How Plumbers Can Use ChatGPT for Marketing

·13 mins
Fixing busted pipes.
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Fixing busted pipes. Educating customers on safety concerns. Balancing immediate and long-term solutions. You’re the expert, but customers don’t know what they don’t know. 

How can you share your knowledge in a way that attracts new customers, generates business, and fills your sales team’s pipeline with prospects?

Building visibility with a smart and cost-effective approach to marketing your Plumbing business. 

Whether you’re the owner, a solo marketer, or part of a bigger marketing team, you can use AI to guide your strategy and create a wide range of marketing materials to help you grow your business.

The most popular AI tool that’s impacted home service pros like you? ChatGPT.

What is ChatGPT and How Does It Work?>

What is ChatGPT and How Does It Work? #

ChatGPT is an AI chatbot developed by OpenAI. It’s a language-based model that can converse like a human. It understands human language and can be trained to provide human-like responses on specific topics such as plumbing. 

It can create marketing collateral for small plumbing companies like yours and help you compete with bigger national franchises and other local competition. It can help create catchy social content, write blog posts, marketing emails, and help you brainstorm ideas.

What you ask ChatGPT to do is called a prompt. The better and more detailed the prompt, the more useful the output. Writing high-quality prompts has become a skill.

If you don’t want to spend time creating your own reusable prompts, you can look through the AIPRM Prompt Library for pre-built prompts.

Read More: How to Search for a Prompt

Think about the marketing challenges your plumbing company faces. Connecting with the right homeowners, educating and persuading potential customers with your website, standing out in a crowded market, and delivering excellent customer service.

ChatGPT, powered by pre-built AIPRM prompt templates, can be the competitive advantage you need to create better marketing faster and cheaper. 

How Plumbers Can Create Effective Marketing Plans with ChatGPT>

How Plumbers Can Create Effective Marketing Plans with ChatGPT #

Like many businesses, plumbing companies used to rely on phone calls and word-of-mouth to promote their services. Just a few years ago, companies had to work with agencies to create messages that resonate with people. 

With the help of ChatGPT, you can create both from scratch. No outside help needed.  

Create a Digital Marketing Strategy>

Create a Digital Marketing Strategy #

ChatGPT can help you figure out what you want to achieve with your marketing. Whether it’s social media, content, or email marketing, you’re covered.

AIPRM Prompt: Target audiences with places (media channels)

Let’s use the following suggested input for our fictional plumbing company:

Name: MetroFlow NY Plumbing Solutions

Category: Residential & Commercial Plumbing Services

Target Audience:

  1. Homeowners in New York seeking repairs, installations, and maintenance for plumbing systems.
  2. Property managers and owners of apartments, condos, and multi-residential units in need of regular plumbing services or emergency repairs.
  3. Commercial entities, including offices, restaurants, stores, and other businesses requiring professional plumbing solutions.
  4. Contractors and builders in New York City working on renovations or new construction projects who need reliable plumbing partners.
  5. Tenants and landlords who require urgent plumbing assistance or routine checkups.

ChatGPT will churn out your marketing objectives and the target market. It’ll also create a plan for different marketing channels and types of content you should use.  

Let’s see the output:

What about Social Media, Local Listings, Email, and Partnerships?

Direct Mail and Community Involvement? Even Vehicle and Radio Advertising?

We’ve got an entire channel strategy with practical examples that we can follow as the beginning of our marketing roadmap.

Identify Your Target Audience>

Identify Your Target Audience #

The marketing strategy for your plumbing business will only succeed if you use it for the right homeowners. You need to know who needs your plumbing services. You also need to know their challenges and how to solve their problems.

Before AI took over, companies would have to run surveys or focus groups. Today, all it takes is one simple prompt, and ChatGPT will do the rest.

AIPRM Prompt: Buyer Personas & Target Audience PRO

Let’s try it out for Plumbers in Chicago.

Creating a Brand Persona with ChatGPT>

Creating a Brand Persona with ChatGPT #

With ChatGPT, you can also create a brand persona – a character that represents your plumbing business. This persona can help you connect with your audience by speaking directly to their problems.

AIPRM Prompt: Buyer Persona Table

For plumbers, let’s get into the personal details.

ChatGPT might then suggest a persona that reflects these traits. Perhaps a trustworthy neighbor always ready with expert advice and reliable service.

How Plumbers Can Use ChatGPT for Website Content>

How Plumbers Can Use ChatGPT for Website Content #

ChatGPT can help plumbers with all kinds of SEO-friendly content. From writing blogs about pipe maintenance to creating landing pages that highlight your 24/7 emergency plumbing services, ChatGPT can do it all. 

It can also write website copy on dealing with clogged drains or leaky faucets. You name it, it can take care of it. 

Here are a few ways to stand out from the competition using ChatGPT.

Optimize Your Google Business Profile (GBP)>

Optimize Your Google Business Profile (GBP) #

When people search for your company, your Google Business Profile is the first thing they see. That’s why it’s crucial to nail down your GBP so customers can immediately recognize your value. 

