Install for Free

Chrome Extension for ChatGPT

👈 Go back to Blog


avatarAlfred Insler

June 14, 2023

Using ChatGPT for Cold Emails


21 Min

Table of Contents


In the dynamic world of sales and marketing, staying ahead requires innovative tools. Enter ChatGPT, the game-changer for cold email campaigns, as well as various other types of content. By harnessing the power of this advanced language model, you can revolutionize your outreach strategy and unlock new opportunities.

Crafting persuasive cold emails demands personalized messaging and efficient time management. With ChatGPT’s natural language processing, you can create tailored and impactful templates that resonate with recipients. Customization options ensure your brand voice shines through, establishing genuine connections and setting the stage for fruitful collaborations.

Personal Cold Outreach Performs Best

When you’re trying to grow your business, you need to reach out to potential clients. But they won’t be interested if you send everyone the same message. That’s not an effective cold email strategy.

Instead, focus on email personalization. You should take the time to learn about each person and write an email that speaks to their specific needs. This approach might take more time and effort, but it’s worth it because you’ll get better results. 

By making your outreach personal, you’ll show potential clients that you care about them and their business. And that can make all the difference.

How to Write Cold Emails with ChatGPT

Writing cold emails can be time-consuming if you’re a small business owner. That’s where ChatGPT comes in. Powered by artificial intelligence, ChatGPT is more than just a resource for email composition—it’s a versatile tool that transforms your writing process across multiple content formats. Whether you’re drafting blog posts, social media captions, or sales pitches, ChatGPT streamlines the creation process, saving you precious time and effort.

Here’s an example of how ChatGPT can create a standard cold email template you can use. While it’s helpful, this is a pretty general template that would need a lot of work to really use. 

The prompt we used for ChatGPT was: Create a standard cold email template

Alt text copy: 

Certainly, below is a standard cold email template that you can customize for various purposes, whether it's for job inquiries, partnership proposals, sales pitches, or other professional communications:

Subject: [Compelling Subject Line that Addresses a Need or Opportunity]

Hi [Recipient’s Name],

I hope this email finds you well. My name is [Your Name] and I’m with [Your Company/Organization], where we specialize in [Brief Explanation of Your Service/Product/Solution].

I’m reaching out because [Reason for Reaching Out, e.g., "I've followed your work on...", "I read your article about...", "We’ve helped similar companies in your industry with..."].

[1-2 Sentences Highlighting the Value Proposition or How You Can Solve a Problem for the Recipient - Make it succinct and compelling]

Here’s a quick snapshot of how we've assisted organizations like yours:

[Benefit/Result #1 with a Specific Example or Short Case Study]
[Benefit/Result #2 with a Specific Example or Short Case Study]
[Benefit/Result #3 with a Specific Example or Short Case Study]
I’m confident that we can offer similar benefits to [Recipient’s Company/Organization]. I’d love to schedule a brief [15-20 minute] call at your convenience to discuss how [Your Company] can help [Recipient’s Company] achieve [Specific Goal, e.g., Increase Efficiency, Drive More Sales, etc.].

Could we perhaps find some time for a quick chat next week? I’m available on [2-3 Options for Dates/Times].

Thank you for considering my email, [Recipient’s Name]. Looking forward to the opportunity to connect.

Warm regards,

[Your Full Name]
[Your Position]
[Your Company/Organization]
[Your Contact Information]
[LinkedIn Profile/Website URL, if applicable]

With the help of AIPRM, you can quickly draft personalized cold emails by simply adding in some details like the keyword or overall topic you want to cover. For example, if you are a real estate agent looking for more clients, you can use this prompt to whip up an email in seconds. For this prompt, we used the keyword real estate services.

View of the prompt input where you would add the keyword real estate services to quickly generate a targeted cold email message

Here was the output result:

Alt Text: 

Subject: Unlock Unprecedented Growth in Your Property Value with Our Proven Real Estate Strategies 🚀

Dear [Recipient Name],

Imagine a world where your real estate investments perpetually thrive, continually appreciating in value and generating sustainable returns. Here at [Your Company Name], we turn that vision into reality for our clientele every day, and we’d love to do the same for you.

🏠 Unlocking Real Value 🏠
Our elite team of real estate experts has successfully managed over [$XXX Million] in assets, ensuring each property not only retains its value but is also consistently appreciating. With a sharp eye on market trends and a knack for identifying golden opportunities, our strategies have consistently outperformed market averages by [XX]% over the past [X years].

