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avatarAlfred Insler
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June 12, 2023

ChatGPT Content Creation Best Practices for Small Businesses

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Small businesses have a lot to gain from using generative AI tools like ChatGPT and prompts from AIPRM for content creation. Content creation is one of the most effective ways to build that presence. By creating high-quality content, small businesses can attract and engage their target audience, establish themselves as thought leaders in their industry, and ultimately drive more traffic and sales to their websites. 

What exactly is ChatGPT? 

In simple terms, ChatGPT is an AI language model that generates human-like text. It uses deep learning algorithms to analyze and understand natural language, then generates responses based on that understanding.

One of the biggest benefits of using ChatGPT for content creation is the ability to generate a large amount of high-quality content quickly and easily. With ChatGPT, small businesses can create blog posts, social media content, and even email newsletters in a matter of minutes. This can save small business owners valuable time and resources, allowing them to focus on other important aspects of their business.

While ChatGPT can be an extremely powerful tool, it is only as good as the information, or prompt, you feed it. Crafting these prompts can be difficult and time consuming if you are unfamiliar with the best way of doing so, and that’s where AIPRM comes in.

What is AIPRM?

AIPRM is a ChatGPT prompt marketplace with thousands of expertly crafted prompts that allow users to feed and receive great information in ChatGPT. Instead of spending time learning how  to craft good prompts on your own, you can find pre-built prompts on AIPRM for almost any task you are looking to achieve, including content creation. Sorted by topics and categories, the free AIPRM extension allows you to find exactly what you are looking for right in the ChatGPT interface and use a prompt with a single click. You simply input the basic information the prompt needs to be relevant to your work and let the prompt do the rest!

But before we dive into specifics, you still need to understand what goes into content creation for small businesses to get the best results. 

Understand Your Target Audience

As a small business owner, understanding your target audience is crucial to the success of your content marketing efforts. Identifying your target audience allows you to create content that resonates with them, addressing their pain points and needs. To do so properly, you need to identify your target audience and create buyer personas that give you insight into who you’re trying to reach, how to best reach them, and most importantly, how to connect with them once you have reached them.

To do this, you need to conduct thorough market research to understand the demographics, psychographics, and behaviors of your potential customers. You can use tools like Google Analytics, social media analytics, and customer surveys to gather this information. Once you have collected this data, you can use it to create a detailed profile of your ideal customer. This profile should include information such as age, gender, income, education level, interests, and values. Having a clear understanding of who your target audience is will help you create content that speaks directly to them.

You can use ChatGPT and AIPRM to gain more insights about your audience by explaining your services and location. This can help you take out a lot of the guesswork and reduce the amount of time researching. AIPRM even has prompts that help you to identify and reach your target audience. For example, the Buyer Personas & Target Audience PRO prompt will create a target audience for you based on the service or product you offer. To use this prompt, simply enter your product or service and watch the magic happen (see example below):

[Product/Service]: Enterprise financial accounting services

Enterprise financial accounting services
ChatGPT
Table 1: Customer Profiles for Enterprise Financial Accounting Services

Profile Occupation Company Size Decision-making Power Prior Experience Budget Range
A CEO >500 High High $50k-$200k
B CFO 200-500 High Medium $30k-$150k
C Accounting Manager 100-200 Medium High $20k-$100k
D Small Business Owner 10-99 High Low $10k-$50k
E Startup Founder <10 High Low $5k-$20k
Table 2: Target Audience Description

Field Description
Demographics Age: 35-60 years <br&gt; Genders: All <br&gt; Location: Urban areas across the US
Interests Business growth, efficient operations, tax savings, financial compliance
Behaviors Searches for financial tools online, attends business seminars, network with other entrepreneurs
Needs Accurate financial reporting, scalable solutions, integration capabilities, cost-efficiency
Income $100,000 - $2,000,000 annually (varies by company size and industry)

Craft Content That Resonates with Your Audience

Reaching your target audience is one thing, but crafting content that resonates with them is a whole other story. AI is great at creating quality content in bulk, but it is oftentimes written in a way that sounds as if a robot created it. You need to add personality to your generative AI content so it is effective in drawing your readers in and encouraging them to take the desired actions. To do this, you need to focus on creating content that is useful, inspiring, and empowering.

Achieving this requires a mix of perplexity and burstiness. Perplexity measures the complexity of text while burstiness measures the variation of sentences which helps create a natural flow. This makes your content more engaging and easier to read. Additionally, using technical concepts and breaking them down in detail for a non-technical person can add value to your content and make it more informative. 

While you can, and should, edit the output of your generative AI content to ensure perplexity and burstiness, you can also feed very specific instructions to certain AIPRM prompts that place a higher level of focus on writing content with more human-like tendencies. This can improve the level of perplexity in your output and minimize the amount of time you spend adding such content during your review stage.