With ChatGPT, you can generate a professional description for your Google Business Profile. Using your business details, goals, and target audience, create a prompt that will best represent your plumbing company.

AIPRM Prompt: Optimize Your Google Business Profile (GBP)

Our input for this one will be:

  • Name: XYZ Plumbing Services.
  • Services: Offering 24/7 emergency plumbing services, including leak repair, drain cleaning, and pipe installation.
  • Target audience: Homeowners and property managers
  • Location: Denver, Colorado

Keep in mind that as you go through these services, if you don’t offer them, you’ll want to remove them. But based on data up until 2021, this is a good indicator of common services in plumbing that people expect to see on Google Business Profiles.

Keyword Research>

Keyword Research #

Using the right keywords can help you rank higher on Google. That means more people will see your business. Companies spend thousands of dollars on search engine optimization experts to help find keywords. With ChatGPT, you can generate a list of effective keywords for your plumbing business in minutes. 

You can use them in blogs, your website, and social media. 

What are the most effective SEO keywords for a plumbing business providing services such as emergency repairs, leak detection, and drain cleaning in Denver, Colorado?

AIPRM Prompt: Keyword Generator

Input: Plumbing in Denver, Colorado

Now that you have a list of keywords, you can head to Google, review what the top results are, and begin to use ChatGPT to create pages on your website that are better than the current listings.

Once your new content starts ranking, your visibility will attract new customers when they discover your plumbing services and your expertise in solving their problems.

Developing Website Copy and Landing Pages >

Developing Website Copy and Landing Pages  #

A website is like a personal ID for your plumbing company. But not all plumbing companies have the time and resources to write the perfect website copy. Or to check it for grammar errors or inconsistent messaging. 

With AI, you can avoid these issues. With ChatGPT and AIPRM prompts, you can create high-quality website copy and landing pages for your business. 

Prompt for Homepage Copy: “Generate a homepage copy for a plumbing company called ‘BlueWave Plumbing Solutions’ that offers 24/7 services, including leak detection, drain cleaning, and emergency repairs to homeowners and property managers in Denver, Colorado.”

AIPRM Prompt: Storybrand Homepage

We provided our name, the services we provide, and how we help with our fictional brand BlueWave Plumbing Solutions.

This is great copy! What about plans and CTAs?

Nice. This works. Can we add some additional about us and a footer?

You can see how ChatGPT can generate everything you need for your homepage.

What about a landing page targeting a local plumbing keyword? We’ve got a prompt for that.

AIPRM Prompt: SEO Website Copy Writer

Input: Colorado Plumbing service

Short sweet and to the point. How about a second option?

All of a sudden you can see how easy it is to create quality copy that highlights your plumbing services in a way that’s compelling to a homeowner.

Write SEO-friendly blog posts>

Write SEO-friendly blog posts #

Finally, you can use ChatGPT to integrate your researched keywords into engaging content for your audience.

AIPRM Prompt: Human Written |100% Unique |SEO Optimized Article

Input: Outrank the competition with an SEO-optimized article about detecting leaks at home, incorporating the keywords ‘Denver emergency plumbing,’ ‘leak detection,’ ‘home plumbing tips,’ and ’24/7 plumber service.’

We start out with a great outline.

How about the entire article?

Just add in some of your own personal insights and you’ll be ranking for your targeted keywords in no time.

Want to learn more about how to write prompts? Check out our tutorial for writing effective ChatGPT prompts.

Using ChatGPT for Social Media Marketing in the Plumbing Industry >

Using ChatGPT for Social Media Marketing in the Plumbing Industry  #

Plumbing on social media? It might sound unnecessary, but even home service businesses can benefit by being present on social media in their local community. Any plumbing company that doesn’t use the power of social media is bound to be left behind. 

ChatGPT can assist in creating top-quality and authentic social media content for your local audience. It’s not just about posting. It’s about posting the right content on the right channels. One that resonates with your audience and reflects the character of your business.

Whether it’s Facebook, Instagram, or even LinkedIn, each platform has a unique style and audience. ChatGPT understands these nuances. It can help create content that is custom-made for each platform. 

Using ChatGPT for Social Media Scheduling and Posting>

Using ChatGPT for Social Media Scheduling and Posting #

Being on top of your content across every social media channel can be hard. But you can make your life easier by using ChatGPT to generate social media posts beforehand.

AIPRM Prompt: Social Media Schedule

We’ll try the following keywords from earlier:

  • Denver bathroom remodeling
  • Denver pipe bursting
  • Colorado plumbing codes
  • Denver backflow testing
  • Denver drain unclogging
  • Denver plumbing rates
  • Colorado piping solutions

Using ChatGPT and AIPRM. you’ll have a few weeks’ worth of content in just one click. All you need to do is feed it your Primary Keywords.

Creating Social Media Content for Plumbers >

Creating Social Media Content for Plumbers  #

ChatGPT can help create engaging content specific to your plumbing business. Customers want to see why you’re the best in town. And social media offers the platform to do that.