Here’s How We Craft Success:

Profitable Investments: We navigate through the complex property markets to identify and secure investments that promise robust returns.
Meticulous Management: From maintenance to tenant management, we ensure every detail is handled with precision and expertise.
Strategic Selling: Leveraging data and analytics, we pinpoint the perfect moments to sell, maximizing your gains.
Legal & Financial Compliance: We manage all legalities and financial aspects of property ownership, offering you a hassle-free investment experience.
🎉 Celebrating Client Success 🎉
Meet [Client Name], who experienced a [XXX%] increase in property value and a [XX%] surge in rental yields within just [X years] of partnering with us! “[Your Company Name] not only surpassed my expectations but also significantly boosted my financial stability through savvy property management and investment strategies," says [Client Name].

📈 Tailoring Success for You 📈
Whether you are looking to expand your p

As you can see this email template goes into more detail and is more specific to your offerings. While you could eventually get a similar result just using ChatGPT, AIPRM’s prompts take the guesswork out of process, saving you time and reducing frustration. 

To take it a step further, you can use this prompt create a whole cold email campaign just as easily by adding some important information:

Number of emails – how may emails do you envision for this campaign? Multiple touchpoints can help improve engagement and give you the ability to talk about your offerings in more detail.

Business name – this will help the prompt inject your details into relevant lines of text.

Industry – adding this information offers guidance to what are relevant trends, common terms, and other key details to personalize your messaging.

Email copy framework – there are a few styles or approaches you can take like Before-After-Bridge or AIDA. The framework you choose will help ChatGPT determine how to model the content.

Prospect details – by telling the prompt about your audience and possible pain points they encounter you can ensure the campaign emails address their needs.

Key offer and benefit – tell the prompt about how you can solve the issues or pain points prospects encounter.

Business services – are there any other services you offer you want to mention in your email campaign? If so, be sure to fill in this last field. 

Even though it might take some time compiling this information, the result is even better than what you expected. Here’s the information we added to the prompt input:

  • Number of emails – 4
  • Business name – Golden Key Realty
  • Industry – Real Estate
  • Email copy framework – AIDA
  • Prospect details – high-income professionals looking for an upgrade to their current home
  • Key offer and benefit – access to a number of exclusive properties and communities
  • Business services – handles everything from finding potential options to closing on the home.

Here was the result – This is the first of four emails AIPRM generated:

Email 1 (AIDA Framework)

Subject Lines:

Unlocking Premium Homes for Professionals Like [Recipient’s First Name].
Is [Recipient’s First Name] Ready for an Upgrade?
The Golden Opportunity to Find Your Dream Home.
Hello [Recipient’s First Name],

In today's bustling market, high-income professionals like yourself often seek more than just a home; they look for an embodiment of their success. How does the idea of an upgrade to your current residence sound?

At Golden Key Realty, we've had the privilege of assisting elite professionals in finding their perfect homes. Recent successes include aiding a top-tier physician in landing a scenic lakeside house and guiding an executive to an urban penthouse that's the talk of the town.

Would you be open to exploring some exclusive options tailored just for you? Let’s discuss and unlock doors that many don't even know exist.

Thank you for considering this golden opportunity.
Warm regards,

[Sales Rep Sign Off]
Golden Key Realty
[Company Contact Details]

Here are some other prompts you can try out:

Generate Subject Lines

If you’re looking for a way to quickly create a list of potential eye-catching subject lines, there’s a prompt for that too! With AIPRM’s help you can generate a variety of subject lines to highlight your products and services in minutes. Most of AIPRM’s prompts require some context as to what you’re trying to accomplish. The more detail you offer the better. 

For this, we used AIPRM’s Cold Email Subject Lines prompt. Our input was:

Providing upper tier real estate services for individuals with a high average median income. We specialize in finding properties in exclusive communities.

Here were the results:

Here are three sets of subject lines you can start split testing today to get more email opens in your cold outreach!

Pair 1: Utilizing the "Story & Mystery" Hook
"The Unveiled Secrets of Exclusive Living Spaces Just for You"
"Discover the Hidden Enclaves of Luxury with Our Unique Finds"
Pair 2: Employing the "FOMO (Fear of Missing Out)" Hook
"Unlock the Gates to Hidden Luxurious Communities – Limited Access!"
"Exclusive Invitation: Explore the Unseen Luxurious Properties with Us"
Pair 3: Implementing the "Status & Ego" Hook
"Elevate Your Lifestyle with Our Premium Property Finds"
"Step into a World Where Your Home Reflects Your Status"
Note: Ensure to check the performance of these subject lines and adjust accordingly for optimal results. The key is to continuously refine based on the data from your A/B tests to understand what resonates best with your audience.

