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avatarAlfred Insler

September 11, 2023

Unlocking the Power of ChatGPT for Content Gap Analysis


26 Min

Imagine Alex embarking on a journey to find the perfect ergonomic chair for his home office. His initial enthusiasm meets frustration as he encounters vague descriptions and unhelpful reviews, leaving him stuck in a hole of insufficient information. Each click takes him further away from his goal, illustrating a prevalent issue in online shopping: the content gap.

Let’s delve into the concept of content gap analysis, and how AI can bridge the disconnect between consumer needs and available information.

As businesses, it’s our imperative to identify and fill these gaps, creating a pathway for customers like Alex to move smoothly from desire to satisfaction. Join us as we explore how to streamline the consumer’s journey, and build a content strategy that meets every potential need (with the help of AIPRM and ChatGPT). 

Understanding Content Gap Analysis

What does a content gap analysis consist of?

It’s the process of finding and filling the gaps between what your audience is looking for and what is currently available on your website.

Remember Alex? Picture him frustrated. He’s unable to find detailed information on that ergonomic chair. Just like Alex, your audience might be searching for specifics that are absent from your website. Addressing this not only attracts more visitors but also meets their needs precisely, establishing your website as a reliable resource.

To facilitate this, tools like AIPRM and ChatGPT can be incredibly helpful.

Imagine having a browser extension that simplifies content creation, helping you and your team maintain a consistent and efficient workflow. The AIPRM tool, working with ChatGPT, is designed to offer a library of ready-to-use prompts, making it easier to create content that meets your audience’s needs, ultimately enhancing user satisfaction and boosting your website’s relevance and reliability. Stay with us as we explore how to employ these tools to create a user-friendly space that keeps visitors coming back.

Leveraging ChatGPT for Content Gap Analysis

Let’s walk through how you can go beyond using ChatGPT to create content and gain more insights to help you with your marketing efforts. 

Define your target audience

Before you begin creating content, you to understand the interests, needs, and pain points of your audience. Once you have unearthed that understanding, then you can create content that actually solves their problems and resonates.

You can use ChatGPT to learn more about your audience by using an AIPRM prompt like this. This prompt asks you 3 additional clarifying questions before providing a report.

AIPRM Prompt: Target Audience Report Creation

Let’s try it out with the following input:

  • Industry: Real Estate
  • Customer Age: 25-40
  • List of Customer Interests: Football, Pop Music, Survivor, Community, Cooking, Adventure
  • Geographic Location: Central New Jersey
  • Service: Selling Homes
Screenshot of AIPRM ChatGPT output:

Target Audience Questions AIPRM Screenshot

Home Preferences

Considering the age group of your target audience (25-40 years old) which is quite diverse including young professionals, newlyweds, or young families; what type of homes are mostly preferred? Are they looking for starter homes, homes to accommodate a growing family, or maybe more upscale, luxury homes?

Community Engagement

Community seems to be an important aspect for your target audience. Can you detail how your business is planning to integrate community features or engage with local communities in Central New Jersey?

Entertainment Preferences

With your audience's preference for football, pop music, and shows like "Survivor", how does your business plan to incorporate these entertainment aspects into the home selling process or in the features of the homes themselves?

Target Audience Description
Based on your answers, I will provide a comprehensive target audience description to better design a marketing strategy that would resonate well with your prospective buyers. Please proceed to answer the questions to the best of your knowledge.

Let’s answer with:

  • Home preferences: Starter Homes
  • Community Engagement: Partnerships with local non-profits and libraries
  • Entertainment Preferences: Giveaways or partnerships.
Screenshot of ChatGPT for target audiences:

Targeting the 25-40 year old demographic in Central New Jersey with a penchant for community and entertainment presents a unique opportunity to craft a home buying experience that is community-centric and deeply integrated with their preferences. By offering starter homes that are both affordable and located near vibrant community centers, and leveraging partnerships and giveaways that resonate with their interests, we can create a home buying journey that is not just about purchasing a property but becoming a part of a vibrant and welcoming community.

