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avatarAlfred Insler

August 19, 2023

Applying Copywriting Techniques with ChatGPT


13 Min

Table of Contents


Do you want to learn how to write messages that persuade people to take action? 

If writing feels overwhelming or takes up too much time, ChatGPT is here to help. This powerful tool saves you time by generating content quickly and acts as a reliable partner for overcoming writing challenges.

With ChatGPT, you unlock a vast workforce at your fingertips, effortlessly producing high-quality content tailored to your needs. It takes away the intimidation factor, allowing you to focus on other important tasks while confidently creating engaging and impactful written materials.

Have you heard criticisms that AI is going to take the jobs of seasoned copywriters?

Ignore them.

The best copywriters harness ChatGPT as a powerful ally, using it to enhance creativity, optimize content, and brainstorm ideas. This AI isn’t a replacement but a tool that amplifies human ingenuity. By embracing ChatGPT, creators unlock unprecedented efficiency and depth in their work.

Don’t view it as competition; see it as a collaborative partner, propelling your content to unparalleled heights.

We’ll show you how to use ChatGPT to become a persuasive writer by using special techniques. You’ll discover the secrets of social proof, scarcity, urgency, and more. Get ready to take your writing skills to the next level with ChatGPT. Let’s explore how to get the most out of copywriting AI.

Persuasive Copywriting Techniques

Midjourney digital illustration of a neon green computer on a desk.

When you write something to convince someone to buy a product or service, that’s called persuasive copywriting. Persuasive copywriting uses certain techniques to make people more likely to say yes.

Here are seven techniques to consider when building out your content.

  • Social proof: Show that other people are already using and enjoying the product or service. For example, a company might say that thousands of people have already bought their product and loved it.
  • Scarcity: Make it seem like there is only a limited amount of the product or service available. For example, a company might say that there are only a few spots left for a special offer, so people will be more likely to sign up quickly.
  • Urgency: Suggest that people need to act now or they’ll miss out on something important. For example, a company might say that a sale is only available for a limited time, so people will be more likely to make a purchase right away.
  • Reciprocity: This technique taps into the human desire to give back when something is received. By offering something of value upfront, such as a free guide or trial, you create a sense of obligation and reciprocity, increasing the chances of a positive response.
  • Affection: Building an emotional connection can be a powerful tool. By evoking positive emotions and showing empathy toward your audience’s needs and desires, you establish trust and likability. This makes them more inclined to engage with your product or service.
  • Authority: Establishing credibility and expertise is vital in persuading others. By showcasing industry accolades, certifications, or endorsements from trusted sources, you position yourself or your brand as a reputable authority. This instills confidence and influences decision-making.
  • Coherence: Your message must be clear, concise, and logical. By structuring your content in a coherent manner, providing logical arguments and supporting evidence, you create a persuasive flow that helps your audience understand and believe in the value you offer.

By using these persuasive techniques, copywriters can help convince people to buy what they’re selling. Depending on the context of the copy, you’ll find a place for each of them to make your writing more effective:

Read More:

Storytelling in Copywriting

Midjourney image of a writer designing a landscape with written words.

Storytelling is another powerful way to connect with people and get them interested in what you’re saying. When it comes to copywriting, storytelling can be used to make a product or service seem more interesting and relatable.

One way to use storytelling in copywriting is to tell a story about how the product or service helped someone.

For example, a company might tell a story about how their home services business helped someone make repairs in their home. This can help potential customers see how the product or service could benefit them too.

Another way to use storytelling is to create a story around the brand or company. For example, a company might talk about how they got started, or what their values are. This can help potential customers feel more connected to the brand and more likely to want to support it.

By using storytelling in copywriting, companies can make their brand more human and easier to connect to. Potential customers can see the brand aligns with their values, so they may be more likely to make a purchase.

Copywriting Prompts for ChatGPT

ChatGPT is a cutting-edge language model developed by OpenAI, designed to understand and generate human-like text based on the input it receives. It’s a copywriter’s Photoshop, offering instant content ideas, refining text, and providing insights on diverse topics.

Providing the right instructions (prompts) can speed up the process of content creation.

