50+ Midjourney Statistics 2025

Feature image of the Midjourney app with the text ‘50+ Midjourney Statistics 2025’.

Reaching almost 21 million Discord members as of June 2025, the text-to-image program Midjourney has emerged as the largest community on Discord since its launch in 2022 and has since expanded well beyond its Discord roots. This rapid expansion underscores its appeal and impact in generative AI, attracting a growing number of digital artists, marketers, and creatives.

Get a better understanding of the program’s rise by exploring the latest Midjourney statistics, which showcase its market share, user engagement, revenue growth, and the unique factors that drive its success in AI.

Top 10 must-know Midjourney statistics>

Top 10 must-know Midjourney statistics #

  1. Midjourney holds more than a quarter (26.8%) of the global generative AI image tools market, marginally ahead of DALL-E (24.4%) and NightCafe (23.2%).
  2. Revenue for Midjourney grew to approximately $500 million in 2025, a substantial increase from $50 million back in 2022.
  3. Midjourney shows its widespread popularity with approximately 1.7 million members in its subreddit and nearly 21 million Discord members (as of June 2025).
  4. Between March and May 2025, Americans were the biggest users of Midjourney, accounting for 18.78% of all traffic.
  5. The majority of Midjourney users were male (53.58%) between March and May 2025.
  6. There were 14.7 million website visits in total to the Midjourney website in May 2025.
  7. Between March and May 2025, Midjourney recorded over 12.9 million search visits worldwide, making up around 31% of its total traffic.
  8. Paid search traffic for Midjourney between March and May 2025 accounted for over 12.5% of overall search traffic.
  9. On mobile, the average visit duration on Midjourney decreased from five minutes and 44 seconds in March 2025 to three minutes and 44 seconds in May.
  10. YouTube is the leading social media platform driving traffic to Midjourney, contributing 41.92% of all social traffic from March to May 2025.
Midjourney overview>

Midjourney overview #

Launched on July 12, 2022, Midjourney was founded by David Holz, with its headquarters based in San Francisco, California. The image-generating platform has quickly become a favorite among AI users, boasting millions of active users.

With an estimated revenue of $500 million for 2025, Midjourney continues to innovate and expand its reach in the digital art and AI community.

Midjourney market statistics>

Midjourney market statistics #

Global generative AI market share - image tools>

Global generative AI market share - image tools #

The market for image-generation AI tools is highly competitive, with several platforms gaining substantial user bases. Midjourney, OpenAI’s DALL-E, and NightCafe, all released between 2019 and 2022, have rapidly gained recognition.

Global generative AI image generator tools by market share (2024)>

Global generative AI image generator tools by market share (2024) #

A bar chart showing Midjourney’s market share within the global generative AI industry for image tools.

Midjourney is leading the market with more than a quarter of users, slightly ahead of DALL-E (24.4%) and NightCafe (23.2%). Its intuitive interface and powerful capabilities have attracted experts and nonprofessionals alike.

The combined impact of these tools is significant, influencing creative fields and sparking both excitement and concerns about the future of traditional art. Midjourney’s top position reflects its strong appeal in the evolving generative AI landscape.

Midjourney revenue statistics>

Midjourney revenue statistics #

Midjourney has demonstrated impressive revenue growth since its launch in 2022. Starting with around $50 million in 2022, the company achieved approximately $200 million in 2023 and increased its revenue by a further 50% to $300 million in 2024.

In 2025, revenue hit approximately $500 million, representing a rise of two-thirds (66.6%) from 2024 and exactly 10 times more (+900%) than in 2022.

How Midjourney’s revenue has changed over time (2022-2025)>

How Midjourney’s revenue has changed over time (2022-2025) #

Bar chart that shows how Midjourney’s annual revenue has changed over time since its launch in 2022.

The revenue growth shown in the visual above highlights Midjourney’s expanding user base and strong market adoption. The company’s efficiency is particularly noteworthy, with a small team of just 40 employees generating over $5 million in revenue per employee in 2023. This exceptional profitability underscores Midjourney’s position as a highly efficient and successful platform in the software as a service (SaaS) and AI industries.

As of 2025, Midjourney’s revenue continues to accelerate, with reported annual revenue of $500 million across 163 employees.

