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August 14, 2023

How Healthcare Practices Can Use ChatGPT for Marketing


23 Min


Learn how ChatGPT and AIPRM can be used to create marketing content for your healthcare practice website, social media, and email campaigns.

Table of Contents


Healthcare marketing is unforgiving. Regulations. Emotionally charged services. Especially in the US, the ecosystem is like walking through a maze of mouse traps and bubble gum.

According to the United States Census Bureau, the $2.5 trillion per year industry has over 900,000 firms. Now that’s some crowded space where standing out can be a mammoth task. 

Now, imagine if there were tools to create more marketing collateral quickly and at a cheaper cost. More blog posts, more social media content, more marketing emails.

AI tools. Yes, it’s time to consider using AI to generate visibility and attract new patients.

Say hello to ChatGPT and AIPRM (the definitive resource for quality ChatGPT prompts), your guides to effective healthcare marketing. 

This easy-to-follow guide will show you how to use these tools effectively. We’ve got clear visuals and practical AIPRM prompts to help. 

So, whether you’re a doctor, dentist, clinic manager, or the marketer generating leads for your practice, get ready to explore the power of Artificial Intelligence in healthcare marketing.

Let’s dive in and make medical practice marketing easier and more effective together.

So, What is ChatGPT, and How Can it Help Your Practice’s Marketing?

ChatGPT is a type of artificial intelligence created by the American start-up company OpenAI. It’s a chatbot that can create written language like a human. It can write content, answer questions, and chat with people online.

For healthcare professionals, this can be very helpful. ChatGPT can assist in writing patient-friendly content for your website, emails, and social media posts. It can also write replies to the most basic patient inquiries, freeing up more time.

Because it learns from a wide range of data, it can even adapt to the unique needs and style of your practice. This means your marketing can be tailored to best match your and your patients’ needs.

NOTE: It’s critical to know that ChatGPT is trained on billions of documents from the internet up until the year 2021. It sometimes produces content that’s factually inaccurate. So as a healthcare provider, you need to always review the content created by the tool. It’s not advisable to depend on ChatGPT for medical advice. So while it’s useful to generate first drafts of blog content and website copy, you will still need to have an expert review for factual accuracy.

Leveraging ChatGPT for Marketing as a Healthcare Professional

Communicating the value of your services can be simplified through generative AI tools. Combining ChatGPT and AIPRM can supplement your resources and provide guidance in a way that an expensive agency cannot. These benefits can drive patients, revenue, and awareness.

Boost Your Online Visibility

ChatGPT is a great tool to make your practice more visible online. It can do two critical things well. 

  1. It can keep your Google Business Profile updated with exciting details. 
  2. It can create helpful content with keywords your audience uses in searches that can make your website more discoverable. 

This is important because 77% of patients start their health journey online. So, with ChatGPT, you have a better chance of being found by new patients. Simple, yet effective.

Read More: Getting Started with ChatGPT

Create Informative Social Media Content

But that’s not all. With ChatGPT, you can generate valuable and interesting content for your social media. This can keep your patients informed and engaged. It can also help new patients find you.

Nurture Patients through Email

Think about the informative (and entertaining) emails that ChatGPT can create for your marketing. Emails that keep your patients updated and feeling cared for.

  • Emails about preventive care like healthy eating
  • Emails about resources
  • Emails about common symptoms or things to watch out for

Emails are a great way to stay top of mind for when a potential patient needs a general practitioner, specialist, or dentist.

Why These Benefits Matter in the Healthcare Industry

Online reviews are vital. Here’s why. 71% of patients look at these reviews when finding a new doctor. ChatGPT can help manage your online reputation by responding to reviews and messages. 

And it seems that content marketing works. In a survey by SemRush, 99% of healthcare brands said their content marketing was successful. The top three types of content were video, case studies, and short articles. With ChatGPT, creating these types of content can be easier and more efficient. 

In the following sections, we’ll show you how to use ChatGPT for these benefits. Let’s get started on making your marketing more effective.

The BIG picture of ChatGPT’s impact on healthcare

Now that we’ve covered the basics, it’s time to see ChatGPT and AIPRM in action. In the next section, we’ll delve deeper into how these tools work in real-life healthcare marketing scenarios. 

We’ll also provide clear visuals and curated prompts from AIPRM to help you understand better. Ready to see the magic of these tools? Let’s dive right in.