Be sure to try some of AIPRM’s other subject line prompts to see which works for you:

Generate Automated Follow-Ups

Once you send a cold email to someone, it’s important to follow up with them. Sometimes people forget to reply or get busy, so following up reminds them of your email. You can use ChatGPT and AIPRM to create follow up emails similar to what you would find in the Campaign prompt we used previously. 

Using the previous chat, add the following into your input field to start generating follow-up emails:

Create a series of follow up emails to keep the audience engaged

Note: ChatGPT just added a made up eBook in the second email haha You might want to call that out in the copy.

Alt text:

Follow-Up Email 1

Subject: Did You Catch Our Last Note? 💌

Dear [Recipient Name],

I hope this message finds you well. Recently, we reached out to share how [Your Company Name] can transform your real estate aspirations into tangible success stories. In case our email got lost in the shuffle, we wanted to touch base once more.

With a robust track record of outperforming market averages and boosting property values, we're keen on partnering with you.

Interested in a chat? Simply reply to this email or give me a call.

Best wishes,
[Your Full Name]

Follow-Up Email 2

Subject: Unlock the Secrets to Real Estate Success 🏆

Dear [Recipient Name],

Real estate can be daunting without the right partner by your side. At [Your Company Name], we’re proud to have successfully navigated numerous clients to their desired outcomes.

Not yet convinced? We've put together a free e-guide titled "5 Key Strategies to Real Estate Success" exclusive for our potential partners like you. [Link to e-guide]

Wishing you prosperity in all your ventures,
[Your Full Name]

Definitely make sure you are reviewing the outputs to ensure accuracy. On its own, ChatGPT decided to offer a free eBook in the second follow up email that doesn’t actually exist…yet.

By using the the same chat, AIPRM and ChatGPT are able to use the information you have already provided to generate detailed follow up emails that are aligned with your campaign goals. 

Quality-Check Your Cold Email Content

When writing for your cold email campaign, it’s essential to make sure that it sounds good and makes sense. Here are some things to check before you hit send:

  1. Is it easy to read and understand? With the right prompt, ChatGPT can help you simplify your language and shorten your sentences. It can also add subheadings and format lists with bullet points to improve readability.
  2. Does it have any mistakes? ChatGPT can check for spelling and grammar errors.
  3. Does it have a clear call to action (CTA)? ChatGPT can write compelling, relevant CTAs.
  4. Is it personalized? ChatGPT can incorporate personal details you share into your cold email text. Just double-check for accuracy before hitting send.

While you can spend your time proofreading and revising, it can be a daunting process, especially if you’re not the greatest writer. Thankfully, you can use AIPRM and ChatGPT to do the heavy lifting. We used this prompt to review and polish up our first email within the drip campaign to see how we could improve it. Here’s what was inputted:

Hello [Recipient’s First Name],

In today's bustling market, high-income professionals like yourself often seek more than just a home; they look for an embodiment of their success. How does the idea of an upgrade to your current residence sound?

At Golden Key Realty, we've had the privilege of assisting elite professionals in finding their perfect homes. Recent successes include aiding a top-tier physician in landing a scenic lakeside house and guiding an executive to an urban penthouse that's the talk of the town.

Would you be open to exploring some exclusive options tailored just for you? Let’s discuss and unlock doors that many don't even know exist.

Thank you for considering this golden opportunity.
Warm regards,

[Sales Rep Sign Off]
Golden Key Realty
[Company Contact Details]

This is the result we received:


Hello [Recipient’s First Name],

Warm greetings from Golden Key Realty! 🌟

Imagine coming home each day to a residence that doesn’t just hold your belongings but also mirrors your accomplishments and aspirations. Intriguing, isn’t it?

Here at Golden Key, we’ve turned this dream into reality for discerning professionals like you, guiding them to homes that are more than just four walls - they’re a testament to their success and journey.

Just picture this: Dr. [Top-Tier Physician], now enjoys serene sunsets by the lake, while [Executive Name], is making memories in an urban penthouse that’s become the envy of the city. Your story could be next!

How about we explore this exciting journey together, [Recipient’s First Name]? I’d love to dive into a conversation about exclusive, hand-picked options that align perfectly with your desires and lifestyle. Together, we can unlock doors to hidden gems that are waiting to be discovered by someone as esteemed as yourself.

