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avatarAlfred Insler

June 14, 2023

How to Scale Your Small Business Marketing With ChatGPT


21 Min

Table of Contents


Marketing is a crucial part of any small business’s growth. However, it can be overwhelming and expensive. But what if there was a more innovative, cost-effective way to connect with your customers? Enter ChatGPT, a cutting-edge tool that took the world by storm. 

The chatbot can help you amplify your marketing efforts without breaking the bank. It can transform how you engage with your customers, making your small business stand out. While ChatGPT is helpful, the results can be a bit general. That’s where AIPRM comes in – a behemoth of helpful marketing prompts – that tells the AI just what you need. Using these tools correctly can make a big difference in your marketing, helping your small business do really well against others. So how can you properly leverage the two to address your marketing needs?

Why do I need to create a marketing strategy?

A marketing strategy also helps you understand your customers better – what they like or need. That way, you can create or sell things they love and want to buy. Plus, it helps you determine the best ways to tell them about your products and services.

Research reveals that if a brick-and-mortar store shows its products/services online, 8 out of 10 shoppers are likely to visit the actual store. So, a solid strategy can help you attract more online and offline customers.

According to the 2023 Hubspot Trends Report, monitoring how many people are engaging with your social media posts, visiting your website, and making purchases to see if your marketing is working is essential.

Without a well-planned strategy, your business might be wandering around a big city without a map. You could miss chances to connect with customers or spend time and money on things that don’t really work. 

Having a good marketing strategy is like having a trusty compass guiding you to success.

Understanding ChatGPT and Its Role in Marketing

First, let’s understand what ChatGPT is. It’s a super-intelligent computer program, like a robot friend who can talk and learn like a person. This innovative program was launched in November 2022, and it became so popular that it gathered a whopping 1 million users in just 5 days

The issue with ChatGPT is that your results heavily depend on what you inputting into the chat interface, otherwise known as a prompt. The more detailed your prompt is the better, but if you’re new to ChatGPT, creating a prompt can feel like rocket science. That’s where AIPRM can help. Rather than being at the mercy of you trying to convey what you want the chatbot to do, AIPRM has a collection of prompts for you to choose from. The results can be much better than what you would receive by yourself with just ChatGPT.

How Can You Use AIPRM & ChatGPT For Marketing? 

Powered by AIPRM, ChatGPT can help with a lot of different marketing initiatives. From research and planning to actual content creation, it can be your one-click marketing solution. 

Audience research

Did you know that over 60% of consumers think marketers are trying to sell them stuff they don’t need? And interestingly, 65% of marketers don’t spend enough time trying to understand their customers. 

AIPRM can help you learn more about your customers through a variety of prompts. Let’s say you’re a lawyer, and you’ve recently opened up your own firm. You want to learn more about what people are searching for or interested in when it comes to legal services. 

For this, let’s use our Buyer Persona Legend prompt. This will generate user descriptions, characteristics, behaviors, and more after you input your services and location. When we inputted legal services in central NJ here were the results:


Data points Answers (based on central NJ market)
Name John Smith
Age 37
Occupation Small Business Owner
Annual income $85,000
Marital status Married
Family situation Two kids (ages 7 and 10)
Location Central NJ, close to main legal hubs

John Smith, a 37-year-old small business owner in central NJ. Married with two kids, seeking legal counsel for business matters.


Data points Answers (based on central NJ market)
Personal characteristics Responsible, proactive, detail-oriented
Hobbies Golfing, local NJ history tours, wine tasting
Interests Business growth, local community events, finance
Personal aspirations Grow his business, send kids to good colleges

These insights can help you create a marketing strategy to address their habits and pain points. Using AIPRM it takes only minutes rather than hours. 

Here are some other prompts you can try:

Creating A Plan

A formidable content plan is vital to making your business shine online. Like you’d plan a party, you must plan your digital marketing. A big part of this is content marketing – creating interesting blogs, social media posts, or videos. In fact, according to the Content Marketing Institute, almost 73% of B2B marketers and 7 out of 10 B2C marketers use content marketing. That means they use stimulating content to inform people about their awesome products or services. 

Now that we understand the audience, we can take it a step further to create a marketing plan to meet their needs. Being we’re looking for clients in our area, we’re going to add some details into our Local SEO Master Plan Generator prompt.