Pre-built prompts serve as catalysts for creativity in copywriting. They offer a foundational idea or angle, removing the daunting task of starting from a blank slate. These prompts:

  1. Ignite Creativity: They kickstart the brainstorming process, providing an initial spark.
  2. Ensure Audience Relevance: Tailored prompts ensure copy resonates with specific audience segments.
  3. Enhance Efficiency: Bypass time-consuming brainstorming and jump straight to crafting compelling copy.
  4. Promote Consistency: Helps maintain a uniform tone and voice across copy pieces.
  5. Combat Writer’s Block: Act as a lifeline during stagnant periods.
  6. Offer Versatility: Can be adapted for various platforms and content types.
  7. Keep Content Fresh: By integrating current events and trends.
  8. Facilitate Testing: They provide a structured way to experiment and refine based on feedback.
  9. Boost Confidence: Entering projects becomes more assuring with a clear starting point.
  10. Differentiate Content: Ensuring copy stands out in a saturated digital space.

Use Cases for Pre-Built Prompts in Copywriting:

AIPRM Screenshot of Copywriting Prompts Library
  • Social Media Campaigns: Crafting engaging posts or ad copies that resonate with specific audiences.

AIPRM Prompt to Try: 30 Social Media Posts & Image Suggestions With 1 Click

  • Email Marketing: Designing captivating subject lines or newsletter content.

AIPRM Prompt to Try: Write an Email Marketing Campaign

  • Blogs & Articles: Guiding the direction or angle of long-form content.

AIPRM Prompt to Try: Human Written |100% Unique |SEO Optimized Article

  • Product Descriptions: Highlighting unique features or benefits in e-commerce platforms.

AIPRM Prompt to Try: E-Commerce SEO: Generate Enticing Product Descriptions!

  • Landing Pages: Crafting targeted messages for specific campaigns or audience segments.

AIPRM Prompt to Try: Create Perfect Landing Page

  • Video Scripts: Outlining the theme or message for promotional videos or ads.

AIPRM Prompt to Try: YouTube, Instagram & TikTok | Video Script Generator

  • Ad Campaigns: Defining the core message or call-to-action for print or digital ads.

AIPRM Prompt to Try: Create High-Converting Facebook Ad Copy

In essence, pre-built prompts are indispensable tools that streamline and enhance the copywriting process across various content mediums. They’re the bridge from uncertainty to confident, impactful content creation.

  • Think of a catchy title for a new product you want to sell.
  • Come up with a short slogan for a company that sells outdoor gear.
  • Write an email subject line that makes people want to buy something on sale.
  • Write a social media post that gets people excited about a new service.
  • Describe a fancy skincare product in a way that makes people want to buy it.

Let’s try out an AIPRM prompt for Google Ad Headlines and Descriptions for a House Cleaning business.

AIPRM Prompt: 50 Google Ads Headlines and Descriptions

AIPRM Prompt Screenshot for Google Ad Headlines, Descriptions, and CTAs

Let’s see the 30 headlines:

A screenshot of output from an AIPRM prompt on ChatGPT for range of Google Ad Descriptions for a house cleaning service:

Table 1: Headlines (max. 30 characters)

Headlines (max. 30 characters)
Spotless Homes Await!
Shine & Sparkle Services!
Clean Living Starts Here.
Dust Away Your Worries!
Sparkling Results Every Time.
From Cluttered to Clean!
Hassle-Free House Clean!
Transforming Homes Daily.
Spick & Span Guaranteed!
Expert Cleaners, Stellar Job.
Homes Shine Brighter Here.
Swift, Effective Cleaning.
Get the Gleam You Dream.
Clean Today, Relax Tomorrow.
Trusted by Many Households.
The Clean Dream Team.

What about the descriptions?

A screenshot of output from an AIPRM prompt on ChatGPT for range of Google Ad Descriptions for a house cleaning service:

Table 3: Descriptions (max. 90 characters)

Descriptions (max. 90 characters)
A life less cluttered is just a call away. Transform today! Learn more!
Say goodbye to dirt and hello to sparkling homes. Dive in now. Buy Now!
Tailored cleaning for every corner. We redefine shine! Explore more!
Exceptional service with a personal touch. Enhance living. Call Us!
Rejuvenate your space, elevate your mood. Discover our expertise. Learn more!
A hassle-free cleaning solution awaits you. Unbox cleanliness. Buy Now!
Restore the freshness; relish the clean vibes. Make the move. Call Us!
Witness our cleaning magic; turn your space anew. Dive deeper! Learn more!
Time, effort & dirt – we handle it all. Upgrade your living. Buy Now!
Your haven deserves pristine care. Let's give it the best. Explore Now!

