Reaching almost 21 million Discord members as of June 2025, the text-to-image program Midjourney has emerged as the largest community on Discord since its launch in 2022 and has since expanded well beyond its Discord roots. This rapid expansion underscores its appeal and impact in generative AI, attracting a growing number of digital artists, marketers, and creatives.
Get a better understanding of the program’s rise by exploring the latest Midjourney statistics, which showcase its market share, user engagement, revenue growth, and the unique factors that drive its success in AI.
Launched on July 12, 2022, Midjourney was founded by David Holz, with its headquarters based in San Francisco, California. The image-generating platform has quickly become a favorite among AI users, boasting millions of active users.
With an estimated revenue of $500 million for 2025, Midjourney continues to innovate and expand its reach in the digital art and AI community.
The market for image-generation AI tools is highly competitive, with several platforms gaining substantial user bases. Midjourney, OpenAI’s DALL-E, and NightCafe, all released between 2019 and 2022, have rapidly gained recognition.
Midjourney is leading the market with more than a quarter of users, slightly ahead of DALL-E (24.4%) and NightCafe (23.2%). Its intuitive interface and powerful capabilities have attracted experts and nonprofessionals alike.
The combined impact of these tools is significant, influencing creative fields and sparking both excitement and concerns about the future of traditional art. Midjourney’s top position reflects its strong appeal in the evolving generative AI landscape.
Midjourney has demonstrated impressive revenue growth since its launch in 2022. Starting with around $50 million in 2022, the company achieved approximately $200 million in 2023 and increased its revenue by a further 50% to $300 million in 2024.
In 2025, revenue hit approximately $500 million, representing a rise of two-thirds (66.6%) from 2024 and exactly 10 times more (+900%) than in 2022.
The revenue growth shown in the visual above highlights Midjourney’s expanding user base and strong market adoption. The company’s efficiency is particularly noteworthy, with a small team of just 40 employees generating over $5 million in revenue per employee in 2023. This exceptional profitability underscores Midjourney’s position as a highly efficient and successful platform in the software as a service (SaaS) and AI industries.
As of 2025, Midjourney’s revenue continues to accelerate, with reported annual revenue of $500 million across 163 employees.
Midjourney is currently a privately held company and does not have a publicly traded stock price. However, based on its revenue and continuous growth, projections have suggested that Midjourney may undergo a CAGR of 34.1% between 2023 and 2032, taking its forecasted value to $191.8 billion. If correct, then Midjourney will be worth over 18 times more than its reported 2022 valuation of $10.5 billion.
If Midjourney were to release shares, its price would depend on factors such as the number of shares issued, market conditions, and investor sentiment at the time of the Initial Public Offering (IPO).
Midjourney offers four subscription pricing plans, including:
All plans include access to the member gallery, Discord, and commercial usage rights.
The higher-tier Midjourney pricing plans offer more Graphics Processing Unit (GPU) time for image generation, stealth mode, and concurrent jobs. Although additional GPU time can also be purchased at $4 per hour.
The Basic plan offers 3.3 hours of Fast GPU time per month, increasing to 15 hours on the Standard plan and 30 hours on the Pro plan.
An improvement was made with the introduction of the Mega plan, which provides 60 hours per month, doubling the Pro plan’s Fast GPU time allocation. This highlights a significant enhancement in service options. Users with higher demands receive a more substantial allocation of GPU time, allowing for more efficient image generation.
Midjourney saw a growth in monthly visits between March and May 2025. The platform had 13.44 million visitors in March, with this number jumping to 13.72 million (+2.1%) in April and then again to 14.68 million (+7%) in May.
These increases suggest that Midjourney’s popularity remains on an upward trend, with the platform attracting around 9.2% more visitors in May 2025 than they had two months previously.
Midjourney’s average visit duration data provides insights into user engagement over time. Desktop users tend to spend more time on the site compared to mobile users, indicating a deeper level of interaction when using desktop devices.
The average visit duration for desktop users fluctuated between March and May 2025, starting at 15 minutes and 28 seconds in March before falling by nearly a minute the following month.
A month-on-month rise of 42 seconds took the average desktop visiting time to 15 minutes and eight seconds in May, 20 seconds less than in March.
By comparison, mobile visit durations were shorter and steadily declined between March and May 2025. March had the highest total over this period, with an average visit duration of five minutes and 44 seconds, with this number falling by exactly two minutes by May.