Midjourney stock price>

Midjourney stock price #

Midjourney is currently a privately held company and does not have a publicly traded stock price. However, based on its revenue and continuous growth, projections have suggested that Midjourney may undergo a CAGR of 34.1% between 2023 and 2032, taking its forecasted value to $191.8 billion. If correct, then Midjourney will be worth over 18 times more than its reported 2022 valuation of $10.5 billion.

If Midjourney were to release shares, its price would depend on factors such as the number of shares issued, market conditions, and investor sentiment at the time of the Initial Public Offering (IPO).

How much is Midjourney?>

How much is Midjourney? #

Midjourney offers four subscription pricing plans, including:

  • Basic ($10/month or $96/year)
  • Standard ($30/month or $288/year)
  • Pro ($60/month or $576/year)
  • Mega ($120/month or $1,152/year)

All plans include access to the member gallery, Discord, and commercial usage rights.

The higher-tier Midjourney pricing plans offer more Graphics Processing Unit (GPU) time for image generation, stealth mode, and concurrent jobs. Although additional GPU time can also be purchased at $4 per hour.

Midjourney Fast GPU time, by plan (June 2025)>

Midjourney Fast GPU time, by plan (June 2025) #

Bar chart showing Fast GPU time for different Midjourney subscription tiers.

The Basic plan offers 3.3 hours of Fast GPU time per month, increasing to 15 hours on the Standard plan and 30 hours on the Pro plan.

An improvement was made with the introduction of the Mega plan, which provides 60 hours per month, doubling the Pro plan’s Fast GPU time allocation. This highlights a significant enhancement in service options. Users with higher demands receive a more substantial allocation of GPU time, allowing for more efficient image generation.

Midjourney usage statistics>

Midjourney usage statistics #

Midjourney monthly visits>

Midjourney monthly visits #

Midjourney saw a growth in monthly visits between March and May 2025. The platform had 13.44 million visitors in March, with this number jumping to 13.72 million (+2.1%) in April and then again to 14.68 million (+7%) in May.

Number of monthly visits to Midjourney.com (March to May 2025)>

Number of monthly visits to Midjourney.com (March to May 2025) #

Line graph showing the number of monthly visits to Midjourney.com between March and May 2025.

These increases suggest that Midjourney’s popularity remains on an upward trend, with the platform attracting around 9.2% more visitors in May 2025 than they had two months previously.

Midjourney average visit duration>

Midjourney average visit duration #

Midjourney’s average visit duration data provides insights into user engagement over time. Desktop users tend to spend more time on the site compared to mobile users, indicating a deeper level of interaction when using desktop devices.

Average Midjourney visit duration (March to May 2025)>

Average Midjourney visit duration (March to May 2025) #

Butterfly chart that shows the average Midjourney visit duration by month and platform.

The average visit duration for desktop users fluctuated between March and May 2025, starting at 15 minutes and 28 seconds in March before falling by nearly a minute the following month.

A month-on-month rise of 42 seconds took the average desktop visiting time to 15 minutes and eight seconds in May, 20 seconds less than in March.

By comparison, mobile visit durations were shorter and steadily declined between March and May 2025. March had the highest total over this period, with an average visit duration of five minutes and 44 seconds, with this number falling by exactly two minutes by May.

Midjourney average pages per visit>

Midjourney average pages per visit #

Midjourney stats on average pages per visit show a fluctuation in user engagement between March and May 2025. Desktop users saw a slight decrease from 38.77 pages per visit in March to 38.56 (-0.5%) in April.

As of May 2025, the average number of pages per visit on the Midjourney website via desktop was 41.64, up 8% from the previous month.

Average Midjourney pages per visit (March to May 2025)>

Average Midjourney pages per visit (March to May 2025) #

Stacked waffle charts that show the average Midjourney pages per visit by platform and month.

Mobile users experienced a sharp decrease over this period, with average pages per visit going from 15.45 in March 2025 to 9.55 the following month (-38.2%). This trend continued in May, falling by over a third (-34%) to 6.3. These figures reveal that the average pages per visit for Midjourney mobile users dropped by nearly three-fifths (59.2%) between March and May 2025.

This trend indicates that users are interacting more deeply on desktop, with more casual use typically occurring on mobile.

