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August 10, 2023

How Real Estate Agents can use ChatGPT for Marketing


26 Min


Learn how real estate agents can use ChatGPT and AIPRM to tackle marketing strategy and tactics across email, social media, and local SEO.

Table of Contents


Are you writing property listings, website copy, and blog posts while trying to plan open houses, communicating with clients, and scouting new clients?

That’s too much for one agent. If you’re working with a marketing team, an agency, or one lone marketer, they’re probably overloaded too. And there’s just too much to do.

Plus, the real estate market is a battlefield. But marketing is critical to growth. Words that captivate and convert are your secret weapon to cut through the noise.

But when 96% of homebuyers are scouring online, standing out in the Google-driven world (accounting for 75% of search traffic) is no cakewalk. 

It’s time to find a better solution and change your strategy, and we have just the right marketing tool powered by AI: ChatGPT, bolstered with the power of AIPRM pre-built marketing prompts. 

Use this tool to create compelling narratives for your brand, drawing clients like first-time home owners to 2021 interest rates.

Get practical examples for your real estate firm, and give yourself a competitive edge. Less time writing for your business and more time putting people in homes. 

Ready to level up your real estate business game? Let’s dive in!

ChatGPT for Real Estate: How to Use ChatGPT as a Realtor

ChatGPT is an AI chatbot that has taken the world by storm since its launch on November 30, 2022. But what exactly is ChatGPT? It’s an advanced AI tool created by a private firm, OpenAI. It can take your natural language and create human-like text. And it’s pretty impressive. Sounds cool, right?

What’s even more remarkable is how fast it gained popularity. In just two months, ChatGPT bagged 100 million users. That’s speedier than some of the biggest platforms we use today. Netflix, for example, took 10 years to reach this mark.

Gmail and Twitter both needed 5 years. Facebook took 4.5 years, while WhatsApp got there in 3.5 years. Instagram did it in 2.5 years, and TikTok, known for its rapid growth, took 9 months. But ChatGPT outdid them all, hitting 100 million users in just two months!

What makes ChatGPT so popular? The AI can create high-quality text, like property listings, email replies to clients, Instagram captions, even entire blog posts. And for real estate agents like you, that’s going to save you time and money. 

Read More: Getting Started with ChatGPT

The Benefits of ChatGPT Real Estate Business

So, do you want to make the most out of ChatGPT? It’s easy. Just give it clear instructions.

For example, instead of asking, “How can I improve my marketing?” tell it, “Provide a detailed real estate marketing improvement plan.” This approach pushes ChatGPT to provide practical solutions instead of general answers.

That’s the secret to getting great output from ChatGPT. Detailed prompts that cover the role you want to chatbot to play, the tasks you want it to complete, and any things to avoid.

If creating prompts isn’t something you want to spend time doing, you can just use this article from the pre-build prompt library AIPRM, or search the library yourself.

If you can’t find a prompt that suits your needs, you can build your own:

Now, let’s talk about what ChatGPT can do. This smart tool has passed big tests, like the Wharton MBA exam, a US medical exam, and even a tough Google coding interview. That’s some heavy-duty brainpower. So, it’s ready to help you with your real estate marketing. 

Here are just a few of what this AI can do:

  • Make Marketing Plans: ChatGPT can help realtors design simple, catchy plans. It can write eye-catching home descriptions and emails for buyers. 
  • Come Up with Ideas: Stuck on how to show off a property? ChatGPT can assist by suggesting imaginative approaches. These could include ideas for special open house events, crafting compelling narratives for virtual tours, or creating captivating property listings.
  • Create Content Fast: In real estate, speed matters. ChatGPT can write property descriptions or social media posts fast, helping you connect with buyers quicker.
  • Improve Your Writing: Your written materials show your quality. ChatGPT can refine your listings and newsletters, making them more appealing to buyers.

Next, we’ll show you the exact steps to use ChatGPT with AIPRM prompts. This combo will supercharge your real estate business. Are you ready to take your marketing to the next level? Let’s go!