Midjourney stats on average pages per visit show a fluctuation in user engagement between March and May 2025. Desktop users saw a slight decrease from 38.77 pages per visit in March to 38.56 (-0.5%) in April.
As of May 2025, the average number of pages per visit on the Midjourney website via desktop was 41.64, up 8% from the previous month.
Mobile users experienced a sharp decrease over this period, with average pages per visit going from 15.45 in March 2025 to 9.55 the following month (-38.2%). This trend continued in May, falling by over a third (-34%) to 6.3. These figures reveal that the average pages per visit for Midjourney mobile users dropped by nearly three-fifths (59.2%) between March and May 2025.
This trend indicates that users are interacting more deeply on desktop, with more casual use typically occurring on mobile.
The average bounce rate for Midjourney desktop users remained steady from March to May 2025. Bounce rates stood at 19.75% in March before increasing fractionally in April and then falling to 19.62% in May.
Mobile bounce rates increased over this period, rising from 37.54% in March 2025 to over two-fifths (41.19%) by May.
The number of page views for Midjourney fluctuated both on desktop and mobile between March and May 2025. Desktop page views went from 417 million in March to 414.1 million the following month, a decline of 0.7%.
However, total page views would soar 9.9% in May, surpassing 455 million.
By contrast, mobile page views declined over this period, falling from just over 41.5 million in March 2025 to around 28.5 million a month later (-31.4%). This fall would continue in May 2025, with a month-on-month decrease of 17.2%, taking the total to 23.6 million.
Overall, this means that there were nearly 18 million fewer Midjourney page views on mobile in May 2025 compared to March, a fall of just over 43%.
Midjourney’s popularity is evident in its impressive web traffic, which is driven by organic search visibility, direct user visits, and diverse referral sources.
According to Similarweb, from March to May 2025, Midjourney recorded around 12.98 million search visits worldwide, making up nearly a third (30.97%) of its total traffic.
Most of Midjourney’s search traffic was organic (87.47%), with over a tenth (12.53%) coming from paid searches.
This indicates that, though strong brand visibility has been generated through organic search channels, Midjourney is becoming increasingly open to using paid search as an alternative source to help maximize its reach.
Midjourney’s cumulative web traffic data reveals that direct traffic dominates with over 27.1 million visits between March and May 2025. This highlights strong brand recognition and a loyal user base frequently accessing the site directly.
Organic search ranks as the second-largest channel with 11.35 million visits, with paid search contributing over 1.6 million. This shows the effectiveness of Midjourney’s SEO strategies and the impact of strong brand affinity in driving traffic through search engines.
Referrals contribute significantly, with roughly 1.17 million visits, followed by social media at nearly 595,000, indicating effective word-of-mouth and social engagement.
In contrast, email (8,380) and display ads (16,760) show minimal contributions, reflecting a lower investment in these marketing channels or a focus on organic growth strategies.
Similarweb data indicates that Midjourney’s total paid search traffic in May 2025 was 541,760, accounting for around 12.5% of all search traffic. It also saw a huge climb of over 2,600% from the same time a year earlier.
This suggests that while Midjourney remains committed to organic growth as its primary source of search traffic, it is placing an increasing emphasis on paid search as part of its strategy.
The emphasis on branded keyword terms, such as “Midjourney” (12.4m volume), “Midjourney AI” (1.6m), and “mid journey” (430,000), along with the relatively low cost-per-click (between $0.33 and $0.46), shows that the platform is effectively leveraging its brand recognition to maintain visibility.
The increase in paid search traffic combined with broader organic growth and engagement through other channels like direct visits, organic search, referrals, and social media indicates that Midjourney has adopted a well-rounded marketing strategy that encompasses multiple approaches.
Midjourney’s web referral statistics from March to May 2025 show a diverse and evolving traffic pattern. ChatGPT.com is the top referring site, accounting for over a quarter (27.07%) of referral traffic, with its overall traffic increasing by nearly 14% over this period.
Zapier.com follows with over one-tenth (+12.8%), showing a notable 8.84% fall in traffic. Meanwhile, nijijourney.com saw an even greater decrease of more than a tenth (-11.58%) and contributed 7.59% of the referrals.
The top referring industries are “Programming and Developer Software” (44.13%) and “Computers, Electronics, and Technology” (16.92%), reflecting strong engagement from tech-savvy and creative users.
Additionally, “Restaurants and Delivery”, “Search Engines”, and “Graphics, Multimedia, and Web Design” round off the top five, contributing just under 19%, combined.
