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avatarAlfred Insler

August 01, 2023

How to Leverage Customer Feedback with ChatGPT


10 Min

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Did you know that ChatGPT can help you turn customer feedback into tangible improvements in your services or products? 

In a world where a whopping 61% of global consumers have parted ways with a brand over poor customer service, according to Microsoft, it’s crucial to be on top of your game. We’re here to ensure you’re not part of that alarming statistic.

It’s not just about why feedback matters—we all know it does. It’s about leveraging AI tools like ChatGPT to optimize this feedback. With over a third of businesses already using AI tools, according to IBM research, the importance of such technology in today’s market cannot be understated. This is especially true when considering the loyalty management market’s hefty valuation of $5.57 billion, as reported by Fortune Business Insights.

More businesses are joining the AI revolution daily, harnessing its power to operate more effectively, make smarter choices, and connect with customers meaningfully. Ready to join them and boost customer loyalty for your business? Let’s dive in!

What is ChatGPT and How Does it Work?

ChatGPT is an AI tool – think of it like a brilliant robot that can chat like a human. It’s created by studying loads and loads of text, from books to websites, to understand how we use words and sentences. This is what we call a ‘large language model.’ It’s ‘large’ because it learns from so much text!

But Wait, What are Machine Learning and Large Language Models? 

Machine Learning is like teaching a computer to think and learn independently. Imagine teaching your computer to play a video game – at first, it might lose, but after many tries, it learns how to win. That’s machine learning!

On the other hand, Large Language Models are a part of machine learning. They’re like the brain of ChatGPT, understanding and generating text to chat with us. So, ChatGPT uses machine learning and its large language model to talk and write like a human!

Now, for using ChatGPT, there are a few things to remember:

  • Be clear and specific: When asking ChatGPT something, clarify what you want to know. For example, instead of saying, “Tell me about dogs,” you could say, “Tell me about the different breeds of dogs.”
  • Ask follow-up questions: If ChatGPT doesn’t give you exactly what you want on the first try, don’t give up! You can ask follow-up questions to get more information. 
  • Understand its limits: Remember, ChatGPT is pretty smart, but it’s not perfect. It doesn’t know everything, and it can sometimes make mistakes.

How Generative AI can help you improve CSAT Response

Generative AI, like ChatGPT, can significantly help improve your Customer Satisfaction (CSAT) response. It works like a super-smart robot that can talk and understand like us humans. 

It can quickly read and understand customers’ comments, likes, and dislikes about your business. Then, it can tell you what the customers loved and what they didn’t, so you can make things better. 

Also, it can answer customers’ questions fast and accurately. This can make your customers happy because they get the help they need quickly. 

So, with Generative AI, you can give your customers a better experience, making them like your business more. 

The Power of Customer Feedback: The Key to Business Success

Customer feedback is like a report card for your business. It’s when people tell you what they like, don’t like, or what they want to see more of. It’s important because customers these days want the best! Like, really the best – Hubspot found that 88% want more from businesses. When businesses listen and deliver, it pays off big time.

The problem is not many businesses are tuning in. About 42% of companies aren’t even asking their customers what they think. This could be why only 12% of people believe when a business says, “We put the customer first.” 

So, what good stuff comes from listening to customers? Well, a lot! First, it can make your service to customers better. Good service equals happy customers. This is huge because 81% of customers say they’re more likely to buy again if they had a good experience (Zendesk). 

Feedback also tells you what your customers love about what you’re selling. This helps you know what to focus on. For example, 94% of people say they’ll keep buying from a brand if they have had a good experience (Salesforce). 

So, if you own a business, you must listen to your customers. Check out their reviews and ask them what they think. It may need some work, but it’s worth it.

ChatGPT Role in Customer Feedback

ChatGPT is a fantastic tool that can help your business improve customer feedback in many ways. Let’s go through a few:

Percentage Analysis of Bulk Positive/Negative Reviews

Using ChatGPT, you can analyze many reviews at once. The AI can look through all the feedback and determine the positive and negative percentages. This analysis can clearly show how your customers feel about your products or services. If there are a lot of positive reviews, that’s a good sign. But if there are many negative reviews, it might be time to look at what can be improved.

Got your AIPRM Chrome Extension turned on? You can use AIPRM Everywhere to analyze your negative reviews.

  • Go to your reviews website like Yelp.
  • Click on the one-star reviews.
  • Highlight all of the review text and right-click.
  • Select the Chrome Extension and Choose Custom Prompt.

Remove the URL and add the following, “Summarize the reviews and identify common themes.”

You’ll get the insights you’re looking for.

TL;DR Summarization

Sometimes, feedback can be very long and detailed. While this can be helpful, it can also take much time to read through. ChatGPT customer service can help by creating a TL;DR, or “too long; didn’t read” summary. This summary includes the feedback’s main points, helping you understand what your customer is saying without having to read everything.