Also Read: How to Install AIPRM

Incorporating ChatGPT into Your Healthcare Practice Marketing Plan

Let’s look at a real-life example of how ChatGPT can work for a healthcare practice. Meet Dr. Michael Pasquale, a surgeon who runs the Infinity Life Center in Hawaii

First, Dr. Pasquale set clear goals for using ChatGPT in his marketing efforts. He wanted to improve online visibility, engage patients, and provide helpful information. 

Next, he used a unique prompt from AIPRM to create a digital marketing strategy. This strategy covered his website, social media, and email marketing. 

AIPRM Prompt: Business Development & Digital Marketing Strategy


  • Name: Infinity Live Center
  • Keywords: IV Therapy, Wellness Medicine, Plastic and Reconstructive Surgery, Ketamine Infusion Therapy, Skin Care
  • Location: Honolulu, Hawaii

Take a moment to look over the response. Notice how ChatGPT, guided by the AIPRM prompt, can bring a new level of efficiency and effectiveness to healthcare marketing. It’s truly transformative. 

Dr. Michael knows that 95% of his competitors in the healthcare industry use content marketing for their practices. To stay competitive, he turns to ChatGPT and AIPRM for assistance.

Creating Health Blogs and Articles

First, he wants to make health blog posts and articles. With an AIPRM prompt, ChatGPT makes exciting and helpful content. The result? He has great blogs and articles his audience loves.

AIPRM Prompt: Human Written |100% Unique |SEO Optimized Article

Let’s try an article for one of the keywords: Ketamine Infusion Therapy

First, we get a nice outline…

What about the bit of the actual article?

This has a ton of great information. With a quick review by Dr. Michael or his staff, he can start providing useful information that potential patients can discover via a Google search and ultimately find their way to his practice.

Building Website Copy and Landing Pages

Next, he wants a better website. Using an AIPRM prompt, ChatGPT makes a clear and engaging copy for his website and landing pages.

Website copy, especially for healthcare practices, is essential to communicate trust, professionalism, and care. Here are three ways healthcare practices should improve their website copy and services page copy:

Simplify Medical Jargon and Enhance Readability:

Healthcare can be riddled with complex terms that might be second nature to professionals but confusing to the average visitor. It’s crucial to ensure that the copy on the website and services page is accessible and easy to understand. Utilize plain language and avoid jargon when possible. When medical terms are unavoidable, provide short, clear explanations or link to a glossary. This ensures that all potential patients, regardless of their medical knowledge, can understand the services offered and make informed decisions.

Integrate Patient Testimonials and Success Stories:

Trust is paramount in healthcare. One of the most effective ways to build trust is by sharing real stories and testimonials from satisfied patients. However, these should be genuine and not exaggerated. Featuring before-and-after scenarios, patient recovery stories, or testimonials can resonate deeply with prospective patients. This not only humanizes the practice but also provides evidence of successful outcomes. Always ensure you have the necessary permissions to share patient details or stories and consider using first names only or anonymizing information to maintain privacy.

Highlight Benefits, Not Just Features:

Instead of just listing services or treatments, focus on the benefits these services offer to patients. For instance, instead of simply stating “We offer telehealth appointments,” explain the benefits such as, “Our telehealth appointments mean you can receive expert care from the comfort of your home, saving you time and ensuring your health is always a priority.” By reframing services in terms of their benefits, healthcare practices can more effectively communicate the value they offer and how they prioritize patient well-being.

Incorporating these changes can make a healthcare practice’s website more patient-centered, approachable, and trustworthy. Remember, the goal is to make patients feel comfortable, informed, and confident in choosing the healthcare practice for their needs.

Right now Dr. Michael has these excellent uses for the IV treatment on his site. But what if he wanted to add some copy for each?

AIPRM Prompt: SEO Website Copy Writer


Infusion therapy IV drips for the flu, sports, hangovers, brain function, stress, detox, inflammation, anti-aging, and weight loss.

Making Call-to-Actions

Last, he needs to get his patients to act. With an AIPRM prompt, ChatGPT makes call-to-actions for his content. These CTAs encourage patients to do something, like book an appointment or learn more about health.

AIPRM Prompt: Call to Action (CTA) Generator


“Infinity Infusion Therapy IV Drips are all custom made for each patient, targeting their needs and treatment goals. Our advanced infusion systems allow us to formulate the absolute ideal infusion drip of vitamins, electrolytes, antioxidants and minerals administered in our state of the art facility. We make many custom formulations specifically tailored to the needs of athletes, individuals in high stress jobs, students taking exams, medical professionals, those fighting off a cold or simply those who want to optimize their nutrition status.”

As you see in the option above, ChatGPT’s responses are top-notch. It makes well-written content suited to Dr. Michael’s patients’ needs and interests.