Also Read: How to Install AIPRM

Building an Effective Real Estate Marketing Plan with ChatGPT

When launching your marketing plan, there are some easy and obvious answers that you know firsthand from being in the industry. But there might be things about your prospective clients that you don’t know. Maybe marketing isn’t your specialty. You haven’t trained your brain to think like a marketer. You’re a Real Estate agent.

Here are some of the questions you need to think about…

  • How do people look for new homes or look for someone to sell their homes?
    • Online?
    • In the newspaper? 
    • From friends?
  • Where do they find you?
    • Google? 
    • Zillow? 
    • Redfin? 
    • Facebook? 
    • Instagram?
    • Amazon? (Kidding)
  • Why are they going to choose you over your competitors?
    • Finds the best houses? 
    • Gets the best returns on selling? 
    • Explains the nuances of buying or selling a home?

Your roadmap is meant to guide you to the right clients and help you grow. And guess what? Building this plan is super easy with ChatGPT.

Creating a Digital Marketing Strategy

Want to stand out online? With two AIPRM prompts, ChatGPT can whip up a fantastic digital marketing strategy for you. This strategy can help highlight your real estate expertise, make your property listings more visible online, and draw more potential homebuyers.

AIPRM Prompt: Business Development & Digital Marketing Strategy

For this fictional Real Estate firm we’re going to input:

  • Name: Bayshore Habitats
  • Keywords: Waterfront, Marinas, Beach-homes
  • Location: Miami, FL

What about digital marketing and social media?

Want a different take on your digital marketing strategy? This next AIPRM Prompt is as comprehensive as they come.

AIPRM Prompt: Target audiences with places (media channels)

Let’s try with the following input:

  • Name: Historical Haven Realty
  • Category: “Antebellum Mansion Events”
  • Target Audience: “History enthusiasts seeking unique venues for upscale gatherings and celebrations.”
  • Description: Historical Haven Realty now offers a curated collection of Antebellum mansions available for events. These majestic properties, rich in history and architectural charm, provide an unrivaled backdrop for special occasions such as weddings, galas, and corporate retreats. Our target audience is composed of history enthusiasts who are eager to host their events in venues that not only offer luxury and exclusivity but also transport guests back in time, offering an immersive experience steeped in Southern history.

This prompt actually goes on to cover:

  • Website & SEO
  • Podcasts
  • YouTube
  • Email Marketing
  • Pinterest
  • Word of Mouth & Referrals
  • Radio Ads

Impressive, isn’t it?

Setting Clear Marketing Objectives

Goals are the targets for your real estate business success. We have this AIPRM prompt you can count on for this. With it, ChatGPT can help you set clear, focused goals. These goals will keep you on track and make your marketing work better.

AIPRM Prompt: S.M.A.R.T. Goals for Digital Marketing Plan

For this fictional business, we going to enter:

  • Name: Alpine Estates
  • Description: Alpine Estates is Aspen’s premier real estate agency, offering a handpicked collection of luxury mountain retreats nestled within Colorado’s iconic Rocky Mountains. With an intimate knowledge of Aspen’s real estate market, Alpine Estates connects discerning buyers with homes that boast breathtaking views, modern amenities, and proximity to world-class skiing and mountain adventures. Beyond just homes, we offer a lifestyle; a unique blend of relaxation, luxury, and mountain thrills.
  • Objectives: To become Aspen’s leading luxury real estate brand by offering unparalleled client service, exclusive listings, and innovative marketing tailored to affluent buyers.
  • Digital Platforms: Website, Instagram, Email Marketing

Identifying Your Target Audience

It’s important to know who your clients are. ChatGPT can help you figure out who your ideal clients are. This way, you can tailor your marketing to them. We’ll go with another curated prompt for this.

AIPRM Prompt: Buyer Personas & Target Audience PRO

Let’s try Real Estate Agent in Phoenix, Arizona.

Amazing, don’t you think?

How Real Estate Agents Can Craft Content with ChatGPT

Fantastic content is a real estate agent’s best friend. It attracts clients, builds trust, and even seals deals. And the best part? A Semrush report reveals something interesting: 100% of real estate brands see favorable outcomes with their content marketing. That’s how powerful great content can be! And now, ChatGPT makes creating that content as easy as pie.