Midjourney average bounce rate>

Midjourney average bounce rate #

The average bounce rate for Midjourney desktop users remained steady from March to May 2025. Bounce rates stood at 19.75% in March before increasing fractionally in April and then falling to 19.62% in May.

Midjourney average bounce rate (March to May 2025)>

Midjourney average bounce rate (March to May 2025) #

Waffle chart that shows Midjourney’s average bounce rate by platform and month.

Mobile bounce rates increased over this period, rising from 37.54% in March 2025 to over two-fifths (41.19%) by May.

Midjourney number of page views>

Midjourney number of page views #

The number of page views for Midjourney fluctuated both on desktop and mobile between March and May 2025. Desktop page views went from 417 million in March to 414.1 million the following month, a decline of 0.7%.

However, total page views would soar 9.9% in May, surpassing 455 million.

Number of Midjourney page views (March to May 2025)>

Number of Midjourney page views (March to May 2025) #

Table chart showing the number of Midjourney page views across desktop and mobile between March and May 2025.

By contrast, mobile page views declined over this period, falling from just over 41.5 million in March 2025 to around 28.5 million a month later (-31.4%). This fall would continue in May 2025, with a month-on-month decrease of 17.2%, taking the total to 23.6 million.

Overall, this means that there were nearly 18 million fewer Midjourney page views on mobile in May 2025 compared to March, a fall of just over 43%.

Midjourney traffic statistics>

Midjourney traffic statistics #

Midjourney’s popularity is evident in its impressive web traffic, which is driven by organic search visibility, direct user visits, and diverse referral sources.

According to Similarweb, from March to May 2025, Midjourney recorded around 12.98 million search visits worldwide, making up nearly a third (30.97%) of its total traffic.

Breakdown of Midjourney search visits (March to May 2025)>

Breakdown of Midjourney search visits (March to May 2025) #

Circular bar graph that shows the total number of Midjourney search visits broken down by organic visits and paid visits.

Most of Midjourney’s search traffic was organic (87.47%), with over a tenth (12.53%) coming from paid searches.

This indicates that, though strong brand visibility has been generated through organic search channels, Midjourney is becoming increasingly open to using paid search as an alternative source to help maximize its reach.

Midjourney cumulative web traffic by channel>

Midjourney cumulative web traffic by channel #

Midjourney’s cumulative web traffic data reveals that direct traffic dominates with over 27.1 million visits between March and May 2025. This highlights strong brand recognition and a loyal user base frequently accessing the site directly.

Midjourney cumulative web traffic by channel (March to May 2025)>

Midjourney cumulative web traffic by channel (March to May 2025) #

Bar chart showing Midjourney’s cumulative web traffic by channel from March to May 2025.

Organic search ranks as the second-largest channel with 11.35 million visits, with paid search contributing over 1.6 million. This shows the effectiveness of Midjourney’s SEO strategies and the impact of strong brand affinity in driving traffic through search engines.

Referrals contribute significantly, with roughly 1.17 million visits, followed by social media at nearly 595,000, indicating effective word-of-mouth and social engagement.

In contrast, email (8,380) and display ads (16,760) show minimal contributions, reflecting a lower investment in these marketing channels or a focus on organic growth strategies.

Midjourney paid traffic statistics>

Midjourney paid traffic statistics #

Similarweb data indicates that Midjourney’s total paid search traffic in May 2025 was 541,760, accounting for around 12.5% of all search traffic. It also saw a huge climb of over 2,600% from the same time a year earlier.

This suggests that while Midjourney remains committed to organic growth as its primary source of search traffic, it is placing an increasing emphasis on paid search as part of its strategy.

Midjourney total paid search traffic (May 2025)>

Midjourney total paid search traffic (May 2025) #

Infographic showing statistics regarding Midjourney’s paid search traffic.

The emphasis on branded keyword terms, such as “Midjourney” (12.4m volume), “Midjourney AI” (1.6m), and “mid journey” (430,000), along with the relatively low cost-per-click (between $0.33 and $0.46), shows that the platform is effectively leveraging its brand recognition to maintain visibility.

Midjourney top keywords (March to May 2025)>

Midjourney top keywords (March to May 2025) #

Table graphic that highlights Midjourney’s top keywords, including volume, traffic, and CPC.