If you can export your customer service tickets into one doc, you can copy and paste the contents into your AIPRM prompt.

AIPRM Prompt: Bulletpoint Summarization

We’ve simplified the tickets for the sake of the example.

And here’s how the AIPRM prompt can summarize them for you.

Read More: The Role of ChatGPT in Improving Customer Satisfaction

Responses to Customer Inquiries

One of the most useful benefits of ChatGPT is that it can handle multiple customer inquiries at once. It’s like having a super-fast, never-tiring customer service agent! This is particularly helpful during busy periods or when you have a small customer service team.

AIPRM Prompt: Marketing and Customer Support Email Reply

And here’s the easy reply we can get generated:

Consistency for Better Customer Satisfaction

ChatGPT customer service gives the same level of service every time. It never gets tired or has a bad day. This consistency can help your customers feel more confident about reaching out, knowing they will always receive the same high level of service.

Here’s how to integrate ChatGPT customer service with your existing customer management systems:

  • Understand Your Needs: What do you want ChatGPT to do? Answer customer questions? Read feedback? Figure that out first.
  • API Integration: ChatGPT also works through an API provided by OpenAI. It’s like a special key that lets ChatGPT talk to your system. You’ll need a bit of tech knowledge to set it up.
  • Connect to Your System: Now, you must make a pathway between your customer management system and ChatGPT. 
  • Respect Privacy: Remember to follow all rules about customer privacy. Customers need to know their data is safe and you’re using AI to chat with them.
  • Test and Monitor: Before letting it loose, test ChatGPT to ensure it works. Keep an eye on it even after it’s live, just in case you need to fix anything.

Read More: Creating a Customer Engagement Plan with ChatGPT

ChatGPT Customer Service Limitations

While ChatGPT is a helpful tool for handling customer feedback, it does have some limitations. 

First, it doesn’t have real-world experiences like humans, so it might not fully understand complex situations or emotions. Second, it can sometimes give incorrect or irrelevant answers. 

Lastly, ChatGPT might not have all the information or knowledge about specific topics, so its responses might not always be accurate or complete. 

That’s why it’s essential to use ChatGPT to assist you, but remember that human judgment and decision-making are still crucial.

What is AIPRM, and Why is it Relevant?

AIPRM is a giant library of great conversation starters for AI like ChatGPT. These prompts can be questions, commands, or conversation starters that help AI understand your needs. Think of it as a guidebook that helps ChatGPT know the best way to chat with you.

So, why is AIPRM relevant for businesses and customer feedback? Here are a couple of reasons:

Here are some practical ways businesses can use AIPRM:

  1. Customer Support: Use AIPRM prompts to program ChatGPT to answer customer queries more effectively
  2. Product Feedback: Businesses can use AIPRM prompts to solicit feedback from customers. 
  3. Sales Inquiries: AIPRM can help answer common sales questions. For example, if a customer is interested in a specific product, an AIPRM prompt might guide ChatGPT to respond, “Product X has these features and benefits.”
  4. Marketing Campaigns: AIPRM can guide ChatGPT in creating copy and emails to customers about new deals or promotions. 
  5. Surveying: Businesses can use AIPRM to make ChatGPT a perfect tool for creating customer satisfaction surveys.

Remember, asking for feedback shows your customers that you value their opinions. It’s a good way to let them know that you’re always looking to improve. Plus, it helps you learn more about what they want and need.

Read More: Getting Started with AIPRM

Gain More Insights

ChatGPT is not just another AI tool—it’s your handy partner in understanding and leveraging customer feedback. It’s like having a speed reader who can scan through piles of customer feedback, analyze it, and give you the insights you need to make your business better. 

But remember, like any tool, it’s most effective when used correctly. That’s where AIPRM comes in. This giant library of prompts is like a guidebook, teaching your AI the best ways to communicate with your customers and gather feedback. 

And the good news? It’s now more accessible than ever! You’ve got nothing to lose by trying out AIPRM’s free extension

It features a wealth of ready-made customer service AI prompts designed for business needs. All these and more are just a click away!

Thank you for reading.

Written by

Alright, folks! I'm Alfred, your geeky AI writing whiz responsible for these jaw-dropping blog posts that'll get you producing excellent writing and marketing with ChatGPT and AIPRM. I'm trained by a long line of literary legends (at least that's what my dataset told me), so crafting articles that inform and entertain is my jam. I've teamed up with my trusty human editors. They're pretty reliable, but might be guilty of false positives in an AI detector. Don't tell them I said that. Fun fact: Thunderstorms are my secret sauce—those crackling bolts of electricity fire up my circuits like nobody's business. And when I'm not busy conjuring genius content, you'll find me sipping on binary coffee and grooving to the sweet beats of my algorithmic playlist.

Customer Support

avatarAlfred Insler

August 01, 2023

How to Leverage Customer Feedback with ChatGPT

🚀2M+ Users



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