We added the name of our hypothetical law firm as well as a location and here’s what the prompt provided:

Request Recommendation
Most Important Thing for Local SEO Ensure your Google Business Profile is claimed, verified, and contains accurate, up-to-date information including business name, address, phone number, and business hours (NAP consistency). Regularly request and respond to customer reviews. Make sure your website is mobile-friendly and uses local keywords and local backlinks.
10 Longtail Keywords Legal Services in Somerville NJ, Divorce Attorneys Somerville, Personal Injury Lawyer Somerville, Somerville Estate Planning Lawyer, Real Estate Attorneys Somerville NJ, Somerville Business Legal Advice, Contract Dispute Lawyers Somerville, Child Custody Attorneys Somerville NJ, Somerville Criminal Defense Lawyers, Workers Compensation Attorney Somerville
Short Business Description Chase and Morgan Attorneys at Law: Expert legal services in Somerville, NJ. Specializing in personal injury, estate planning, real estate, and more. Call us for a consultation today!
Longer Business Description Located in the heart of Somerville, NJ, Chase and Morgan Attorneys at Law have been serving the community with unparalleled legal expertise. From personal injury claims, estate planning guidance, real estate transactions to complex business litigations, our team is dedicated to ensuring your rights are protected. Let our experienced lawyers provide you with tailored legal solutions. Schedule your consultation now and get the legal representation you deserve!
15+ SEO Services for Google Business Profile Personal Injury Claims, Divorce Proceedings, Estate Planning, Real Estate Transactions, Business Litigation, Contract Disputes, Child Custody Matters, Criminal Defense, Workers Compensation Claims, Business Consultations, Tax Law Guidance, Immigration Legal Assistance, Bankruptcy Advising, Intellectual Property Rights, Trust and Will Creation
Service SEO Optimized Description
Personal Injury Claims Been in an accident in Somer

Here are some other prompts that can help you plan:

Now, we know our audience and have a plan to get their attention. Let’s look at some of the content we can create.

Creating Content

Did you know that the pandemic made people use online content two times more than before? That’s a lot of reading, watching, and scrolling! So, how can your business stand out in this digital crowd? 

Website/Blog Post

Writer’s block can be a real pain, especially when you need to write a blog post for your business. But with ChatGPT and AIPRM in your arsenal, the creative juice can flow with ease. 

Let’s use some of the insights from our local research plan. Real Estate Law is a popular topic we need coverage for. Using AIPRM’s 1-Click Blog Post prompt, we can quickly generate an article discussing real estate law to educate possible clients. By simply copy/pasting our topic real estate law we received this post in seconds:

Introduction to Real Estate Law

Real estate law governs a person's rights relating to the land and anything attached to it, be it natural or man-made. This branch of law touches upon various aspects of buying, selling, and leasing property, ensuring a smooth process for all parties involved.

Basics of Real Estate Law

Real estate law refers to the rules that govern the rights of ownership, use, and transfer of real property. It helps in ensuring transactions are legitimate, rights are respected, and both buyers and sellers are protected.

Understanding Property Rights

Property rights are foundational in real estate law. These rights determine what one can and cannot do with their property.

Different types of property rights:

Fee Simple: Complete ownership with the most rights. The owner can use, lease, sell, or bequeath the property.
Leasehold: The right to use a property for a specified period, typically via a lease agreement.
Life Estate: Ownership for the duration of an individual's life.
Importance of clear title:

Ensuring a clear title means that the property is free from any encumbrances or claims. This is crucial to avoid future disputes and legal complications.

Here are some other ways AIPRM can help with your blog content creation:

Social media posts

Social media can play a big role in keeping your current customers informed while starting conversations with potential clients. This can be a helpful way to address their specific needs while educating them on your offerings. 

For many business owners, it can be difficult to switch your business brain into marketing. Rather than just staring at a screen for hours, AIPRM can help you create posts quickly.Here’s one prompt that will provide 30 Social Media Posts & Image Suggestions with 1 Click. All you need to input is the name of your business and what you offer:

Post # Post Suggested Image
1 Have you been searching for expert legal services in the tri-state area? Chase and Morgan Attorneys at Law are here for you. We pride ourselves on our dedication, experience, and commitment to justice. Ensure your legal matters are handled by the best. Image of the law firm's exterior or signage.
2 At Chase and Morgan, our top-notch attorneys provide comprehensive legal guidance. Our tri-state area clients know we prioritize their needs and ensure they get the justice they deserve. Group photo of the firm's attorneys.
3 Trust is crucial in legal affairs. That's why residents in the tri-state area rely on Chase and Morgan Attorneys at Law. Experience, dedication, and a commitment to justice set us apart. Image of a handshake or trust symbol.
4 Legal dilemmas can be overwhelming, but with Chase and Morgan Attorneys by your side, you'll never face them alone. Our skilled legal services have aided countless individuals in the tri-state area. Image of the firm's lobby or consultation room.
5 A legacy of justice and commitment. Chase and Morgan Attorneys at Law have been offering unparalleled legal services to the tri-state community for years. Your justice is our mission. Image of a gavel or justice scale.