The increase in paid search traffic combined with broader organic growth and engagement through other channels like direct visits, organic search, referrals, and social media indicates that Midjourney has adopted a well-rounded marketing strategy that encompasses multiple approaches.

Midjourney’s web referral statistics>

Midjourney’s web referral statistics #

Midjourney’s web referral statistics from March to May 2025 show a diverse and evolving traffic pattern. ChatGPT.com is the top referring site, accounting for over a quarter (27.07%) of referral traffic, with its overall traffic increasing by nearly 14% over this period.

Midjourney top referring websites (March to May 2025)>

Midjourney top referring websites (March to May 2025) #

Pie chart that highlights Midjourney’s top referring websites from March to May 2025.

Zapier.com follows with over one-tenth (+12.8%), showing a notable 8.84% fall in traffic. Meanwhile, nijijourney.com saw an even greater decrease of more than a tenth (-11.58%) and contributed 7.59% of the referrals.

Midjourney top referring industries (March to May 2025)>

Midjourney top referring industries (March to May 2025) #

Series of donut charts that showcase Midjourney’s top referring industries from March to May 2025.

The top referring industries are “Programming and Developer Software” (44.13%) and “Computers, Electronics, and Technology” (16.92%), reflecting strong engagement from tech-savvy and creative users.

Additionally, “Restaurants and Delivery”, “Search Engines”, and “Graphics, Multimedia, and Web Design” round off the top five, contributing just under 19%, combined.

Midjourney traffic data suggests that the program benefits from a wide range of referral sources and attracts diverse user groups through targeted partnerships, tech-focused communities, and industry-specific engagement strategies.

Midjourney outgoing traffic statistics>

Midjourney outgoing traffic statistics #

Midjourney’s outgoing traffic from March to May 2025 is primarily directed to google.com, which accounts for over half (55.98%) of all outgoing traffic.

Midjourney top outgoing link destinations (March to May 2025) #

Pie chart that indicates Midjourney’s top outgoing link destinations from March to May 2025.

The second-highest is discord.com, making up just under a third (32.23%) of the outgoing link destinations. In contrast, the payment platform stripe.com is in third, representing 7.81%.

Smaller shares go to nijijourney.com (0.29%) and vimeo.com (0.19%). The latter, however, experienced a notable rise of nearly a quarter (+24.26%) in its overall traffic from the previous three months.

Midjourney social media traffic statistics>

Midjourney social media traffic statistics #

Midjourney’s social media traffic from March to May 2025 shows that YouTube is the leading source. It contributes just over two-fifths (41.92%) of all social traffic, meaning that video content and tutorials play a major role in driving traffic and user engagement.

Share of Midjourney’s social media traffic (March to May 2025)>

Share of Midjourney’s social media traffic (March to May 2025) #

Bubble chart that highlights Midjourney’s social media traffic from March to May 2025.

Facebook is the second-largest source, accounting for just over one-tenth (10.66%), with Pinterest (9.69%), Discord (9.09%), and Reddit (8.82%) occupying similar shares.

This reflects different audience behaviors, with these platforms possibly being used more for niche discussions or casual sharing rather than deep user engagement. Overall, Midjourney’s diverse traffic sources reflect a broad-reaching and varied social media presence.

How has the global popularity of Midjourney changed over time?>

How has the global popularity of Midjourney changed over time? #

The global popularity of Midjourney has evolved significantly from its launch in July 2022 to early 2025. Starting with a low Google Trends interest of five in July 2022, it experienced rapid growth, reaching 43 the following month.

Midjourney Google Trends search interest score over time (2022-2025) #

Line chart that shows Midjourney’s popularity over time from 2022 to 2025.

According to Google Trends, popularity soared in April 2023 with a score of 82, reflecting high search interest. After this, the popularity declined, decreasing to 26 at the beginning of November 2023.

In January 2025, popularity stood at 20 before rising to 23 by April. However, by May 2025, this number had fallen to 18, with the same figure being recorded the following month.

Global popularity of Midjourney by region>

Global popularity of Midjourney by region #

Between July 2022 and June 2025, Google Trends data shows that China leads significantly for Midjourney interest with a score of 100, indicating peak popularity. Morocco (17), Israel (16), and Sri Lanka (15) follow, reflecting notable but lower levels of interest compared to China.

