Ever felt stuck trying to write catchy ad copy for your small business? We get it. It’s a challenging task, especially when you’re new to the game and don’t have a seasoned copywriter on board. 

Now, imagine if you had a tool to lighten this load. That’s where ChatGPT comes in. Crafted by OpenAI, this AI tool is set to revolutionize your ad copywriting process. Ready to explore how ChatGPT can make your ad copy pop while easing your workload? Buckle up, and let’s delve into the hands-on guide to supercharging your ad copy with AI.

Why Should You Run Ads?

You can’t rely on a good product, word of mouth, or a local Google search for new people to discover you.

If you want to grow quickly, advertising is a powerful tool, especially for small businesses. It helps promote your products, reach more customers, and grow your business faster. 

Here are some reasons why you should run ads:

• Finding New Customers: With ads, you can reach people who might not even know your business exists. It’s like throwing a bigger net when you’re fishing – you’re likely to catch more people who could be potential customers.
• Getting Known Locally: Ads help your business become familiar in your town or region. People are more likely to buy from someone they recognize.
• Standing Tall with Big Businesses: Even if your budget isn’t as big as some other companies, the right ads can help you compete. When you employ a strategic approach to your advertising, you can find the right audience that will lead to conversions.
• Making the Most of Your Money: Advertising doesn’t have to cost you thousands of dollars to make an impact. By being smart about how you spend your money, you can select the right channels to make an impact on your business.
• Reaching Your Target Audience: Targeting the right people in your advertising can make all the difference. Don’t try to sell to everyone–choose an audience that will resonate with your product or service.
• Helps Your Business Grow Steadily: Consistent advertising can help you keep winning new customers and keep your business growing steadily.

Strategically using advertising can be a powerful tool for making your business bigger and better. Creating ad campaigns, content calendars, and long-term advertising plans that resonate with your business can make a huge difference in your revenue and customer base.

Read More: A Beginner’s Guide to ChatGPT

Challenges of Crafting Compelling Ad Copy

Creating compelling ads is like cooking a meal – you can’t throw random ingredients together and hope it results in something amazing. There are exceptions, like BBQ sauce, mayo, and leftover wings. (Trust me, it’s a game changer.)

Still. For dependable results, you’re better off with a recipe and some cooking skills. 

Similarly, writing ad copy needs thoughtfulness and a driving strategy behind it. Consider your audience, your unique selling point, and why people should buy into what you’re offering.

Let’s talk about some of the challenges in creating appealing ad copy:

• Finding the Right Words: It can be hard to find the perfect words to describe your product or service, especially when you’re competing for attention in a crowded market or if you lack copywriting skills.
• Keeping it Brief: Ads need to be short and to the point, but distilling your brand’s messaging into a few catchy phrases is easier said than done. 
• Creating Captivating Headlines: A great headline is crucial for grabbing attention, but creating one that’s engaging and reflects your content requires time and effort to craft. 
• Building a Consistent Brand Voice: Developing a unique and consistent voice for your brand takes time and requires consistency, and it’s critical for establishing trust and familiarity with your audience.

Remember, these are common challenges, but they can be overcome. Let’s explore some factors that go into developing advertising copy when you’re equipped with the right tools: ChatGPT and AIPRM prompts.

Read More: Getting Started with AIPRM

Tips for Using ChatGPT in Ads Copywriting

Creating an ad that catches attention and convinces people to take action may seem like a daunting task, but with the help of ChatGPT, you can navigate this journey with ease.

This guide will illustrate how to utilize ChatGPT in creating compelling ad copy for any product or service. 

We’ll use the example of an E-commerce site selling Hair Follicle Enhancer targeting African Americans struggling with hair loss and receding hairlines. 

Let’s get started!

1. Understand your audience:

It’s important to get a deep understanding of who your target audience is and what problems they are facing. Understanding their struggles will enable you to tailor your product or service as the perfect solution.

AIPRM Prompt: Find Questions

Preview: Discover the top 10 questions about [keyword] that [target audience] needs to be answered.

2. Outline your product or service

The more ChatGPT knows about your product or service, the better it can describe and market it.