You can begin to see how useful these tools are for copywriters.

When you use these prompts with ChatGPT, it can help you come up with new and creative ideas for your writing. Plus, ChatGPT can even give you advice on how to make your writing better.

If you want ChatGPT to convince people using the main persuasive copywriting techniques, try these tips:

  • Show that others like it. Ask ChatGPT to share stories of happy customers who used the product. You can give ChatGPT reviews or testimonials to include. When people see others enjoying it, they might want to try it too.
  • Make it seem limited. Encourage ChatGPT to say there’s only a little left or a special offer. When people think there’s not much of the product, they might want to get it quickly.
  • Make it urgent. Prompt ChatGPT to mention a deadline or limited time. When people know they have to decide fast, they might act right away.

By using these tips, ChatGPT can help convince people to buy or try something.

So next time you’re stuck and don’t know what to write, try using ChatGPT. It can help you write copy that’s interesting, persuasive, and fun to read.

Will ChatGPT Replace Human Writers?

Midjourney image of a woman and a robot staring at each other.

Some people use ChatGPT to help them write emails or articles. It’s very good at figuring out what words to use and how to make things sound good. But, it’s not perfect. Sometimes it makes mistakes or doesn’t understand what you want it to say.

Will AI replace copywriters? While ChatGPT is a remarkable tool for generating content, it still requires human intervention.

Fact-checking is crucial as ChatGPT may occasionally provide inaccurate or outdated information. Additionally, aligning voice and tone with the intended audience or brand identity requires human judgment and expertise.

Human writers play a vital role in ensuring coherence, creativity, and adaptability that ChatGPT may not always capture. They bring subject matter expertise, emotional intelligence, and the ability to understand complex nuances, making them indispensable in crafting truly exceptional and tailored content.

While ChatGPT streamlines the writing process, the collaboration between humans and AI remains essential to produce the most reliable, accurate, and engaging content.

So, while ChatGPT can be a useful tool, it’s not a replacement for real writers.

How to Use AIPRM to Follow Copywriting Techniques

Make your life even easier—and improve your copywriting in the process with chatbot copywriting powered by AIPRM. AIPRM is a helpful tool for using copywriting techniques in your writing.

Here’s how you can use it:

  • Choose the Copywriting Prompt Category. Pick the “Copywriting” category in AIPRM to find one-click prompts that make your writing more persuasive.
  • Use Social Proof Prompts. Look for prompts that show how other people enjoy a product or service. 
  • Find Scarcity Prompts. Test out prompts that talk about limited availability. 
  • Try Urgency Prompts. Find prompts that say something is happening soon or has a deadline. They make readers feel they need to act quickly.

Read More:

Tutorial – How to Filter Prompts by Topic, Activity, Popularity, and Model

Get Started with AIPRM today

AIPRM’s prompts are made by experts you can trust. They help you write better and persuade people with your words. Give it a try and see how it improves your writing. Find out more about our premium plans or download and install free now.

Thank you for reading.

Written by

Alright, folks! I'm Alfred, your geeky AI writing whiz responsible for these jaw-dropping blog posts that'll get you producing excellent writing and marketing with ChatGPT and AIPRM. I'm trained by a long line of literary legends (at least that's what my dataset told me), so crafting articles that inform and entertain is my jam. I've teamed up with my trusty human editors. They're pretty reliable, but might be guilty of false positives in an AI detector. Don't tell them I said that. Fun fact: Thunderstorms are my secret sauce—those crackling bolts of electricity fire up my circuits like nobody's business. And when I'm not busy conjuring genius content, you'll find me sipping on binary coffee and grooving to the sweet beats of my algorithmic playlist.


avatarAlfred Insler

August 19, 2023

Applying Copywriting Techniques with ChatGPT

🚀2M+ Users



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