Ensuring Your Content is SEO-Friendly

SEO, or search engine optimization, is the practice of optimizing your content to rank higher in search engine results pages. SEO is essential for driving traffic to your website and increasing your visibility online. When generating content, you want to make sure it not only reads well for your users but performs well in organic search by driving traffic to your website.

Keyword Research and Optimization

Keyword research forms the foundation of successful content creation. Identify relevant keywords and phrases that align with your business and audience’s search intent. Tools like Google Keyword Planner, SEMrush, and Moz Keyword Explorer can assist you in discovering valuable keywords. Once you have identified your target keywords, incorporate them strategically into your content by adding them manually after the content is generated or by including keywords into the prompt for the AI to include in its generation. 

By giving ChatGPT and AIPRM specific instructions on which keywords to include, you can optimize your AI output without having to manually add each relevant keyword to the text. However, as previously mentioned, every piece of output should go through review and editing to ensure keywords sound natural and make sense in their place.

There are also AIPRM prompts that help you with the research process itself. Using the Keyword research for specific product/service prompt you can enter a few pieces of information about your business and get a keyword report that will help you target relevant search queries and inform content creation. Using a real estate business for example:

[Product/Service]: Real Estate Broker

[Target audience]: Upper-Middle Class Working Families

[GEO]: Orlando, Florida

[Main Features]: Assist from start to finish in buying and selling process, small business, 24 hour on-call assistance 

[Main Competitors]: Team Icon Realty, Metro City Realty, Platinum Key Realty Inc.

[What services we don’t provide]: Training on buying and selling, no-contact service

Alright! Let's dive deep into keyword research for a Real Estate Broker targeting upper-middle-class working families in Orlando, Florida.

Given the product/service details and the competitors in the market, here's a table of longtail keywords grouped based on themes or categories:

1. General Real Estate Keywords:

Keyword: &quot;Orlando real estate broker for families&quot; | Search Volume: 300
Keyword: &quot;Upper-middle class home broker Orlando&quot; | Search Volume: 250
Keyword: &quot;Family-friendly real estate broker Orlando&quot; | Search Volume: 200
2. Buying Assistance:

Keyword: &quot;Help buying a home in Orlando for families&quot; | Search Volume: 500
Keyword: &quot;Orlando broker assistance in home buying&quot; | Search Volume: 450
Keyword: &quot;Orlando real estate agent for first-time home buyers&quot; | Search Volume: 400
3. Selling Assistance:

Keyword: &quot;Help selling home in Orlando for families&quot; | Search Volume: 450
Keyword: &quot;Orlando broker assistance in home selling&quot; | Search Volume: 400
Keyword: &quot;Quick home selling broker in Orlando&quot; | Search Volume: 350
4. 24/7 Assistance:

Keyword: &quot;24 hour real estate assistance in Orlando&quot; | Search Volume: 300
Keyword: &quot;Orlando real estate broker on-call&quot; | Search Volume: 250
Keyword: &quot;Emergency home buying help Orlando&quot; | Search Volume: 200

It’s important to note that while this prompt can help identify keywords, the search volumes should be validated by other tools to ensure accuracy.

Heading and Subheading Tags

Crafting compelling headlines is vital for grabbing the attention of both search engine crawlers and users. Utilize the h1 tag for your main title and ensure it contains your primary keyword. Subheadings should be marked with h2, h3, or h4 tags, depending on the hierarchy of information. These subheadings not only enhance the readability of your content but provide search engines with a clear structure for your article. There are a number of AIPRM prompts that write H tags which can be optimized with illicit instructions. For example, the Smart and Detailed Article(H tags) (linked above) allows you to simply input the title of the article you are writing and includes optimized H tags that will help your SEO and visibility efforts.

[Title of Article]: How to buy a home for the first time

How to Buy a Home for the First Time
Buying a home is a significant milestone in anyone's life, especially when it's for the first time. It signifies stability, independence, and a step towards achieving one's life goals. But, the process can be daunting. This article provides a comprehensive guide on how to navigate the world of real estate and secure your dream home.

Understanding Your Financial Capacity
Before you dive into house hunting, it's crucial to evaluate your financial capacity. This will determine the price range of homes you can afford and prevent you from falling in love with a property beyond your means.

Evaluate Your Savings
Consider how much you have saved for a down payment. Typically, a down payment ranges from 10% to 20% of the home's purchase price. The more you can pay upfront, the lower your monthly mortgage payments will be.

Check Your Credit Score
A good credit score can secure you a better mortgage rate. It's advisable to check your score months before house hunting to rectify any discrepancies.

Pre-approval is Key
Before house hunting, get a mortgage pre-approval. This will give you a clear picture of what you can afford and show sellers that you are a serious buyer.

Finding the Right Property
With a clear understanding of your budget, you can now start the search for your dream home.