Midjourney Google Trends search interest by country (July 2022 to June 2025) #

Shaded regions, highlighting the popularity of Midjourney across the top 10 countries.

Hong Kong (13) reports moderate engagement, while Georgia, Bangladesh, Estonia, Singapore, and Switzerland all show scores from 9 to 10.

This pattern illustrates Midjourney’s varied global appeal, with the program’s popularity appearing particularly strong in Asia and parts of Eastern Europe and northern Africa, hinting at potential growth opportunities in other regions.

Global popularity of Midjourney by city>

Global popularity of Midjourney by city #

According to Google Trends, Midjourney’s popularity is highest in Shanghai (100) and Shenzhen (92), both in China, and somewhat expected given that both locations are considered tech hubs. On the other hand, the Californian city of La Habra had the highest score of any non-Chinese city, with a much lower total of 26.

Midjourney Google Trends search interest by city (June 2025) #

Shaded map showing Midjourney’s popularity across various global cities.

This illustrates that while Midjourney has built strong popularity in Chinese cities like Shanghai and Shenzhen, interest in other major tech centers is relatively lower, highlighting a geographic difference in user engagement.

Popularity of Midjourney in the US by sub-region>

Popularity of Midjourney in the US by sub-region #

According to Google Trends, California leads in Midjourney popularity in the US, with a peak interest score of 100. Washington ranks second with a score of 96, demonstrating similarly high engagement, and Oregon sits in third with a score of 83.

Midjourney Google Trends search interest by US sub-region (June 2025) #

Shaded map showing Midjourney’s popularity across various sub-regions in the US.

Utah (78) and the District of Columbia (79) round off the top 5, suggesting that Midjourney is particularly popular in tech-savvy regions and urban centers due to the concentrated user base in these areas.

Popularity of Midjourney in the US by metro>

Popularity of Midjourney in the US by metro #

The most popular US metro area for Midjourney is Charlottesville, Virginia, with a top interest score of 100. San Francisco, California, comes in second with a score of 59, eight points higher than third-placed Seattle.

Midjourney Google Trends search interest by US metro area (June 2025) #

Shaded map indicating Midjourney’s popularity across different metro areas in the US.

Los Angeles and Austin round off the top five with interest scores of 47 and 43, respectively, less than half that of Charlottesville. These figures show that Midjourney’s reach extends across smaller metro areas like Charlottesville and is well-established in tech hubs like San Francisco and Seattle.

Midjourney user statistics>

Midjourney user statistics #

People from all over the world are using Midjourney for a variety of creative purposes, from generating digital art to exploring new styles like anime.

How many users does Midjourney have?>

How many users does Midjourney have? #

As of June 2025, Midjourney boasts nearly 21 million members on Discord, which showcases its increasing popularity and widespread use. The user base is growing rapidly as more people discover its generative AI for art creation capabilities.

According to a 2024 report from Content Detector, there are around 1.1 million active online users at any given moment. With its innovative features and continuous development, the number of Midjourney users is expected to continue rising.

Midjourney was initially only accessible via Discord; however, since August 2024, it has also been available as a web application. This expansion to a web application has made the platform even more accessible, contributing to its growing user base and increasing engagement from a broader range of creators.

Time taken to reach one million Midjourney users (compared to other platforms)>

Time taken to reach one million Midjourney users (compared to other platforms) #

Threads, Meta’s alternative to X (formerly known as Twitter), quickly reached one million users in just one hour, using existing networks and viral growth, while ChatGPT took five days, driven by high interest in AI tools.

How quickly various popular platforms surpassed one million users #

Horizontal bar chart that showcases how quickly various platforms surpassed one million users.

Midjourney, targeting a niche audience of digital artists, reached this milestone in six months. This reflects steady but slower growth. In contrast, older platforms like X (2 years) and Netflix (3.5 years) took longer to reach one million users.

Number of members in Midjourney’s subreddit>

Number of members in Midjourney’s subreddit #

Midjourney’s subreddit has experienced rapid growth since its launch. It began with just five members in June 2022 and expanded to 8,430 members by August of the same year.

The number of members in Midjourney’s subreddit (2022-2025)>

The number of members in Midjourney’s subreddit (2022-2025) #

Horizontal bar chart that showcases the number of members in Midjourney’s subreddit over time.