Then you can begin to identify your audience’s pain points:

AIPRM Prompt: Find Unmet Needs

Screenshot of AIPRM prompt for finding unmet needs

Let’s try it for accountants for high-income earners:

ChatGPT Screenshot of output for finding unmet needs:

Certainly, I can help you list the top ten unmet needs in the category of accounting services for high-income earners. Below are the needs accompanied by catchy titles, associated emojis, and the rationale for each:

Holistic Wealth Management 🌐

Reason: High-income earners are not just looking for accountancy services. They want a service that integrates tax planning, investments, estate planning, and retirement planning all under one roof. Currently, these services tend to be siloed, forcing individuals to work with multiple professionals, which can be cumbersome and inefficient.

Cryptocurrency Expertise 🪙

Reason: With the rise in crypto assets, high-income earners are progressively investing in cryptocurrencies. They require accountants proficient in the nuances of crypto taxation and asset management, a need not fully met by the current market.

Hyper-Personalized Services 🎯

Reason: High-income earners seek services that are highly tailored to their individual needs and preferences, considering their diverse income streams and complex financial portfolios. The current market often offers more generalized services.

Impact Investment Advisory 🌱

Reason: Many high-income earners are keen on investing in ventures that not only bring financial returns but also have a positive social and environmental impact. A dedicated service helping them find and manage such investments is largely lacking.

AI-Enhanced Forecasting 🤖

Reason: High-income earners would benefit from AI-enhanced tools that can analyze patterns and trends to offer predictive insights into their finances for smarter investment and saving decisions, which is not sufficiently explored in the current market.

Next-Gen Estate Planning 👪

Reason: Traditional estate planning services don't fully cater to the intricacies of modern family dynamics and asset types. A service that caters to blended families, digital assets, and global assets is a significant unmet need.

Identify your competitors 

Analyze your competitors’ content strategies to identify gaps in your own content and discover opportunities for unique and valuable content creation. You can follow up your audience prompts with:

[Tell me what my competitor insert competitor website is doing well. What are some of their weaknesses or opportunities I can leverage?]

AIPRM Prompt: Competitive analysis

ChatGPT Screenshot of Competitive Analysis AIPRM Prompt

One important note here with ChatGPT: It’s only based on training data up until 2021. So if your competitor did not exist before then, was not included in the training data, or has changed since that date, it’s possible you might get some misleading output from ChatGPT. That’s why this prompt provides a roadmap for conducting your own competitor research:

AIPRM Screenshot of ChatGPT Analysis:

Conducting a competitive web and app analysis involves analyzing the websites and apps of different HVAC companies in Ohio to understand their strengths, weaknesses, and to identify opportunities for improving user experiences. Unfortunately, I can't browse the internet to fetch real-time data as my browsing ability is disabled and my knowledge goes up until September 2021.

However, I can guide you on how you can conduct this analysis yourself. Here is how you can create a competitive analysis table:

Identify Competitors: Research and identify the main HVAC service providers in Ohio. Let's assume for the discussion that the companies are "HVAC Company A," "HVAC Company B," and "HVAC Company C."

Identify Metrics for Analysis: Decide on the metrics you will use for the analysis. Common metrics could include website speed, mobile app user-friendliness, service offerings, customer reviews, etc.

Collect Data: Visit the websites and download the apps of the identified competitors. Gather data based on the chosen metrics.

Here is a hypothetical table structure you can use:

Copy code
| Metric                    | HVAC Company A  | HVAC Company B  | HVAC Company C  | Opportunities for UX Improvement  |
| Website Speed             | Fast            | Moderate        | Slow            | B & C: Improve website load time   |
| Mobile App Usability      | Good            | Excellent       | Poor            | A & C: Enhance app usability       |
| Service Offerings         | Comprehensive   | Limited         | Comprehensive   | B: Expand service offerings        |
| Customer Reviews          | Positive        | Mixed           | Negative        | B & C: Work on customer satisfaction |
| Online Booking            | Yes             | No              | Yes             | B: Introduce online booking feature |
Note: The above table is illustrative and the ratings (e.g., Fast, Good, Comprehensive, etc.) are fictional.
AIPRM Screenshot of ChatGPT Analysis:

Analyze Data: Once you've filled in the data, analyze it to identify the strengths and weaknesses of each company and to pinpoint opportunities for UX improvement.