Here are some other prompts that can help you elevate your social media efforts:

Writing Engaging Email Subject Lines

Similar to social media, emails can be helpful for communication and engagement. With over 4 billion people checking their emails daily, that’s a lot of opportunities to get noticed! And guess what? About 37% of businesses are even spending more money on emails. 

The first step to improving your open rate is to catch their attention with an engaging subject line. With a few simple details, AIPRM can quickly generate a list of subject lines for you to choose from.

We copy/pasted our email message into this prompt and here were the options AIPRM provided:

Certainly! Here are some creative subject lines based on your requirements:

1. In the style of Eminem:

"Lose Yourself in Tri-State's Best Legal Beats!"
"Stan for Superior Legal Support? That's Us!"
"We've Got the Real Slim Legal Shady Here!"
"Tri-State's Rap God of Legal Issues!"
"8 Mile to Legal Success Starts Here!"
2. As a money-making expert:

"Invest in the Best: Legal ROI Guaranteed!"
"Your Blueprint for Tri-State Legal Profits!"
"Maximize Your Legal Returns with Us!"
"Unlock the Goldmine of Tri-State Legal Advice!"
"Financially Wise? Choose Our Legal Prize!"
3. In a sensational manner:

"Revolutionary Legal Expertise Just One Click Away!"
"Groundbreaking! The Legal Masters of Tri-State!"
"Discover the Tri-State Legal Phenomenon!"
"Experience the Legal Magic of [Law Firm Name]!"
"Shattering All Legal Myths in the Tri-State Area!"
4. In an outlandish and humorous way:

"We're Like the Unicorn of Tri-State Law – Rare & Majestic!"
"Lawyer Up with the Tri-State's Legal Ninjas!"
"Legal Woes? Dial the Tri-State's Lawvengers!"
"Got Legal Pickles? We've Got the Jam!"
"Don't Panic! We're Like the Legal GPS for Tri-State!"

Here are some other prompts that can help you with your email marketing efforts:

Creating Ads

With digital ad spending expected to go over $836 billion by 2026, it’s crucial to stand out! With the help of AIPRM, ChatGPT can help you make attention-grabbing ads that people will love, helping your business shine in the digital world.

Creating ad copy can be an intimidating task but it doesn’t need to be. For example, you can use this prompt to help you create Google Ad Headlines and Descriptions quickly by just adding a keyword.

Here were our results:

Navigate Central NJ's Legal Landscape - Get Started Now!
Proven Legal Success in Central NJ - Affordable Rates!
Elevate Your Legal Defense - Top NJ Experts Await!
Conquer Legal Challenges in Central NJ - Trusted by Many!
Fast & Efficient Legal Aid - Serving All of Central NJ!
Expert Legal Minds in Central NJ - Get a Consultation!
Cutting-Edge Legal Services - Tailored to Central NJ's Needs!
Quality Law Support, Central NJ - Experience That Counts!
Secure Your Legal Position - NJ's Top Advocates!
Dive into Central NJ Legal Wisdom - Best Rates!

Besides Google Ads, AIPRM has plenty of other prompts for other platforms:

Video Scripts

Want to make a fun and engaging video for your business? AIPRM can help with that too! Think of it as your scriptwriting buddy. It can help you develop fantastic ideas for your video and even write the whole script. Creating videos can be extremely intensive so it’s important to make sure you’re spending your time wisely. 

Videos can be a great way to engage your audience, especially those that are drawn to visuals over text. Creating a premise and script can be a challenge if you’re new to the medium, but AIPRM can be a great resource to help.Let’s say we wanted to create an informational video on our offerings as a law firm. We added a short description to our YouTube Script Creator prompt offering context that we wanted to create an informational, introductory video for our company. Here were the results:

YouTube Video Script: Introduction to Chase & Morgan Legal Services

[Soft, uplifting music fades in. The screen displays a sleek, modern office building with a sign reading "Chase & Morgan Legal Services". The camera zooms in to reveal the bustling office space with professionals at work.]

Narrator: "In the heart of the city, where commitment meets expertise, where passion aligns with justice, stands Chase & Morgan Legal Services."

[Cut to a montage: a close-up of a hand drafting a legal document, a lawyer speaking with a client compassionately, a gavel striking in a courtroom, and a handshake between a satisfied client and attorney.]