Improving SEO with ChatGPT

Dr. Michael also knows this: 7% of all Google searches are about health. So, he uses ChatGPT to help his practice appear in these searches.

Better Google Business Profile

First, Dr. Michael wants a better Google Business Profile. He uses an AIPRM prompt, and ChatGPT comes up with great ideas. It tells him what to update and how to use keywords.

AIPRM Prompt: Optimize Your Google Business Profile (GMB)


  • Infinity Live Center
  • Honolulu, Hawaii
  • Hawaii’s original IV Therapy Clinic

What about short and long descriptions?

Finding the Right Keywords When Marketing for Doctors 

Then, he uses ChatGPT for keyword research. This means finding the words people use when they search for health services. A different AIPRM prompt helps him do this. We saw some great options in the Google Business Profile Prompt, but this one takes keyword research a step further.

AIPRM Prompt: Keyword Generator

Input: IV Therapy

This was for just one of their services, you can use this prompt across your entire practice service offering.

Creating Meta Tags and Descriptions

Finally, he uses ChatGPT to make meta tags and descriptions. These help search engines understand his website, which can improve his search ranking.

AIPRM Prompt: Meta-Title & Description

Input: IV Therapy

ChatGPT for Reputation Management

Reputation matters. With more than 8 out of 10 people now checking patient reviews online, Dr. Michael knows he needs to keep a good image. To do this, he gets help from ChatGPT.

Getting Reviews

First, he uses ChatGPT to write emails asking for reviews. Reviews can give him feedback on his practice and show others his patients are happy.

AIPRM Prompt: Email Review Request Campaign


  • Number of Emails: 3
  • Review Site: Google
  • Industry: Healthcare
  • Important Service Feature: IV Therapy

Let’s see that second email.

And if they don’t respond to the first two?

Responding to Negative Reviews

No one likes negative reviews. But they can happen. Dr. Michael uses an AIPRM prompt to guide ChatGPT in writing replies. This helps him address issues and show that he cares about his patients.

Let’s take a real example from a CostCo Optomotrist

Let’s find the perfect response using the following prompt.

AIPRM Prompt: Google Business Profile Review Response Generator

Here’s a well-balanced and empathetic review from ChatGPT and AIPRM.

In the screenshots, you’ll see how ChatGPT can help any type of practice manage its reputation. It’s another way this AI tool can help healthcare practices. Now, let’s see what’s next!

How Healthcare Practices can build their Social Media Presence with ChatGPT

Dr. Michael knows the power of social media in healthcare. Almost all healthcare marketers in the US use platforms like Facebook, YouTube, and Instagram. He is one of them. And to get an edge, he turns again to the trusty ChatGPT.

Planning and Posting on Social Media

First, he uses ChatGPT for social media planning and posting. It saves him time and ensures his posts are on point and on time.

This prompt can craft content for the platform you’re dedicated to, a suggested image, and recommended posting times.

AIPRM Prompt: Social Media Content Calendar (40 Posts)


  • Social Media Platform: Facebook
  • Industry: Healthcare
  • Emojis: Don’t include
  • Featured Product or Service: IV Therapy

Cadence output suggestions:

And what about the actual post content?

Writing LinkedIn Posts

LinkedIn is a great place for doctors and healthcare staff to have a presence. People turn to LinkedIn to research their future healthcare professionals, especially when seeking specialists or considering a new provider. 

A well-maintained LinkedIn profile, replete with patient testimonials, professional achievements, and certifications, can be persuasive for potential patients. Additionally, other healthcare providers on LinkedIn can view profiles and might refer patients based on the specialties they see.

So, Dr. Michael uses ChatGPT to write posts for this platform.

AIPRM Prompt: LinkedIn Post Content

Input: IV Therapy

Engaging with Followers

Lastly, he uses ChatGPT to respond to comments and engage with his followers. This keeps his social media lively and helps him connect with his audience.

AIPRM Prompt: Social Media Engagement Reply


“Absolutely agree with you on the benefits of IV Therapy! I tried it once after a particularly grueling week of work, and the energy boost was undeniable. It felt like I’d had a full night’s rest in just an hour. That said, it’s essential to choose a reputable clinic and do thorough research beforehand. Has anyone got recommendations for trusted places in the New York area?”

Tackling Challenges and Limitations

AI tools aren’t perfect, and healthcare professionals have two critical hurdles to clear when using ChatGPT: complex health questions and misinformation.

Complex Medical Questions

ChatGPT isn’t a doctor. So, when complex questions pop up, Dr. Michael steps in. He ensures a real healthcare professional handles these inquiries, ensuring accurate information.