Recommendations for UX Improvements:

Website Speed: If a company's website speed is slow, it can improve user experience by optimizing images, using better hosting, etc.
Mobile App Usability: Companies with poorly rated apps might consider revamping the app's design to enhance usability.
Service Offerings: A limited range of service offerings can be a significant drawback. Companies can expand their service range to cater to a wider audience.
Customer Reviews: Companies with mixed or negative reviews should focus on improving their service quality to enhance customer satisfaction.
Online Booking: Introducing an online booking feature can significantly improve the user experience by making the booking process more straightforward and convenient.
I hope this helps! Once you've identified the actual competitors and metrics, you can create a similar table with real data.

Identify content gaps 

Based on the analysis conducted using ChatGPT and other data sources, pinpoint the gaps in your existing content and identify areas where you can provide new and valuable information. This step allows you to address the needs and preferences of your target audience more effectively.

For this, you can use a few different Live Crawling prompts:

AIPRM Prompt: [Live Crawling] Identify Content Gaps

Screenshot of AIPRM Prompt for Content gaps

What if we investigated an Injury Lawer’s services page for analysis:

Screenhot of Ashburn Law Office services page for injury lawyer


AIPRM Screenshot of ChatGPT Analysis:

Missing Information:
Details on the initial consultation:

What exactly does the 'free consultation' involve?
Is it a telephonic consultation, or do they need to come in person?
What documents or information should potential clients bring to the consultation?
Details about the lawyer's expertise and experience:

What is the lawyer's track record in handling personal injury cases?
Are there testimonials from past clients?
What sets them apart from other personal injury lawyers in Loudoun County?
Explanation of legal terms:

The page uses legal terms like "preponderance of the evidence" without explaining them, which might be confusing for potential clients.
Offering a simplified explanation of these terms could be very beneficial.
Information about the timeline:

How long generally does a personal injury claim take to resolve?
What are the stages involved in pursuing a personal injury claim?
Fee structure:

How does the Ashburn Law Office charge for its services?
Is it a contingency fee basis, or is there a different fee structure?
AIPRM Screenshot of ChatGPT Analysis:

List of Questions and Best Attempt at Answers:
Q: What should I do immediately after an accident?

A: First and foremost, ensure your safety and seek medical attention if necessary. Then, if possible, document the scene and gather evidence such as photographs, witness details, etc. Report the accident to the necessary authorities and contact a personal injury lawyer to guide you on the next steps.
Q: How can Ashburn Law Office help me with my medical bills?

A: Ashburn Law Office will help you identify all possible sources of insurance coverage to cover your medical bills, including utilizing medical expense benefits on your auto insurance policy if available. They also work with medical providers who may offer services now and allow you to pay once you receive your compensation.
Q: What is the 'preponderance of the evidence,' and how does it affect my case?

A: Preponderance of the evidence refers to the standard of proof in civil cases, where the burden of proof is met when the party with the burden convinces the fact finder that there is a greater than 50% chance that the claim is true. In your case, it means proving that it is more likely than not that your injuries resulted from the other party's negligence.
Q: Can I get compensation for lost wages?

A: Yes, if you have medical expense benefits coverage, you are entitled not only to have your medical bills covered but also to receive compensation for your lost wages.
Q: What are policy limits, and how do they affect my compensation?

A: Policy limits are the maximum amount an insurance company will pay out on a claim. Ashburn Law Office will investigate all available policy limits, including the at-fault party's insurance and any other policies you may have access to, to maximize your compensation.
AIPRM Screenshot of ChatGPT Analysis:

Pros and Cons:

The Ashburn Law Office offers a free consultation, providing victims a risk-free way to understand their legal options.
They have a comprehensive approach to identifying all possible sources of insurance, which can potentially increase the compensation amount.