Use prompts that outline the key benefits and unique features of your product or service that makes it stand out as a solution for your audience’s problems.

AIPRM Prompt: Write an SEO-friendly Product Description

3. Discover the right words

Brainstorm catchy phrases and keywords that will grab your audience’s attention. With ChatGPT, you have a creative partner that never runs out of ideas.

AIPRM Prompt: Create High-Converting Facebook Ad Copy

Validate keyword suggestions and Facebook guidelines from ChatGPT and AIPRM using digital marketing tools like Ahrefs, SEMrush, and Facebook. These platforms allow you to evaluate keyword competition, cost per click (CPC), and variations, aiding in the selection of the right keywords and target audiences for your ads.

4. Craft your headline

The headline is the first thing your audience sees; it’s imperative that it’s intriguing and sparks curiosity and interest about your product or service.

AIPRM Prompt: The Facebook Ads Hook Generator

Character limits vary by platform; it’s 25 characters for Facebook ads and 30 Characters for Google Ads.

Respecting these limits ensures your full message is displayed in search results and quickly absorbed by potential customers.

If you want to generate Google Ads Headline and copy in just one click you can try out AIRPM Google Ads Headlines & Description.

5. Develop your body copy

The body of your ad should detail your product’s features and benefits, showcase your unique selling points, and tell a compelling story about why people should opt for your brand over others.

AIPRM Prompt: 7 Click-Worthy Killer Google Ads – (GPT4-Only)

Note that character limits differ by platform–up to 125 characters for Facebook ads and up to 90 characters for Google Ads. Keeping within these limits ensures your message is fully displayed and easily understood by people who see it.

6. Review and revise:

Despite the advanced writing capabilities of AI language models like ChatGPT, it’s crucial to remember the importance of human oversight. Review and revise the AI-generated content to ensure it aligns with your brand voice, message, and the unique nuances of your target audience. Remember, the technology is a valuable tool, but the human touch is what makes your messaging truly resonate.

You can check if you’re writing with an active voice, instead of a passive one.

Free Passive Voice Detector

It’s also important to check the readability of your piece and ensure the reading level matches that of your target audience.

Free Readability Checker

Lastly, you should always ensure that your piece is plagiarism free.

Free Plagiarism Checker

7. Test your ad

Run your ad, gather feedback, and adjust as necessary to ensure your advertising is as effective as possible.

Read More: Content Creation Best Practices for ChatGPT

Key Checklist for Optimized Ad Copy

Here’s a key checklist to ensure your ad copy is optimized:

• Headline: Make sure the headline is attention-grabbing, relevant, and communicates the main benefit or value proposition of your product.
• Character Limit: Ensure your ad copy adheres to the character limit set by the ad platform you’re using. Your message should be concise and direct.
• Keyword Usage: Include the targeted keywords naturally within your ad copy. This can help improve the SEO of your ad and ensure it reaches the right audience.
• Call to Action: Include a strong call to action (CTA) to guide the reader on what to do next. This could be phrases like “Shop Now”, “Learn More”, or “Try Brand X Today”.
• Relevance: The ad copy should be relevant to the target audience. Tailor the message to their specific needs, pain points, or desires.
• Benefits Highlighted: Highlight the key benefits of your product. What problems does your product solve? Why should a potential customer choose your product?
• Consistency: Ensure consistency across your ad copy and landing page. This includes messaging, tone of voice, and visual branding.
• Grammar and Spelling: Check for any grammatical or spelling errors. These mistakes can decrease the perceived quality of your product.
• A/B Testing: Consider creating multiple versions of your ad copy for A/B testing. This can help you identify what resonates most with your audience for future ad campaigns.

Remember, good ad copy is both an art and a science. Always take the time to understand your audience and their needs before crafting your message.

Read More: The Role of ChatGPT in Content Marketing

Craft Your Own Ad Copy

Crafting effective ad copy is crucial for any successful marketing campaign. By paying close attention to your headlines, body copy, character limits, and keyword usage, you can create ads that truly resonate with your target audience. 

To streamline your ad optimization process, consider trying out AIPRM’s free extension. It’s packed with ChatGPT prompts designed to give your ads a competitive edge. Start your free trial today and experience the AIPRM difference.