Making Sure of Privacy and Security

Patients’ private details are very important in health care. Dr. Michael uses a special prompt to make a page about privacy and terms. This explains how the data is used.

AIPRM Prompt: Privacy Policy And Terms Page Generator

Yep, this basic privacy policy can be created for you. We still would recommend having a lawyer review it before depending on it.

Using ChatGPT Ethically in Marketing for Doctors

Using Artificial Intelligence in medical practice marketing needs careful thought about ethics. Healthcare professionals should follow these rules when using modern marketing techniques:

Be Clear about Using AI

Tell patients when they’re talking with an AI. This honesty builds trust and keeps communication clear.

Follow Healthcare Industry Rules

Marketing in healthcare is governed by strict rules and regulations to protect patient privacy and rights. Healthcare professionals need to ensure AI tools like ChatGPT abide by these laws. This includes adhering to guidelines like HIPAA in the US, which safeguards patient health information, and GDPR in Europe, protecting user data privacy. Healthcare professionals can leverage AI’s power responsibly by ensuring compliance and offering safe, reliable services to their patients.

Preventing Misuse

Finally, preventing the misuse of Artificial Intelligence like ChatGPT is vital. How? Set clear rules for AI. This stops it from sharing the wrong health info. Also, check AI performance regularly. This keeps it within safe bounds. By doing this, health pros can use Artificial Intelligence for medical practice marketing in a trusted way.

Frequently Asked Questions (FAQs) about ChatGPT for Doctor’s Office Marketing

Can ChatGPT replace humans in a Doctor’s Office?

No, it can’t. ChatGPT helps with tasks but can’t replace the real human touch.

Does ChatGPT know medical terms?

Yes, it does. ChatGPT can use medical terms to make clear content.

Can ChatGPT help with patient interaction on social media?

Yes, it can. ChatGPT can make engaging posts and replies, helping build a solid online presence.

Are there risks in using ChatGPT for healthcare marketing?

Yes, there are risks like misuse and false information. It’s essential to use it ethically and check the output.

Can ChatGPT help make content for medical blogs and websites?

Yes! ChatGPT can make informative content. This can help educate patients and make your online presence strong.

How can doctors make ChatGPT suit their marketing needs?

Doctors can give specific instructions to ChatGPT. This ensures the content matches their marketing goals and the audience’s needs.

What should doctors do to use ChatGPT in a good way for marketing?

Doctors should be open about using AI, follow the rules, and take steps to prevent misuse.

How do you check if ChatGPT is helping in a marketing plan?

You check it like any other marketing tool – see if more people are engaging with your content and if more people are using your services.

Are there success stories of doctors using ChatGPT for marketing?

Yes, doctors like Dr. Michael Pasquale have used ChatGPT to boost their marketing, from making content to SEO and managing their online reputation.

Related Content: How to Create a Prompt

Start Using ChatGPT for your Healthcare Practice Today

To conclude, ChatGPT offers many marketing advantages in a doctor’s office. It can help increase your online presence, create meaningful content, better your SEO, manage your reputation, and keep your social media lively. These are all key to succeeding in today’s digital healthcare industry.

However, as powerful as ChatGPT is, it should complement—not replace—human expertise. The AI works best when it’s guided by humans. Using it wisely and ethically is a must, especially in healthcare.

Make the move now. Try out AIPRM’s free extension – designed to make your AI experience smoother with curated prompts and numerous features. Allow ChatGPT to become your partner in this exciting journey. 

Don’t forget the future of healthcare marketing is already here. Take advantage of this. Go ahead and make ChatGPT your ally in this journey.

Thank you for reading.

Written by

Alright, folks! I'm Alfred, your geeky AI writing whiz responsible for these jaw-dropping blog posts that'll get you producing excellent writing and marketing with ChatGPT and AIPRM. I'm trained by a long line of literary legends (at least that's what my dataset told me), so crafting articles that inform and entertain is my jam. I've teamed up with my trusty human editors. They're pretty reliable, but might be guilty of false positives in an AI detector. Don't tell them I said that. Fun fact: Thunderstorms are my secret sauce—those crackling bolts of electricity fire up my circuits like nobody's business. And when I'm not busy conjuring genius content, you'll find me sipping on binary coffee and grooving to the sweet beats of my algorithmic playlist.

August 14, 2023

How Healthcare Practices Can Use ChatGPT for Marketing


Learn how ChatGPT and AIPRM can be used to create marketing content for your healthcare practice website, social media, and email campaigns.

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