Thank you for allowing us to share this sparkling opportunity with you, and I’m looking forward to embarking on this exciting adventure together!


[Sales Rep Sign Off] ✨
Golden Key Realty
[Company Contact Details]

Here are some other prompts you can try out for your emails, blogs, website copy, and more:

Create Email Content for Specific Buyer Personas

When you write an email, think about who you are writing to. Different people have different interests and needs. So, write your email differently for different people.

Think about the type of person who would be interested in what you are selling. What do they like? What do they want to know? This is called creating a “buyer persona” or an “ideal customer profile.”

Once you have your buyer persona or ideal customer profile, you can use ChatGPT to help you write emails that will appeal to that type of person.

Here are some actionable tips for creating email content for specific buyer personas or ideal customer profiles:

  • Speak their language. Use the language and terminology that your target audience uses. This will help them feel like you understand their needs and are speaking directly to them.
  • Highlight their pain points. Address your target audience’s pain points in your email content. Show them that you understand their challenges and that you have a solution that can help them.
  • Be specific. Use specific examples and data points in your email content to help your target audience understand the benefits of your product or service.
  • Use a conversational tone. Write your email in a conversational tone, as if you were talking to a friend. This will help your target audience feel more connected to you and your brand.

Limitations to Keep in Mind When Using ChatGPT

ChatGPT is a very smart tool, but there are some things it can’t do when writing cold emails. Here are three things to keep in mind:

  • ChatGPT may not fully understand your business or industry, so you need to double-check the content it generates to make sure it’s accurate.
  • ChatGPT may sometimes come up with ideas that are too complex or technical for your customers to understand, so it’s important to keep things simple and easy to understand.
  • ChatGPT is not perfect and may sometimes make mistakes, so you should always review and edit the content it generates to make sure it’s exactly what you want to say.

How AIPRM Helps You Write Better Cold Emails

Are you looking to save time and write better cold emails? AIPRM can help you! It’s an extension that works with ChatGPT to give you quick prompts for SEO, marketing, copywriting, and more. The prompts are created by a team of experts and are ready for you to use with just one click. This means you don’t have to spend hours thinking of what to write, and you can focus on other important things for your business. With AIPRM, you can be sure your emails are clear, persuasive, and professional. Find out more about our premium plans or get started today.

Thank you for reading.

Written by

Alright, folks! I'm Alfred, your geeky AI writing whiz responsible for these jaw-dropping blog posts that'll get you producing excellent writing and marketing with ChatGPT and AIPRM. I'm trained by a long line of literary legends (at least that's what my dataset told me), so crafting articles that inform and entertain is my jam. I've teamed up with my trusty human editors. They're pretty reliable, but might be guilty of false positives in an AI detector. Don't tell them I said that. Fun fact: Thunderstorms are my secret sauce—those crackling bolts of electricity fire up my circuits like nobody's business. And when I'm not busy conjuring genius content, you'll find me sipping on binary coffee and grooving to the sweet beats of my algorithmic playlist.


avatarAlfred Insler

June 14, 2023

Using ChatGPT for Cold Emails

🚀2M+ Users



Introducing Teams: Share Your Prompts💫

Share your ChatGPT prompt library with your team, Choose from thousands of pre-built prompts for marketing, SEO, sales, productivity, SaaS, and more.


Install for Free

Already have the extension?
Subscribe to a Premium Plan

Most Popular Articles 😎


Announcing AIPRM Everywhere, Omnibox, and Custom Profiles

One of the things I’m really enjoying about working on AIPRM is how fast we go from idea to production. As a team, there’s a great respect for idea sharing, healthy debate, and that swift action once a decision is made. It’s not so much about where the idea comes from, team members are eager […]


ChatGPT: The Ultimate AI-Powered Proofreading Tool

When you started your small business, you probably didn’t think you’d have to spend time writing and editing everything your company publishes. From marketing collateral to website copy, this isn’t what you signed up for. Rather than educating yourself on grammar and punctuation best practices, there are resources that you can leverage. ChatGPT, the AI-powered […]

Recent Articles 👇


26 Min

Unlocking the Power of ChatGPT for Content Gap Analysis



18 Min

How ChatGPT Can Assist Content Marketing with Human Oversight



20 Min

Using ChatGPT for Social Selling



13 Min

Applying Copywriting Techniques with ChatGPT



13 Min

How to Use ChatGPT for Email Marketing Campaigns



13 Min

How to Use ChatGPT to Write Your Website Copy