Greetings and salutations folks.

Welcome back to another edition of FridAI. I’m your host, Mike King, CMO here at AIPRM, and this week what I want to talk to you about is five SEO use cases for ChatGPT.

So for those of you who know me from my other life, which is SEO, I suspect you’ve been waiting for me to talk about this whole time. And I’m not here to disappoint you. Let’s jump right into this. But before we do that, I want to talk about the idea of candidates.

The Idea of Candidates

And when I say candidates, I mean that if you are a serious SEO, you don’t want to just be copying and pasting things from ChatGPT without reviewing them first, especially for plagiarism and duplication.

I’m not so concerned with whether or not Google can detect AI content or generative AI content because, you know, any tool that exists, even the one created by OpenAI, has a lot of false negatives and false positives, so it’s not a reliable signal that can be used to downgrade content. There’s a variety of other signals that Google’s going to use as well.

Nevertheless, I would say review anything that’s generated before publishing because that is just a slippery slope for a variety of reasons.

Alright, let’s get into it.

Keyword Research Candidates

The first one is keyword research candidates. What ChatGPT is really good at is extrapolating from a set of keywords. Given an idea, it can provide a list of keywords. What you can’t trust from it is that those keywords are actually searched, and so any search volumes that it might give you are going to be completely inaccurate. And even if they were accurate, they’re going to be out of date, because the training data only goes up to 2021.

So what I generally recommend to people is to use it for building a list, but then take that list to another tool like SEMrush, Ahrefs, Keyword Tool IO. There are plenty of tools out there for this to then verify that there’s actually search volume, and you can also take it to Google Search Console to see if any of those keywords have clicks or any impressions for your site as it stands.

Another thing that it is really good at is segmentation or categorization of keywords. So whether that’s clustering keywords based on topics or categories or even putting them into groups based on the user journey. And as always, there’s a prompt for that. We’ve got a few in AIPRM that do these different things for you.

Content/Link Optimization Candidates

And then for content and link optimization candidates, it’s pretty good at this as well. And so there’s a number of tools out there that will tell you based on the keyword that you’re trying to rank for, what keywords or co-occurring keywords are you missing from your content in order to be more optimized for that.

And then based on that list, it says like, “Hey, use this keyword 10 more times. Use this keyword three more times. You’re using this keyword too many times,” and then you have to manually insert that. Well, ChatGPT can do that for you. In this example you see on the right here, this is from an article that I’d written before ChatGPT came out.

It was called “AI Content Isn’t the Threat, the SEO Threat That They Want You to Think It Is”. And so what I did, because generative AI wasn’t really a term that was used at this point, was like, “Okay, take this paragraph and insert the words ‘generative AI’ into this paragraph.” Not a very robust prompt. I just wanted to see how well it worked.

And as you’re seeing here, not only did it insert the keywords, but it elongated the sentences, to make it so those keywords work in these sentences. So it’s pretty good at that. And it’s also pretty good at placing links into existing content. So of course, there’s a prompt for that as well. But what it’ll do is it’ll say, “Okay, based on this anchor text that you’re targeting,” it’ll look for a place to insert it or insert a close match to it, and then drop your link into that content.

Product Description Copy Candidates

In e-commerce sites, if you’re reselling anything, you’re going to have a common problem where if you’re using the manufacturer’s description of the product you’re competing with everyone else that is selling that product and uses that same description. This is bad for SEO because duplicate content is typically filtered out. And so you’re not going to have the opportunity to really rank for that product. You also have the issue of your brand voice and tone not being accounted for here. And again, we’ve talked about brand voice and tone being very important in previous videos.

And so, of course, there’s a prompt for that as well, wherein we can generate a unique product description based on what you currently have on your product page or what your manufacturer might have on the master product page. And then you can also have that being your own brand voice and tone. So it’s unique and it also speaks to your users in the way that you want.

Metadata Candidates

The next one is metadata candidates. Metadata is often what people think about when they think about SEO, like your page title, your meta description. For me, metadata is all about making a good first impression on users. And so you should have different metadata for different channels. So, for your Facebook, you should have different metadata because people are more reactive to, “You’ll never believe what happened next. Click here to find out” sort of copy. Whereas on Twitter, people are more interested in newsy sort of copy in the metadata. And then in organic search or in Google, they’re more looking for the keywords to be mentioned and a tagline that’s more compelling for click readiness. And so ChatGPT is a great partner for this. You can send it your existing page and then they can distill it into a page title and meta description. And it’s the sort of thing where you can say, “Hey, give me a few different options,” and then go from there. And of course, there’s a prompt for that.

Generate Structured Data

And then structured data, which kind of fits under the same category, but it’s used in a variety of different ways within Google. Not just for things that it can directly show, but also for understanding the web and the world and classifying entities and things of that nature. But two opportunities that people use a lot for structured data are the how-to schema and the FAQ schema. And so if you’ve got how-to content on your page, you’ve got FAQ content on your page, there are prompts just for generating the FAQ schema for that or the how-to schema for that. But if there are other elements on your site or on your pages that are related to different structured data, as an example, books, videos, things like that, you can also have ChatGPT generate the JSON-LD structured data for that.

And so that’s a quick and easy way for you to get that code on your page, allowing Google to better extract that content and show it in a variety of different ways.

And so there are many other use cases for SEO, but again, they’re more advanced. They typically require a deeper understanding of technical SEO, and we can get into those in subsequent videos.

But, you know, I just wanted to get you started there.

And then once you’ve got those basics really nailed down, you can get a lot of your time back and really improve your ability to do on-page SEO. So that’s all I got for this week. If you don’t have AIPRM installed already, what are you doing? Um, you know, there’s a prompt for pretty much anything that you need to do.

As someone in business or in creative means and what have you. So you know, as always, please feel free to download it and install it for free.

Join in the conversation here in the comments or over here at our Community Forum on AIPRM, and I’ll see you next week.