AIPRM Prompt: 30 Social Media Posts & Image Suggestions With 1 Click

Input: CrystalClear Drain Experts is a plumbing business

AIPRM Prompt: Facebook Posts That Get Attention

Input: “ChatGPT, draft a Facebook post to promote XYZ Plumbing Services’ new 24/7 emergency service to homeowners in Denver, Colorado.

AIPRM Prompt: Instagram post description / caption generator

Input: A plumber is kneeling by a sink, tools spread out beside him. He’s tightening a pipe with a wrench, focused on his task. The sink’s faucet is overhead, and water droplets are visible beneath the sink.

Remember, if you’re unsatisfied with ChatGPT’s output, you can send more prompts to nudge it in the right direction.

Writing LinkedIn Posts>

Writing LinkedIn Posts #

Many business owners sleep on LinkedIn as a fantastic marketing tool. Through LinkedIn posts, you can easily show your competition and your target audience you’re a force to be reckoned with in the plumbing field. We’ve focused on targeting homeowners in this article, but if you’re providing industrial plumbing services or contracting with local businesses, having a presence on LinkedIn makes sense. 

**AIPRM Prompt: ** LinkedIn Post Content

Input: When you should call a plumber

If you want this copy to be more informative, you can always use AIPRM’s custom writing style to rewrite the post.

Writing Engaging Email Marketing Campaigns with ChatGPT >

Writing Engaging Email Marketing Campaigns with ChatGPT  #

Email marketing remains one of the best ways to engage with customers, even for plumbers. And you can include a lot of creative educational and promotional content in your weekly or monthly emails. ChatGPT is here to help. 

Creating Engaging Newsletters with ChatGPT>

Creating Engaging Newsletters with ChatGPT #

ChatGPT can assist in drafting engaging content for your newsletters, from company updates to helpful tips for your subscribers.

AIPRM Prompt: Generate High Quality Email Newsletter

Input: When to hire a plumber

And it keeps going with easy-to-read sections for a newsletter.

You can experiment with different email campaigns to effectively promote your services to your subscribers.

**AIPRM Prompt: ** Write an Email Marketing Campaign


  • Name: Pinnacle Plumbing Services
  • Emails: 3
  • Industry: Plumbing
  • Email Framework: Storytelling
  • Campaign Content: Create an email campaign for Pinnacle Plumbing Services promoting a 10% discount on our drain cleaning services for the month of August. Make sure to highlight the benefits of regular drain cleaning to homeowners in Austin, Texas.

Starting with the cadence:

Email 1:

Email 2:

Email 3:

There’s a really well-designed, compelling set of emails for your plumbing promotions.

And if you want to experiment with performance, ChatGPT can generate multiple versions of subject lines and content for A/B testing. This allows you to experiment and discover what resonates most with your audience.

AIPRM Prompt: Cold Email Subject Lines | 70%+ Opens

**Input: **Homeowners for a plumbing business offering a 10% discount on our drain cleaning services for the month of August.

More Subject Line Email Prompts to Try:

There you have it. A ton of marketing use cases for your plumbing business. You’ve got a ton of AIPRM prompts to try out and start working for you.

We’re sure you still have some lingering questions…

Frequently Asked Questions>

Frequently Asked Questions #

How does ChatGPT differ from other AI writing tools?

Unlike many AI tools, which are specialized for specific tasks, ChatGPT is very adaptable. It can write essays, generate code, brainstorm ideas, and even compose music.

Is ChatGPT suitable for all types of plumbing businesses?

Absolutely! ChatGPT is a versatile tool that can benefit all plumbing businesses, regardless of size or specialty. 

Can ChatGPT replace human copywriters entirely?

As good as it is, ChatGPT can’t replace human copywriters. It doesn’t have a human writer’s depth and emotional intelligence. It’s best used to help with human creativity, but a human should always do the final check. It also has limited knowledge of the world after 2021, so it can provide incorrect data (AIPRM can include recent content with Live Crawling and AIPRM Everywhere).

Is ChatGPT capable of creating technical plumbing content?

ChatGPT can create SEO-optimized technical plumbing content. But it doesn’t always get it right. It’s always best to have a plumbing expert review the content to ensure it’s correct and relevant.

While it’s designed to produce high-quality responses, it can generate content that could be off-brand or incorrect. Always double-check its work and ensure it aligns with your company’s tone, voice, and messaging.

Moving Forward>

Moving Forward #

ChatGPT has a lot of potential to revolutionize how plumbing companies do marketing. You can use it to create better content, engage with customers, and develop an impressive online resume for your business. 

You’re missing out if you haven’t used ChatGPT for marketing in your plumbing company. It’s the best way for small businesses to convert more customers with half the time and effort.

And if you’re unsure where to start, we have you covered.

Sign up for ChatGPT and install the free AIPRM Chrome extension to see just how powerful AI can be for marketing in plumbing.

Use the Cheat Code for AI today. Install AIPRM for free.

Only a few clicks until you also experience the AIPRM-moment in your AI usage!

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