This upward trend continued, reaching 61,628 members by December 2022. In 2023, the subreddit peaked at 936,516 in November before reaching 1.1 million in February 2024.

Over the following year, the subreddit gained an additional 0.6 million members, reaching a total of 1.7 million in February 2025, with this number remaining largely unchanged by June of that year.

Public perception of Midjourney compared to other forms of generative AI>

Public perception of Midjourney compared to other forms of generative AI #

Midjourney has relatively low recognition compared to other AI tools, with awareness ranging from 2% in Japan to 8% in France and the UK.

In contrast, ChatGPT is the most widely known, with 58% of respondents in the UK and over three-fifths (61%) in Denmark aware of it.

The proportion of people who have heard of each generative AI tool by country>

The proportion of people who have heard of each generative AI tool by country #

AI tool Argentina Denmark France Japan UK USA
ChatGPT 41% 61% 55% 56% 58% 53%
Google Gemini (Formerly Bard) 15% 15% 13% 17% 15% 24%
Snapchat My AI 17% 29% 13% 4% 14% 21%
Microsoft Copilot 15% 13% 13% 14% 17% 22%
Meta AI (LLaMA) 12% 7% 15% 13% 12% 27%
Bing AI 11% 12% 8% 11% 17% 24%
YouChat 15% 5% 10% 5% 7% 16%
Midjourney 4% 6% 8% 2% 8% 7%
Rakuten AI 4% 1% 5% 6% 3% 7%
Replika 3% 2% 3% 1% 3% 7%
Claude 3% 2% 3% 2% 3% 5%
Grok 1% 2% 2% 1% 4% 6%
Mistral (Mixtral) 2% 2% 3% 2% 2% 3%
Perplexity.ai 2% 1% 2% 1% 2% 3%
None of these 22% 21% 24% 19% 30% 19%

(Source: Reuters Institute)

Tools like Google Gemini (formerly Bard) and Microsoft Copilot have moderate popularity, especially in the USA, where over a fifth have heard of them. This highlights that while Midjourney is known in niche circles, it lacks broader awareness compared to more established AI tools. Expanding its presence to a wider audience could help improve its public recognition.

Gender distribution of Midjourney users>

Gender distribution of Midjourney users #

Midjourney’s gender distribution shows a higher proportion of male users, with 53.58% identifying as male and 46.42% as female between March and May 2025.

The gender distribution of Midjourney users (March to May 2025)>

The gender distribution of Midjourney users (March to May 2025) #

Pie chart that showcases the gender distribution of Midjourney users, March to May 2025.

Data from Similarweb suggests a notable gender gap in the user base, potentially reflecting varying interests or accessibility in generative AI tools among different demographics. Understanding these differences could be important for Midjourney’s future marketing and community engagement strategies to create a more balanced user base.

Age distribution of Midjourney users>

Age distribution of Midjourney users #

According to Similarweb, the majority of Midjourney users are in younger age groups. The largest group is aged 25-34, making up over a third (35.37%) of users, over 15 percentage points more than the next highest age group.

The age distribution of Midjourney users (March to May 2025)>

The age distribution of Midjourney users (March to May 2025) #

Bar chart that shows Midjourney usage by age group from March to May 2025.

The second-largest group is the 35-44 age range, accounting for around a fifth (20.27%) of users. The smallest age groups are 55-64 (7.6%) and 65+ (4.24%), showing lower engagement from older demographics.

This means Midjourney’s user base primarily includes younger individuals who are more likely to engage with innovative digital platforms and tools.

Most common audience interests for Midjourney users>

Most common audience interests for Midjourney users #

Midjourney users primarily have strong interests in tech-related and creative fields. The highest interest is in the “Computers, Electronics, and Technology” category (13.26%), showing a significant focus on technology-related content.

“Graphics, Multimedia, and Web Design” follows with over one-tenth (10.86%), suggesting that many users are likely professionals or enthusiasts in digital design or multimedia. Programming and development was the third highest interest, accounting for just over a tenth (10.09%) of the overall total.

The main interests of Midjourney users (March to May 2025)>

The main interests of Midjourney users (March to May 2025) #

Donut chart that shows the main interests of Midjourney users.