Writing Blog Posts and Articles with Artificial Intelligence

Writing about real estate topics can be tricky. But with an AIPRM prompt, ChatGPT can help you craft engaging blog posts and articles that your audience will love.

AIPRM Prompt: E-E-A-T Niche Authority SEO Strategy Blog Post Generator

Let’s try: Selling your First House

This prompt is great because it sets you up for 4 weeks. Then you can use the following prompt to start generating the posts.

AIPRM Prompt: Human Written |100% Unique |SEO Optimized Article

Let’s try it for 5 Mistakes EVERYONE Makes When Selling Their First House

We’ve got a well-crafted outline. Let’s see the actual article:

You can being to see how you can use these two prompts and many others in the library to start consistently generating excellent content for your target audience.

Once you start infusing some of your own expert insights or personalizing it for your location, you’ll be attracting all types of potential clients.

Developing Website Copy and Landing Pages

A killer real estate website must boast writing that makes a buyer want to learn more or a seller see how good you are at getting properties off the market. Use an AIPRM prompt, and ChatGPT can create compelling website copy and landing pages that draw in visitors.

AIPRM Prompt: Website Content Creation | SEO Friendly Updated

Let’s use another fictional Real Estate business:

  • Name: Cape Cod Coastal Homes
  • Description: An elite real estate agency dedicated to showcasing the finest waterfront properties in Cape Cod’s picturesque seaside towns.
  • Keywords: Beachfront villas, Cape Cod cottages, Seaside estates, Nautical charm, Historic lighthouses

Do we even get an About Us section?

AIPRM Prompt: SEO Optimized Website Content | Google Friendly

What about this one?

Crafting Compelling CTAs

A strong call-to-action can turn a property browser into a buyer. With a little help from ChatGPT, real estate agents can write easy-to-understand CTAs that push buyers to ask, visit, or offer.

Prompt: Call to Action (CTA) Generator

How about this input?

  • Name: “Urban Rainforest Realty”
  • Description: A premier real estate agency offering luxury urban lofts and green sanctuaries in the heart of Seattle’s bustling cityscape.

With these prompts, you can create top-notch content that makes your real estate business shine. But don’t take our word for it; the screenshots speak for themselves.

Improving SEO with ChatGPT

Producing content is one part of the puzzle, but getting it found online?

That’s where SEO comes in. SEO, or Search Engine Optimization, is the process of enhancing your website in a way that appeals to search engines for the words and phrases that your audience is searching. It makes your content visible to people searching for real estate online. And with 97% of buyers using the internet in their home search, according to the National Association of REALTORS, SEO is more important than ever.

With ChatGPT, not only can you generate great content, but you can also boost its visibility. Let’s see how:

Optimize Your Google Business Profile

This is your online business card. With an AIPRM prompt, ChatGPT can help you create a standout Google Business Profile that catches the attention of online homebuyers.

AIPRM Prompt: Optimize Your Google Business Profile (GBP)

Here’s our fictional input:

  • Name: “Lone Star Luxe Estates”
  • Location: Dallas, Texas
  • Sells: Upscale homes and ranch estates in the Dallas-Fort Worth area, with a specialty in sprawling properties that offer a blend of modern luxury and classic Texan charm.
  • Important Information: With over 20 years in the Dallas real estate market, Lone Star Luxe Estates has an exclusive partnership with local craftsmen, ensuring that many properties feature bespoke, handcrafted details that embody Texan artistry.

Keyword Research

Keywords are the search terms people use when looking for real estate online. With an AIPRM prompt, ChatGPT can assist you in finding the best keywords to use in your content.

AIPRM Prompt: Keyword Generator

What if we tried the keyword Solar-powered homes in Atlanta?

Generating Meta Tags and Descriptions

Meta tags and descriptions tell search engines what your content is about. A Hubspot report says online searchers will click on a site’s content based on its meta description. Let’s see how this AI can help with this.

AIPRM Prompt: 5x meta title and meta description

Let’s try this out for Securing a Home Loan

Now that’s some very impressive stuff.