Midjourney traffic data suggests that the program benefits from a wide range of referral sources and attracts diverse user groups through targeted partnerships, tech-focused communities, and industry-specific engagement strategies.
Midjourney’s outgoing traffic from March to May 2025 is primarily directed to google.com, which accounts for over half (55.98%) of all outgoing traffic.
The second-highest is discord.com, making up just under a third (32.23%) of the outgoing link destinations. In contrast, the payment platform stripe.com is in third, representing 7.81%.
Smaller shares go to nijijourney.com (0.29%) and vimeo.com (0.19%). The latter, however, experienced a notable rise of nearly a quarter (+24.26%) in its overall traffic from the previous three months.
Midjourney’s social media traffic from March to May 2025 shows that YouTube is the leading source. It contributes just over two-fifths (41.92%) of all social traffic, meaning that video content and tutorials play a major role in driving traffic and user engagement.
Facebook is the second-largest source, accounting for just over one-tenth (10.66%), with Pinterest (9.69%), Discord (9.09%), and Reddit (8.82%) occupying similar shares.
This reflects different audience behaviors, with these platforms possibly being used more for niche discussions or casual sharing rather than deep user engagement. Overall, Midjourney’s diverse traffic sources reflect a broad-reaching and varied social media presence.
The global popularity of Midjourney has evolved significantly from its launch in July 2022 to early 2025. Starting with a low Google Trends interest of five in July 2022, it experienced rapid growth, reaching 43 the following month.
According to Google Trends, popularity soared in April 2023 with a score of 82, reflecting high search interest. After this, the popularity declined, decreasing to 26 at the beginning of November 2023.
In January 2025, popularity stood at 20 before rising to 23 by April. However, by May 2025, this number had fallen to 18, with the same figure being recorded the following month.
Between July 2022 and June 2025, Google Trends data shows that China leads significantly for Midjourney interest with a score of 100, indicating peak popularity. Morocco (17), Israel (16), and Sri Lanka (15) follow, reflecting notable but lower levels of interest compared to China.
Hong Kong (13) reports moderate engagement, while Georgia, Bangladesh, Estonia, Singapore, and Switzerland all show scores from 9 to 10.
This pattern illustrates Midjourney’s varied global appeal, with the program’s popularity appearing particularly strong in Asia and parts of Eastern Europe and northern Africa, hinting at potential growth opportunities in other regions.
According to Google Trends, Midjourney’s popularity is highest in Shanghai (100) and Shenzhen (92), both in China, and somewhat expected given that both locations are considered tech hubs. On the other hand, the Californian city of La Habra had the highest score of any non-Chinese city, with a much lower total of 26.
This illustrates that while Midjourney has built strong popularity in Chinese cities like Shanghai and Shenzhen, interest in other major tech centers is relatively lower, highlighting a geographic difference in user engagement.
According to Google Trends, California leads in Midjourney popularity in the US, with a peak interest score of 100. Washington ranks second with a score of 96, demonstrating similarly high engagement, and Oregon sits in third with a score of 83.
Utah (78) and the District of Columbia (79) round off the top 5, suggesting that Midjourney is particularly popular in tech-savvy regions and urban centers due to the concentrated user base in these areas.
The most popular US metro area for Midjourney is Charlottesville, Virginia, with a top interest score of 100. San Francisco, California, comes in second with a score of 59, eight points higher than third-placed Seattle.
Los Angeles and Austin round off the top five with interest scores of 47 and 43, respectively, less than half that of Charlottesville. These figures show that Midjourney’s reach extends across smaller metro areas like Charlottesville and is well-established in tech hubs like San Francisco and Seattle.
People from all over the world are using Midjourney for a variety of creative purposes, from generating digital art to exploring new styles like anime.
As of June 2025, Midjourney boasts nearly 21 million members on Discord, which showcases its increasing popularity and widespread use. The user base is growing rapidly as more people discover its generative AI for art creation capabilities.
According to a 2024 report from Content Detector, there are around 1.1 million active online users at any given moment. With its innovative features and continuous development, the number of Midjourney users is expected to continue rising.
Midjourney was initially only accessible via Discord; however, since August 2024, it has also been available as a web application. This expansion to a web application has made the platform even more accessible, contributing to its growing user base and increasing engagement from a broader range of creators.
Threads, Meta’s alternative to X (formerly known as Twitter), quickly reached one million users in just one hour, using existing networks and viral growth, while ChatGPT took five days, driven by high interest in AI tools.