At the other end of the scale, “Video Games Consoles and Accessories” (4.54%) and “News and Media” (4.02%) represent smaller segments of user interest. This suggests that the audience for digital content creation and technology is more notable than gaming and news but still amongst the less common interests of its user base.

Most common countries for Midjourney users (based on traffic)>

Most common countries for Midjourney users (based on traffic) #

Based on Similarweb insights, the United States is the most common country for Midjourney users, making up just under a fifth (18.78%) of the traffic share between March and May 2025, which is over three times more than the next highest country.

The most common countries for Midjourney users (March to May 2025)>

The most common countries for Midjourney users (March to May 2025) #

Shaded map that shows the most popular countries for Midjourney users.

India comes in second with 5.55%, followed closely by the Republic of Korea (5.54%). The UK and China round off the top five with shares of 3.94% and 3.76%, respectively.

This suggests that while Midjourney’s user base is primarily in the US, there is a smaller but notable user presence in other countries, particularly in Asia. The fact that the top five countries account for less than half of Midjourney’s users combined suggests that the platform’s popularity is spread healthily across numerous locations.

Midjourney use cases>

Midjourney use cases #

People use Midjourney’s AI for different reasons, from creating digital art and illustrations to exploring specialized styles like anime. The platform’s user demographics, such as age, gender, and interests, offer insight into the varied ways individuals engage with and benefit from Midjourney.

Midjourney built further on its capabilities with the release of Midjourney V7 in 2025. The new model has built on the already impressive scope of the product’s previous offering (V6), with improvements such as:

  • Significantly faster image generation (+20-30%)
  • Improved image realism
  • Introduction of Draft Mode
  • Introduction of voice prompts
Effectiveness of Midjourney as a creative tool>

Effectiveness of Midjourney as a creative tool #

According to a Frank and Marci survey, Midjourney stands out for its creative flexibility and artistic outputs compared to AI image generators like DALL-E and Firefly.

The effectiveness of Midjourney as a creative tool vs competitors (total wins in %)>

The effectiveness of Midjourney as a creative tool vs competitors (total wins in %) #

Infographic showing the effectiveness of Midjourney as a creative tool against competitors in various common tasks.

Midjourney won four out of 10 image challenges and demonstrated its ability to generate high-quality, stylized visuals. While it previously required more time to master due to its complex commands and Discord-based interface, it is now more accessible and easier to use through its web app. Its strength lies in providing diverse, visually compelling styles, making it highly effective for creative professionals seeking variety and artistic depth in their work.

Future of Midjourney>

Future of Midjourney #

Midjourney’s future looks promising as the company continues to innovate and expand its offerings. With almost 21 million users as of June 2025, Midjourney is working on exciting new features, including text-to-video capabilities. This development could improve content creation and make it easier for marketers and creators to produce high-quality AI-generated videos.

In addition to the video, Version 7 (V7) has brought even more enhancements, including faster processing times, improved image quality, and better language understanding. These updates aim to boost creativity and efficiency further, making Midjourney an even more powerful tool. Version 7 was released on April 3, 2025, and became the default model on June 17, 2025.

With a strong market share of more than a quarter (26.8%) in the global AI image tool market, Midjourney is positioning itself as a leading competitor in AI.

In June 2025, Midjourney released its first video generation model to the public, allowing users to generate short AI video clips based on images that they have uploaded or created within the platform.

FAQs>

FAQs #

What is Midjourney?

Midjourney is an AI platform that generates high-quality images. It operates through a Discord-based interface and a web app, where users input prompts to create unique visuals. The platform is known for its diverse range of artistic styles, allowing users to generate anything from photorealistic images to stylized illustrations.

How to use Midjourney for free?

Midjourney no longer offers a free trial. However, it offers a Basic plan priced at $10 per month, providing limited GPU time and access to its member gallery and commercial usage rights.

Who owns Midjourney?

Midjourney is owned by Midjourney, Inc., an independent research lab based in San Francisco. The company was founded by David Holz, who also serves as its leader.

How does Midjourney work?

It uses AI to generate images based on text prompts.

How to get Midjourney?

All you need to do is access Midjourney either through its web app or by using the Midjourney Bot via Discord on a web browser, mobile app, or desktop app. Make sure you have a verified Discord account before joining the Midjourney Discord server if you choose to use the Discord option.