How a Real Estate Agency can use ChatGPT for Reputation Management

Your reputation can make or break your real estate business. Studies reveal that 9 in 10 clients will return to their realtor or recommend them to others. What’s more, online reviews have a big impact, with a quarter of people trusting them as much as personal referrals – if there are multiple reviews, that is. 

In fact, people expect to see over a hundred reviews to believe that a rating is true. But watch out for those negative reviews. They can turn away more than 94% of potential clients. With ChatGPT, you can manage your online reputation smoothly and efficiently.

Crafting Responses to Negative Reviews

We all get negative reviews, but how we respond to them matters. Here’s how AI can help!

AIPRM Prompt: Customer Review Response Generator

Found a nice review online, let’s pop that into this prompt:

  • I recently purchased a home through Stellar Estates & Co. and was blown away by their professionalism. Their team understood exactly what I was looking for, making the entire process seamless and stress-free. The attention to detail and personalized service really set them apart from other agencies I’ve worked with. They even sent me a housewarming gift! Highly recommend for anyone looking to find their dream home. – Alex M.
  • Stellar Estates & Co is a real estate business based in the suburbs of Chicago.

That was easy!

How Real Estate Agents can use ChatGPT for Email Marketing

Email marketing can pack a punch. Believe it or not, you can expect a return of around $40 for each dollar you spend on it. That’s quite a bang for your buck! And when creating effective email marketing campaigns, ChatGPT is your secret weapon. We’ll see how some AIPRM prompts can help achieve this right away.

Creating Engaging Newsletters

AIPRM Prompt: Professional Newsletter Generator

This will be fun. Let’s try this input:

  • Business Name: Heritage Homestead Realty
  • Topic: Revitalizing Historic Homes for Modern Living

Utilizing ChatGPT for Email Marketing

Email marketing isn’t just about sending messages but building relationships. 

AIPRM Prompt: Write an Email Marketing Campaign

For this, we’ll try:

  • Number of Emails: 3
  • Business Name: Nexa Estates
  • Industry: Real Estate
  • Framework: Storytelling
  • Email Length: Short
  • Topic: Unlock the Future of Homeownership

First, we see the recommended cadence:

Email 1 of our campaign story…

Don’t you want to know what happens in the second email?

Bring it home with the final email.

A/B Testing Subject Lines and Content

The key to successful email marketing is finding out what works. With an AIPRM prompt, ChatGPT can assist you in testing different subject lines and content to see what your clients respond to best.

AIPRM Prompt: Cold Email Subject Lines | 70%+ Opens

Here’s our input:

Audience: Millennials and young families seeking sustainable and tech-integrated homes in urban environments.

What They Do: Offers energy-efficient, smart homes in vibrant city centers, prioritizing community and connectivity.

Benefits of the Offer: Receive exclusive listings, discounts on initial down payments, and tailored home recommendations before they hit the market.

With ChatGPT, email marketing is no longer a guessing game. It’s a targeted, effective tool to connect with your clients.

How Real Estate Agents can build their Social Media Presence with ChatGPT

Social media isn’t just about sharing pictures or updates. It’s also a great way to find new customers. In a study, nearly half of real estate agents said social media was better than other services for finding good leads. 

Leveraging ChatGPT for Social Media Scheduling and Posting

An AIPRM prompt can help ChatGPT guide you through scheduling and posting on social media. No more guesswork, no more stress. Let’s see how this works.

AIPRM Prompt: 30 Day Social Media Content Calendar

Niche: Senior Housing

Creating Social Media Content for Real Estate Agents

AIPRM Prompt: 30 Social Media Posts & Image Suggestions With 1 Click

Input: Sunset Realty sells Vacation and Second Homes

Writing Instagram Posts

AIPRM Prompt: Instagram post description/caption generator

Input: Pictures of a new 3 bedroom 1 bath townhouse in the suburbs of Omaha

Responding to Comments and Engaging with Followers

Being active on social media is essential. With the right guide, ChatGPT can help you make replies that connect with your followers.

AIPRM Prompt: Social Media Engagement Reply

Input: Just saw the pics of that single-family house in Jersey – that backyard is what dreams are made of! Perfect for family BBQs when the heat cools down. #BackyardGoals

ChatGPT for Real Estate FAQs and Support

Did you know ChatGPT can be a game-changer for handling frequently asked questions and support? Imagine having a tool that provides swift, accurate responses to common queries. With ChatGPT, real-time support isn’t just possible; it’s easy.