Midjourney, targeting a niche audience of digital artists, reached this milestone in six months. This reflects steady but slower growth. In contrast, older platforms like X (2 years) and Netflix (3.5 years) took longer to reach one million users.
Midjourney’s subreddit has experienced rapid growth since its launch. It began with just five members in June 2022 and expanded to 8,430 members by August of the same year.
This upward trend continued, reaching 61,628 members by December 2022. In 2023, the subreddit peaked at 936,516 in November before reaching 1.1 million in February 2024.
Over the following year, the subreddit gained an additional 0.6 million members, reaching a total of 1.7 million in February 2025, with this number remaining largely unchanged by June of that year.
Midjourney has relatively low recognition compared to other AI tools, with awareness ranging from 2% in Japan to 8% in France and the UK.
In contrast, ChatGPT is the most widely known, with 58% of respondents in the UK and over three-fifths (61%) in Denmark aware of it.
| AI tool | Argentina | Denmark | France | Japan | UK | USA |
|---|---|---|---|---|---|---|
| ChatGPT | 41% | 61% | 55% | 56% | 58% | 53% |
| Google Gemini (Formerly Bard) | 15% | 15% | 13% | 17% | 15% | 24% |
| Snapchat My AI | 17% | 29% | 13% | 4% | 14% | 21% |
| Microsoft Copilot | 15% | 13% | 13% | 14% | 17% | 22% |
| Meta AI (LLaMA) | 12% | 7% | 15% | 13% | 12% | 27% |
| Bing AI | 11% | 12% | 8% | 11% | 17% | 24% |
| YouChat | 15% | 5% | 10% | 5% | 7% | 16% |
| Midjourney | 4% | 6% | 8% | 2% | 8% | 7% |
| Rakuten AI | 4% | 1% | 5% | 6% | 3% | 7% |
| Replika | 3% | 2% | 3% | 1% | 3% | 7% |
| Claude | 3% | 2% | 3% | 2% | 3% | 5% |
| Grok | 1% | 2% | 2% | 1% | 4% | 6% |
| Mistral (Mixtral) | 2% | 2% | 3% | 2% | 2% | 3% |
| Perplexity.ai | 2% | 1% | 2% | 1% | 2% | 3% |
| None of these | 22% | 21% | 24% | 19% | 30% | 19% |
(Source: Reuters Institute)
Tools like Google Gemini (formerly Bard) and Microsoft Copilot have moderate popularity, especially in the USA, where over a fifth have heard of them. This highlights that while Midjourney is known in niche circles, it lacks broader awareness compared to more established AI tools. Expanding its presence to a wider audience could help improve its public recognition.
Midjourney’s gender distribution shows a higher proportion of male users, with 53.58% identifying as male and 46.42% as female between March and May 2025.
Data from Similarweb suggests a notable gender gap in the user base, potentially reflecting varying interests or accessibility in generative AI tools among different demographics. Understanding these differences could be important for Midjourney’s future marketing and community engagement strategies to create a more balanced user base.
According to Similarweb, the majority of Midjourney users are in younger age groups. The largest group is aged 25-34, making up over a third (35.37%) of users, over 15 percentage points more than the next highest age group.
The second-largest group is the 35-44 age range, accounting for around a fifth (20.27%) of users. The smallest age groups are 55-64 (7.6%) and 65+ (4.24%), showing lower engagement from older demographics.
This means Midjourney’s user base primarily includes younger individuals who are more likely to engage with innovative digital platforms and tools.
Midjourney users primarily have strong interests in tech-related and creative fields. The highest interest is in the “Computers, Electronics, and Technology” category (13.26%), showing a significant focus on technology-related content.
“Graphics, Multimedia, and Web Design” follows with over one-tenth (10.86%), suggesting that many users are likely professionals or enthusiasts in digital design or multimedia. Programming and development was the third highest interest, accounting for just over a tenth (10.09%) of the overall total.
At the other end of the scale, “Video Games Consoles and Accessories” (4.54%) and “News and Media” (4.02%) represent smaller segments of user interest. This suggests that the audience for digital content creation and technology is more notable than gaming and news but still amongst the less common interests of its user base.
Based on Similarweb insights, the United States is the most common country for Midjourney users, making up just under a fifth (18.78%) of the traffic share between March and May 2025, which is over three times more than the next highest country.