What does Midjourney do?

Midjourney is an AI platform that creates images from text prompts. By describing what they want, users can create AI-generated art, illustrations, or photorealistic images. It is widely used for creative projects, digital art, and marketing, offering flexibility and customization to match different artistic styles and needs.

What is Midjourney used for?

Midjourney is used for generative art and creative design.

When did Midjourney come out?

Midjourney came out in July 2022.

Do you have to pay for Midjourney?

Yes, there are subscription plans that you need to pay for. The Basic plan costs $10 per month or $96 annually ($8 per month) and provides limited GPU time and access to the member gallery. On the higher end, the Mega plan costs $120 per month or $1,152 annually ($96 per month) and offers more GPU time and “Stealth Mode”.

What is the latest version of Midjourney?

Midjourney V7 is the newest and current default model.

Glossary>

Glossary #

Generative AI>

Generative AI #

A subset of artificial intelligence focused on generating new content, such as images or text, based on inputted data or prompts.

Market Cap>

Market Cap #

The total market value of a company’s outstanding shares.

Organic Search Traffic>

Organic Search Traffic #

Traffic generated from unpaid search results.

Stealth Mode>

Stealth Mode #

A feature in Midjourney’s higher-tier plans that allows users to keep their generated images private and not publicly listed.

GPU Time>

GPU Time #

The processing time allocated for generating images on Midjourney’s servers.

Global Popularity Score>

Global Popularity Score #

A metric indicating interest or popularity.

Google Trends #

A tool used to measure the popularity of search queries over time.

Price-to-Earnings>

Price-to-Earnings #

A financial metric that measures a company’s current share price relative to its earnings per share.

Public Offering>

Public Offering #

The process by which a private company offers its shares to the public for the first time on a stock exchange.

Software as a Service (SaaS)>

Software as a Service (SaaS) #

A software distribution model in which applications are hosted by a third-party provider and made available to users over the internet.

Graphics Processing Unit (GPU)>

Graphics Processing Unit (GPU) #

A processor that speeds up graphics rendering and parallel processing.

Sources>

Sources #

https://whatsthebigdata.com/Midjourney-statistics/

https://research.contrary.com/company/Midjourney

https://www.arr.club/signal/midjourney-arr-hit-500m

https://scoop.market.us/ai-in-art-market-news/

https://getlatka.com/companies/midjourney

https://skimai.com/how-Midjourney-became-a-top-ai-image-generator-with-no-vc-funding/

https://www.cbinsights.com/research/Midjourney-revenue-valuation/

https://docs.midjourney.com/docs/plans

https://pro.similarweb.com/#/digitalsuite/websiteanalysis/overview/website-performance/*/999/3m?webSource=Total&key=Midjourney.com

https://api.gdeltproject.org/api/v2/summary/summary?d=web&t=summary&k=Midjourney&ts=custom&svt=zoom&stc=yes&sta=list&c=1&sdt=20221012120000&edt=20230731120000

https://trends.google.com/trends/explore?date=2022-07-22%202025-06-01&q=Midjourney&hl=en

https://discord.com/invite/Midjourney

https://reutersinstitute.politics.ox.ac.uk/what-does-public-six-countries-think-generative-ai-news

https://amt-lab.org/reviews/2024/5/using-text-to-image-ai-to-tell-stories-a-Midjourney-review

https://www.techopedia.com/midjourney-to-expand-into-text-to-video-in-2024

https://midjourneysref.com/guide/In-Depth-Review-of-MidJourney-V7

https://www.linkedin.com/pulse/midjourney-v7-review-good-bad-road-ahead-erik-knobl-kbjrc/

https://www.demandsage.com/midjourney-statistics/

https://www.godofprompt.ai/blog/midjourney-2025-v7-timeline-and-video-features

https://mpgone.com/midjourney-v7-redefining-ai-image-generation-with-personalized-realism/

https://www.frankandmarci.com/blog/survey-results-dall-e-3-vs-firefly-2-vs-Midjourney-which-one-is-best-for-your-business/

https://docs.midjourney.com/docs/quick-start

https://www.theverge.com/news/690055/midjourney-ai-video-generator-launch

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