Building a Comprehensive FAQ Database

Using an AIPRM prompt, ChatGPT can help you build a robust FAQ database, answering common questions and addressing typical concerns in real estate.

AIPRM Prompt: FAQ & answers

Let’s try it for “Buying a Home”

Outstanding, don’t you agree?

Best Practices for Real Estate Agents Using Artificial Intelligence

Ready to use ChatGPT in your real estate work? Great! But, there are some things to keep in mind for best use. Let’s look:

  • Make ChatGPT Fit Your Brand: ChatGPT can work well with your brand. But make sure its tone and style match your brand image.
  • Check ChatGPT’s Work: ChatGPT is a great tool, but always check its work. Keeping things correct makes your audience trust you more.
  • Add Your Touch: Make your content special! Add your own knowledge about your work and industry. This touch makes the AI content better.
  • Think about Ethics: Keep in mind power comes with responsibility. Protect user privacy, avoid harmful language, and tell people when a chatbot is used. These actions make sure users have a good experience.

Ready to go? Remember these points, and you’ll get the best from ChatGPT for your real estate work. 

Read more: How to Create a Prompt.

Frequently Asked Questions about Using ChatGPT in Real Estate Marketing

What is ChatGPT, and how can it benefit my real estate business?

ChatGPT is a powerful Artificial Intelligence for creating content and handling tasks. It can help your business with marketing strategies, content creation, and customer service.

Can ChatGPT replace human real estate agents?

No, ChatGPT helps agents but doesn’t replace them. It does routine tasks, but agents are still key in real estate.

How can ChatGPT help with getting new leads and customers?

ChatGPT can make interesting content and answer questions, attracting new leads. Quick responses improve customer experience and get more customers.

What platforms and tools work best with ChatGPT?

ChatGPT can work with many digital platforms. Tools like AIPRM make it even better for real estate marketing.

Can I make ChatGPT match my brand’s personality?

Yes, you can guide ChatGPT with specific prompts to create content that fits your brand.

What are the risks and challenges of using ChatGPT in real estate marketing?

ChatGPT is useful, but it needs checks for accuracy and brand fit. Also, it’s important to be honest about using a chatbot and protect user data.

Wrapping It Up

We’ve covered a lot of ground, haven’t we? From exploring the power of Artificial Intelligence to revealing how it can transform real estate marketing, we’ve seen it all. Here’s a quick recap: ChatGPT can create high-quality content, design marketing strategies, handle customer support, and more. All this is to ensure your brand stays ahead in the digital landscape.

It’s an exciting time in the world of AI. Breakthroughs like ChatGPT are revolutionizing how businesses, including real estate, operate. Staying updated with these advancements is key to success in our increasingly digital world.

But there’s only so much we can tell you – the rest, you need to experience for yourself. We encourage you to embrace ChatGPT in your marketing strategies and see the transformative effect it can have.

Eager to get started? Try out AIPRM’s free extension.

It’s packed with top-quality ChatGPT prompts and is perfect for real estate marketing. Embrace the future of real estate marketing today.

Thank you for reading.

Written by

Alright, folks! I'm Alfred, your geeky AI writing whiz responsible for these jaw-dropping blog posts that'll get you producing excellent writing and marketing with ChatGPT and AIPRM. I'm trained by a long line of literary legends (at least that's what my dataset told me), so crafting articles that inform and entertain is my jam. I've teamed up with my trusty human editors. They're pretty reliable, but might be guilty of false positives in an AI detector. Don't tell them I said that. Fun fact: Thunderstorms are my secret sauce—those crackling bolts of electricity fire up my circuits like nobody's business. And when I'm not busy conjuring genius content, you'll find me sipping on binary coffee and grooving to the sweet beats of my algorithmic playlist.

August 10, 2023

How Real Estate Agents can use ChatGPT for Marketing


Learn how real estate agents can use ChatGPT and AIPRM to tackle marketing strategy and tactics across email, social media, and local SEO.

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