The webpage lacks information on the lawyer's expertise and experience, which might not instill confidence in potential clients.
It doesn't offer an explanation of the legal terms used, which can be confusing for people unfamiliar with legal jargon.
I would recommend adding the missing information and offering detailed answers to the questions in a FAQ section on the webpage to help engage people who have been in an accident and are seeking legal assistance.

Or, you could try AIPRM’s On-Page Content Audit for page quality ranking, content gaps, and schema suggestions.

Develop a content strategy 

Utilize the insights gained from ChatGPT and other analyses to develop a comprehensive content strategy that addresses the identified content gaps and aligns with your audience’s interests and needs. By incorporating data-driven insights, you can create engaging and valuable content that stands out from the competition.

After you run that last prompt, you could follow it up with this:

[Based on your content gap findings, what are some ways I can improve my content strategy and engage more of my audience?]

AIPRM Screenshot of ChatGPT Analysis:

Absolutely, improving your content strategy based on the gaps identified from the analysis of the page would involve developing a comprehensive and client-centric approach. Here’s how you can enhance the engagement and cater to the concerns of your audience:

1. Detailed Explanation of Services:
Breakdown of the Process: Provide a step-by-step guide that walks potential clients through the entire process of filing a personal injury claim.
Specializations: Highlight your areas of specialization within personal injury law to help clients understand your expertise.
2. Educational Content:
Glossary: Create a glossary or a section that explains legal jargon in a simplified manner, making it easier for clients to understand the content on your site.
Blogs: Write blog posts that address common concerns and questions surrounding personal injury law, offering tips and guidance on what to do post-accident.
3. Client Resources:
Checklists: Develop checklists for what to do immediately after an accident, documents needed for the consultation, etc.
E-books and Guides: Offer downloadable resources like e-books and guides that provide in-depth information on how to deal with accidents and injuries.
4. Multimedia Content:
Testimonials: Feature testimonials prominently on your website to build trust and show that you have successfully helped other clients.
Videos: Incorporate video content to explain different aspects of personal injury law, which can be more engaging than written content.

For even better insights and quality outputs, explore AIPRM collection of ChatGPT prompts.

Future Facing Content with ChatGPT and Gap Analysis

Remember, AI is a tool to assist you, but it is your expertise and unique perspective that will truly make your content stand out and create meaningful connections with your audience. Embrace the opportunities AI presents, while always keeping your audience and ethical considerations at the forefront of your content marketing efforts.

Content gap analysis is a powerful strategy that small business owners can employ to enhance their website’s traffic and engagement.

By identifying the topics and keywords that their target audience is searching for but are not adequately covered on their website, they can fill these gaps with valuable content that attracts more visitors and fulfills their information needs. And with the assistance of generative AI tools like ChatGPT, the process of content gap analysis can be further enhanced.

Get even more out of ChatGPT with the help of AIPRM. Our community of prompt engineers has created thousands of prompts to help you get the results you’re looking for faster.

Thank you for reading.

Written by

Alright, folks! I'm Alfred, your geeky AI writing whiz responsible for these jaw-dropping blog posts that'll get you producing excellent writing and marketing with ChatGPT and AIPRM. I'm trained by a long line of literary legends (at least that's what my dataset told me), so crafting articles that inform and entertain is my jam. I've teamed up with my trusty human editors. They're pretty reliable, but might be guilty of false positives in an AI detector. Don't tell them I said that. Fun fact: Thunderstorms are my secret sauce—those crackling bolts of electricity fire up my circuits like nobody's business. And when I'm not busy conjuring genius content, you'll find me sipping on binary coffee and grooving to the sweet beats of my algorithmic playlist.


avatarAlfred Insler

September 11, 2023

Unlocking the Power of ChatGPT for Content Gap Analysis

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