India comes in second with 5.55%, followed closely by the Republic of Korea (5.54%). The UK and China round off the top five with shares of 3.94% and 3.76%, respectively.
This suggests that while Midjourney’s user base is primarily in the US, there is a smaller but notable user presence in other countries, particularly in Asia. The fact that the top five countries account for less than half of Midjourney’s users combined suggests that the platform’s popularity is spread healthily across numerous locations.
People use Midjourney’s AI for different reasons, from creating digital art and illustrations to exploring specialized styles like anime. The platform’s user demographics, such as age, gender, and interests, offer insight into the varied ways individuals engage with and benefit from Midjourney.
Midjourney built further on its capabilities with the release of Midjourney V7 in 2025. The new model has built on the already impressive scope of the product’s previous offering (V6), with improvements such as:
According to a Frank and Marci survey, Midjourney stands out for its creative flexibility and artistic outputs compared to AI image generators like DALL-E and Firefly.
Midjourney won four out of 10 image challenges and demonstrated its ability to generate high-quality, stylized visuals. While it previously required more time to master due to its complex commands and Discord-based interface, it is now more accessible and easier to use through its web app. Its strength lies in providing diverse, visually compelling styles, making it highly effective for creative professionals seeking variety and artistic depth in their work.
Midjourney’s future looks promising as the company continues to innovate and expand its offerings. With almost 21 million users as of June 2025, Midjourney is working on exciting new features, including text-to-video capabilities. This development could improve content creation and make it easier for marketers and creators to produce high-quality AI-generated videos.
In addition to the video, Version 7 (V7) has brought even more enhancements, including faster processing times, improved image quality, and better language understanding. These updates aim to boost creativity and efficiency further, making Midjourney an even more powerful tool. Version 7 was released on April 3, 2025, and became the default model on June 17, 2025.
With a strong market share of more than a quarter (26.8%) in the global AI image tool market, Midjourney is positioning itself as a leading competitor in AI.
In June 2025, Midjourney released its first video generation model to the public, allowing users to generate short AI video clips based on images that they have uploaded or created within the platform.
What is Midjourney?
Midjourney is an AI platform that generates high-quality images. It operates through a Discord-based interface and a web app, where users input prompts to create unique visuals. The platform is known for its diverse range of artistic styles, allowing users to generate anything from photorealistic images to stylized illustrations.
How to use Midjourney for free?
Midjourney no longer offers a free trial. However, it offers a Basic plan priced at $10 per month, providing limited GPU time and access to its member gallery and commercial usage rights.
Who owns Midjourney?
Midjourney is owned by Midjourney, Inc., an independent research lab based in San Francisco. The company was founded by David Holz, who also serves as its leader.
How does Midjourney work?
It uses AI to generate images based on text prompts.
How to get Midjourney?
All you need to do is access Midjourney either through its web app or by using the Midjourney Bot via Discord on a web browser, mobile app, or desktop app. Make sure you have a verified Discord account before joining the Midjourney Discord server if you choose to use the Discord option.
What does Midjourney do?
Midjourney is an AI platform that creates images from text prompts. By describing what they want, users can create AI-generated art, illustrations, or photorealistic images. It is widely used for creative projects, digital art, and marketing, offering flexibility and customization to match different artistic styles and needs.
What is Midjourney used for?
Midjourney is used for generative art and creative design.
When did Midjourney come out?
Midjourney came out in July 2022.
Do you have to pay for Midjourney?
Yes, there are subscription plans that you need to pay for. The Basic plan costs $10 per month or $96 annually ($8 per month) and provides limited GPU time and access to the member gallery. On the higher end, the Mega plan costs $120 per month or $1,152 annually ($96 per month) and offers more GPU time and “Stealth Mode”.
What is the latest version of Midjourney?
Midjourney V7 is the newest and current default model.
A subset of artificial intelligence focused on generating new content, such as images or text, based on inputted data or prompts.
The total market value of a company’s outstanding shares.
Traffic generated from unpaid search results.
A feature in Midjourney’s higher-tier plans that allows users to keep their generated images private and not publicly listed.
The processing time allocated for generating images on Midjourney’s servers.
A metric indicating interest or popularity.
A tool used to measure the popularity of search queries over time.
A financial metric that measures a company’s current share price relative to its earnings per share.
The process by which a private company offers its shares to the public for the first time on a stock exchange.
A software distribution model in which applications are hosted by a third-party provider and made available to users over the internet.
A processor that speeds up graphics rendering and parallel processing.
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