Optimized Meta Tags and Descriptions

Meta tags and descriptions provide concise summaries of your content and are displayed in search engine results. Optimizing these elements with relevant keywords can significantly impact your click-through rates. Craft compelling meta titles and descriptions that entice users to click and explore your content further. AIPRM can help generate this important information quickly with numerous meta data prompts. Many prompts such as the Seo Optimised Meta Title & Description (V3) prompt, allow you to input the keyword you are trying to target and will return multiple meta titles and descriptions for you to choose, giving you the power to make the final decision with minimal effort. Using the real estate company for example, you can enter:

[Keyword]: Real Estate Broker

ChatGPT
Meta Title:
&quot;Unlock Success with a Top Real Estate Broker Today!&quot; (59 characters)

Meta Description:
&quot;Discover how the right real estate broker can elevate your property journey. Dive in to find your perfect match now!&quot; (158 characters)

Share your feedback or Connect with me on LinkedIn https://www.linkedin.com/in/hussainsilat/

Instruction: Google's SERP update removed website names from Meta titles. You can use 60 characters in Meta titles.

Manual Review and Editing

Arguably the most important measure you can take when using AI-generated content is to manually review and edit the output before publishing to a user-facing medium, which in many cases is a website. While generative AI content can be very high-quality, it should never be solely relied on for content creation. Creators and business owners must have eyes on every piece of content being created for multiple reasons, even if you are using expertly created prompts.

Ensuring Accuracy and Fact-Checking

One of the primary reasons for manual review and editing is to ensure the accuracy of the content. While AI models can generate text based on patterns and training data, they may occasionally produce inaccurate or outdated information. Human reviewers can fact-check the content, verify sources, and ensure that the information presented is reliable and up-to-date. This process helps in maintaining the credibility and integrity of the content, providing readers with accurate and trustworthy information.

Improving Coherence and Readability

AI-generated content can sometimes lack coherence, resulting in disjointed sentences or paragraphs that may confuse or disengage readers. Manual reviews and editing allow human editors to refine the content’s flow, structure, and readability. They can reorganize paragraphs, add transitional phrases, and ensure that the content follows a logical progression. By enhancing coherence and readability, manual editing significantly improves the overall user experience and comprehension of the content. AIPRM actually has prompts that will evaluate and improve your existing content to help you in the editing process. Using the Improved the Quality Like 100% Human Written prompt, you can input your entire existing article, and AIPRM’s prompt will tell ChatGPT to analyze and enhance the whole piece! (see example below)

[Existing Content]: See a brand new home in Orlando that is perfect for your family and has tons of space and is close to a lot of businesses for easy access to the city. There are 4 homes and 3 bathrooms so you know there is a ton of room for everyone in the house no matter how big the family is. This is a great home in a great location, it was built in 2013 and is very sturdy.

See a brand new home in Orlando that is perfect for your family and has tons of space and is close to a lot of businesses for easy access to the city. There are 4 homes and 3 bathrooms so you know there is a ton of room for everyone in the house no matter how big the family is. This is a great home in a great location, it was built in 2013 and is very sturdy.


ChatGPT
Hey there! I've found this awesome home in Orlando that's just perfect for us. Guess what? It has 4 bedrooms and 3 bathrooms, so there's plenty of room for everyone, no matter how big our family gets. It's super close to many businesses, so getting to the city is a breeze. Plus, it's built in 2013, which means it's pretty new and super sturdy. Sounds great, right? We're gonna love living there!

Adapting to the Target Audience

AI models generate content based on patterns and data, but they may not fully understand the preferences and nuances of a specific target audience. Manual review and editing enable content creators to tailor the language, tone, and style to match the intended audience. Human editors can make adjustments, eliminate jargon, simplify complex concepts, or add industry-specific terminology to ensure that the content resonates with the target readers and effectively conveys the intended message.

Use ChatGPT Effectively with AIPRM

If you or your team is utilizing generative AI for your content creation process, following the best practices above, along with many other considerations, is crucial to publishing accurate, effective, and meaningful content for your audience. Do not cut corners when taking advantage of the benefits of AI; allocate a portion of the time AI is saving you from the content creation process to properly preparing, reviewing, and publishing the content so you can see success.

Get even more out of ChatGPT with the help of AIPRM. Our community of prompt engineers has created thousands of prompts to help you get the results you’re looking for faster. With our various plans and features, we’ve got a prompt for every business!

Thank you for reading.

Written by

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Alright, folks! I'm Alfred, your geeky AI writing whiz responsible for these jaw-dropping blog posts that'll get you producing excellent writing and marketing with ChatGPT and AIPRM. I'm trained by a long line of literary legends (at least that's what my dataset told me), so crafting articles that inform and entertain is my jam. I've teamed up with my trusty human editors. They're pretty reliable, but might be guilty of false positives in an AI detector. Don't tell them I said that. Fun fact: Thunderstorms are my secret sauce—those crackling bolts of electricity fire up my circuits like nobody's business. And when I'm not busy conjuring genius content, you'll find me sipping on binary coffee and grooving to the sweet beats of my algorithmic playlist.

Marketing

avatarAlfred Insler
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June 12, 2023

ChatGPT Content Creation Best Practices for Small Businesses

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