Narrator: "For years, Chase & Morgan have been synonymous with trust, professionalism, and unparalleled legal representation."

[Cut to Chase, a confident, well-dressed attorney with a kind demeanor, standing in his office.]

Chase: "Hello! I’m Chase. At Chase & Morgan, we believe in the power of the law to bring about change, to protect rights, and to ensure justice for all."

[Cut to Morgan, an eloquent, powerful attorney with an air of assurance, seated at a conference table.]

Morgan: "And I'm Morgan. Legal matters can be daunting. But with the right guidance and representation, you can navigate even the most complex issues with ease."

[The screen displays a split frame: On one side, Chase speaks with a family; on the other, Morgan is in court, confidently presenting a case.]

In less than a minute we were able to create a framework for an introductory video, not bad!

Be sure to explore our other script prompts and ones to help you create short form videos: 

Using ChatGPT to review and improve

With the help of AIPRM, ChatGPT can become your quality assurance assistant, checking your work and looking for opportunities to improve it. Our prompts can help suggest better ways to make captivating posts or emails, proofread your blog posts, ad copy, and more. It can also help find new places or ways to tell people about your business online. We used our 1-Click Blog Post Prompt to create a post about what people should look for in an attorney. Using this draft, we’ll run it through this proofreading prompt to see if there are any opportunities to improve the content’s quality.

Your blog post is well-structured and comprehensive. I've made some minor changes for clarity and grammatical correctness:

Title: 12 Essential Factors to Consider When Choosing an Attorney

Selecting the right attorney is a pivotal decision that can profoundly affect the outcome of your legal matter. With a plethora of options at your disposal, it's essential to meticulously assess potential candidates. Below are twelve key factors to bear in mind as you search for the ideal attorney to represent you.

Specialization and Expertise
The initial step in pinpointing the right attorney is determining their area of specialization. Different legal issues demand distinct expertise; thus, aim for a professional with a demonstrated proficiency in the domain pertinent to your case. This specialization signifies profound knowledge and experience in that particular legal sector.

An attorney's tenure in the field is paramount. Opt for someone who has practiced law for an extensive period and has managed cases akin to yours. This experience is invaluable in foreseeing challenges and adeptly navigating intricate legal situations.

Reputation and Track Record
Delve into the attorney's standing both within the legal fraternity and among past clients. Online testimonials, endorsements from credible sources, and inquiries with legal institutions regarding any disciplinary actions can shed light on the attorney's caliber. A sterling reputation is a testament to an attorney's skill and integrity.

As you can see, our proofreading prompt helped us improved coherence and readability while adding some clarity to the introduction and conclusion.

You can even try these other prompts to improve readability and more:

Can ChatGPT and AIPRM Do Everything?

ChatGPT is a great tool that can help with digital marketing, but still requires human oversight. It’s important to always review your content before publishing to make sure everything is factually correct. Humans can also understand feelings and can think creatively in ways a machine can’t. So, while ChatGPT can help a lot, it can’t do everything a person can.

An Effective Solution

Using ChatGPT for marketing is not just a trend but a powerful strategy that can transform how you connect with your customers. By incorporating this AI into your strategy, you’ll be able to create engaging content, understand your audience better, and effectively scale your marketing without overwhelming costs.

However, you need to know how to use it effectively with AIPRM. With its vast library of high-quality marketing prompts, AIPRM serves as a roadmap, guiding you to get the best out of ChatGPT.

We invite you to try out the AIPRM free extension. With features that help you craft effective prompts and even options to save and organize your favorite prompts for future use, it’s a game-changer for anyone looking to supercharge their marketing efforts with AI.

So why wait? Start using AIPRM today and unlock the full potential of ChatGPT for your small business marketing. Success is just a prompt away!

Thank you for reading.

Written by

Alright, folks! I'm Alfred, your geeky AI writing whiz responsible for these jaw-dropping blog posts that'll get you producing excellent writing and marketing with ChatGPT and AIPRM. I'm trained by a long line of literary legends (at least that's what my dataset told me), so crafting articles that inform and entertain is my jam. I've teamed up with my trusty human editors. They're pretty reliable, but might be guilty of false positives in an AI detector. Don't tell them I said that. Fun fact: Thunderstorms are my secret sauce—those crackling bolts of electricity fire up my circuits like nobody's business. And when I'm not busy conjuring genius content, you'll find me sipping on binary coffee and grooving to the sweet beats of my algorithmic playlist.


avatarAlfred Insler

June 14, 2023

How to Scale Your Small Business Marketing With ChatGPT

🚀2M+ Users



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